- January 23, 2023
9 Myths About Ecommerce SEO And Why to Ignore ThemPerfection in the world of digital marketing is highly improbable. But it's also essential to strive for it. Even if you are a smart marketer, you may make terrible decisions at some points if the decision is based on misconceptions or assumptions. As SEO strategies are evolving all the time, it is highly important to develop strategies based on facts and not some myths that can lead to devastation. You should learn about these Ecommerce SEO myths to refrain from making costly mistakes.
⮚ Myth #1: You should target maximum customers irrespective of nicheeCommerce brands tend to believe that when the audience is small, the conversion rate will be smaller. But the inverse is the actual truth. If you maintain a specific approach to the niche potential clients, you will face fewer direct competitors to gain the attention of the audience. This will always aid in finding more relevant potential clients to increase lead generation. When you target a niche, you are not lowering the price of the products or offering any discounts. You are just approaching the correct audience and addressing them in the right way to gain maximum attention.
⮚ Myth #2: Quick results are possibleWhen an SEO marketer claims that the person can get you to the highest rank on the SERP within a week or two, don’t be too happy. For the professional can be a con- artist who is trying to make financial gains through misinformation. Even if the marketer manages to get you a high rank by utilizing the fresh crawlers, the rank will dip far behind once the deep crawlers detect the con. It is, therefore, crucial to research the agencies and the professionals before hiring the company for SEO.
⮚ Myth #3: Advertising and eCommerce marketing is identicalNow, this is a common misconception that can land you in trouble. eCommerce marketing will introduce a product or service in the market.
- The process aims to educate the target audience about the product and its uses.
- It's essential to identify the target customers first and then develop the marketing strategies.
- Marketing aims to enhance the visibility of the brand.
⮚ Myth #4: Social media marketing is pointless for aged customers.Many people believe that marketing a product, especially for an eCommerce platform, should consider the age of the target audience. But in the present context, when the internet has broken all barriers of time and distance, targeting audiences by age seems to be pointless. The social media platform is a space to interact with both the younger generation and the older adults. Even if they are not using social media regularly, older citizens are always trying to gather information from search engines to learn about products and brands. The top professionals will use Ecommerce SEO marketing tactics to reach out to these older generations too and broaden the potential customer base.
⮚ Myth #5. Quantity is more effective than qualityThe next time someone says this, please remind the person that Google also highlights the quality of content instead of counting the number of posts on your site. The search engine crawlers will assess a few parameters like
- Use of high-quality backlinks
- Use of multiple bullet points
- String use of keywords across the contents
- Mobile Optimization
- Use of headers like H1 and H2.