Learn What is SEO in Detail | GBIM Technologies

What Is SEO In Simple Terms

SEO forms the backbone of the digital marketing world. Sometimes underrated or overlooked, SEO is one of the most powerful digital marketing strategies guaranteeing high SERPs. Today, the main goal of every website is to use the best SEO tools and strategies for helping them achieve high rankings over SERPs. It is what SEO does, it makes websites visible over search engines with the aim of transporting quality traffic to it.

Now that you know What Is SEO in simple terms,

let’s have a look at it technically.

Little more…What is SEO?

SEO is an organic and ethical digital marketing strategy helping websites to be visible and responsive to searches on the search engines. It is a process by which your website’s traffic (quantity and quality) improves over search engines. SEO impacts the position and ranking of your website over SERPs. It helps to increase the website’s visibility over search engines. In other words, SEO helps websites acquire traffic from search engines through unpaid and natural search results.

SEO focuses on :

Increasing visibility via natural and organic (non-paid) search engine results.

Looking after both the technical and creative elements required to improve rankings, drive traffic

Increasing Search Engine awareness

Let’s Take a looks History of SEO.

Before Google :

In the early 90’s search engines only used plain texts for ranking processes. The ranking process was simple.

It was performed by repeating similar keywords, web search queries several times.

Search engines slowly started to improve algorithms by analysing word counts, header tags and keyword densities. During this time, a few “brainy” SEO companies began mastering the art of internal optimization using a method known as reverse engineering.

Mid ’90’s: In the mid-’90s, it was easy and common to track website rankings within the range of 15-20 different search engines.

The Google Era :

The year 1997 will be etched as the founding year of the digital world as Google was born and created history.

Google changed the entire ranking process of search engines and changed the way we deal with search engine rankings today. It was the first search engine to use links as a ranking signal. It started treating certain links as inbound links leading to higher quality search results and became the most popular search engine on the world wide web.

The beginning of SEO was tumultuous. Many website owners and SEO consultants created poorly written articles, text links ads, submitted thousands of directories, initiated spammy blogs, blog comments, etc. People also started link placing everywhere possible and many such tricky processes.

2003

Google put an end to such fraud practices by penalising websites which were a part of spammy link building schemes..

2005

Google cracked down the companies who were buying inbound links.

2011

The Panda Update was rolled out for crushing websites with duplicate content stating the importance of fresh and quality content.

2012

The Penguin Update, a powerful anti- spam weapon was launched in 2012, preventing unwanted spamming.

2013

Hummingbird helps the better interpretation of users’ search queries on SERP and helps them in getting perfect search results. It majorly includes issues like copied or low-quality content and Keyword stuffing was launched on 2013

2015

SEO has become tougher for non-mobile-friendly sites after Google rolled out its mobile-only feature in 2015. Google shifted its focus from desktop versions to mobile versions of the website as most of the searches were from Mobile.

2015

Google Introduced the Rankbrain algorithm in 2015 with a motive to understand the user’s search intent behind every query made. Rankbrian majorly focuses on machine learning that helps the robots to showcase the best searches to the users.

2019

The Bert Update focuses on natural language processing technology to better understand search queries.

Over the years, SEO has seen many updates like the importance of good content, Mobile Prioritization, The importance of Knowledge Graph Bar, and many more new and improved updates. Various updates such as the Penguin Update, Panda Update focus on preventing link manipulation or manipulation of any kind in general.

SEO has become sophisticated and detailed, giving preference to professional looking websites with strong content, good SEO practices and techniques.

Today SEO is 20 years old and continues to improve, update and develop with each year.

Why SEO is Important for Your Online Success?

Let’s quickly understand the importance of SEO for Your Website:

Online Success = Increase Online visibility, that is what SEO does. Good SEO practices increase your business/website online visibility, making it visible to an array of users.

Increased Customers / Potential Clients

With the help of Keyword research, you can know your online audience. The targeted audience can become your potential customers. The right SEO strategies and tools will help you choose keywords and queries for your website leading to audience-specific website traffic and business-specific customers.

Increase Website Traffic and Profit

SEO is an organic inbound digital marketing technique aiming at increasing website traffic. The increased traffic can lead to increased leads and conversion rates resulting in increased profits. Today, the majority of people shop or look for products or even perform searches via search engines, SEO is the best strategy for increasing website traffic.

Brand Building

An Important factor for every website’s online presence, SEO helps in building brands and maintaining it too. Using the correct SEO tools and techniques can make your website land on top of SERPs, leading to users seeing your website differently. Boosting your brand value and brand awareness.

