Everyone likes stories. Is your brand telling an interesting one?

    Content Marketing Services
    The organic approach to optimising your social media presence means you don’t have to actively advertise on these platforms. The advertising money that you save should be used to generate high-quality engaging content that will make the potential consumer visit you again and again.
    Why Prefer GBIM As Your Content Marketing Buddy
    We create content that clicks
    Prolific content writers with subject matter expertise
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    SEO/SEM strategy driven content
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    Content strategy customised to your brand, goals and audience
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    We research and advice on the best times for your content to be discovered by your audience
    General Questions by Clients
    Want to explore more about us? For you, we have incorporated common questions that might have arisen in your mind at times. Find answers to your questions right now & straight here!
    What is Organic Content Marketing?
    Content Marketing is a Strategic Content Marketing approach that creates & distributes valuable & relevant content consistently. The aim is to attract and retain a loyal audience. A large percentage of this audience can be our existing customers while the remaining are potential future customers. The content should be inspiring and helpful to the readers. This ensures repeat interaction with your website and eventual conversion from a visitor to a loyal customer.

    You don’t have to pay anything to the social media channels to boost your content. But you have to ensure that the content itself is novel, of a very high quality, useful to the customer and is available at the right time. By consistently being present to the customer with such content your business eventually becomes a preferred destination for the customer and puts him in a positive frame of mind if you were to propose a particular product or service.

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    How is Organic Content Marketing done?
    It all starts from a well crafted strategy. A good strategy considers the nature of your business, your business goals, brand goals and competitive landscape. Every single goal needs a refined strategy. There cannot be one strategy to address all goals. This strategy incorporates a lot of research. Research into the kind of topics being consumed in the social media. The key words that are driving them. The format of content being consumed, whether it is video or blogs or podcasts or whitepapers. Another research which is important is the consumption habits of consumers. Which device are they consuming content on? What’s the average period of consumption. etc.

    All this put together forms a coherent strategy. Once the Content Marketing strategy is in place then comes Content Generation. It needs to be spot on in terms of the value that it delivers, the tonality and language needs to be in sync with the customers. Once a specific Content Inventory is in place. It is released in line with the strategy and its effectiveness measured.

    Is Organic Content Marketing for my business?
    No matter your business goal. Whether you are looking for new customers or wish to retain existing ones, or even if you wish to generate brand awareness or ensure brand retention then Content Marketing is a must. Today the consumer wishes to discover things on their own rather than being told what to buy. And good content is the key for your business for being discovered.

    You can look at Content Marketing as the means to slowly and consistently build a favourable presence on the internet. And every customer looks forward to businesses who actually care for them.

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    FAQ
    What to expect from an Content Marketing agency
    What is included in content Marketing?
    Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere.
    What are the benefits of Organic Content Marketing?
    Some important benefits are that it Increases visibility of your brand, develops lasting relationships with your audience, improves brand awareness and recognition, creates loyalty and trust, with both your current customers and prospects and can help position you as a thought leader in the industry.
    What does a content Marketer do?
    A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers.
    Are there are any drawbacks to Organic Content Marketing?
    It is a slow and steady strategy. Businesses expecting immediate results are better off using paid strategies. Another drawback is that it needs specialised content creators who may or may not be available within budget. Lastly, A lot of consumer research is needed before starting to put out content. Hence its best left to the experts.