Long Term And Cost-Effective Results

SEO focuses on long-term results, making it a highly cost-effective digital marketing strategy. It is one of the most effective digital marketing strategies. A highly optimised website helps a steady flow of traffic for years to come. Statics show that SEO costs 62% lesser than traditional marketing, bringing in 3x the amount of leads.

Being Ahead Of Your Competition

An SEO optimized site helps you stay ahead of your competitors. Following the correct SEO techniques and using the right tools will help you stay ahead of your competitors

It Boosts Your Website’s Credibility And Authority

Using the Correct SEO techniques and strategies can do wonders for your website. Following the right SEO techniques helps your brand pop up on top of SERPs, leading to your website’s credibility and authority. Users prefer clicking on high ranking websites over low ranking websites. How will your website be on top of SERPs? Simple: Following the correct SEO strategies and techniques.

SEO Vocabulary

SEO forms the backbone of the digital marketing world. Sometimes underrated or overlooked, SEO is one of the most powerful digital marketing strategies guaranteeing high SERPs. Today, the main goal of every website is to use the best SEO tools and strategies for helping them achieve high rankings over SERPs. It is what SEO does, it makes websites visible over search engines with the aim of transporting quality traffic to it.

On-Page SEO

An important element of SEO, OnPage SEO involves following practices for optimizing individual web pages aiming to rank higher and earn the relevant traffic over search engines. The Techniques involve: Optimizing title tags and descriptions, tuning the HTML structure, check up on the keyword usage and density, etc.

Off-Page SEO

Another important SEO entity, Off-Page SEO involves actions taken outside a website aiming to improve the website’s search engine rankings. Its main feature is Link Building for optimizing website rankings.

White Hat

The process involves following Google-approved tactics and strategies for improving your rankings over SERPs. White Hat SEO targets Human Audiences over Search Engines..

Black Hat

The opposite of white hat SEO. Black Hat SEO involves following tactics, strategies violating Google’s and other search engine’s policies for boosting a website’s SERPs. Black Hat SEO targets Search Engines over human audiences.

Keywords

Keywords represent the ideas or topics representing your website content. They are implemented to improve your website’s ranking over search engines. It can either be a single word or phrase.

Keywords Density

An important entity of Keywords, Keyword Stuffing refers to the number of times the said target keyword used on a webpage. The percentage representing the frequency of target keywords relative to the number of keywords on the said page.

Latent Semantic Indexing (LSI)

Simply put LSI keywords are used for improving search engine rankings and visibility of websites. LSI Keywords are similar to Keywords and help Google and other search engines study and compare the relationship between several different terms and concepts. The keywords are similar to the main keywords used.

Link Building

The process involves creating a single way hyperlinks (backlinks) for improving the website’s search engine visibility. Link Building Strategies include Content Marketing, Public Relations, Broken Link Building, etc.

Organic Search Results

Search Results calculated as per search engines algorithm, rules conditions and are not paid are known as Organic Search Results.

Page Rank

Invented by Google founders Larry Page and Sergey Brin, page rank is a calculation evaluating the quality and quantity of links to a particular webpage determining a score of the said page’s importance and dominance on a scale of 0 to 10.

Search Engine

A web-based tool enabling users for searching for information on the world wide web.

SEM

A marketing process involving paid advertisements appearing on Search Engines..

SERP

Search Engine Result Pages are the web pages that appear when users search for something online via a search engine. The SERPs pop up after the users enter the said search query.

URL

A Uniform Resource Locator also called a web address, refers to the address of a specific webpage. An important point to note here is that Domain and URL are two different terms and should never be used for each other.

How Search Engines Works? A basic overview.

Understanding how search engines work is of foremost importance as SEO is initiated and implemented on websites for ranking higher over search engines. Let’s look at an overview of how search engines work:

The goal of every search engine:

To fully understand what kind of content or information is available for the users and present it logically and conveniently.

Every Search Engine has worked on the following protocol:

Crawl

Search engine crawlers also called as bots or spiders review every website’s content thoroughly. These bots analyse URLs, sitemaps, and website codes for knowing the type of content being displayed..

Index

After the crawling process comes to the indexing process. After the bots finish collecting the information, the search engines need to organise it for displaying in a manner understood by the users. In the indexing process, the website data gets reviewed to check negative or positive ranking signals.It also involves storing the collected information in the correct location servers..

Rank

While performing the Indexing process, search engines decide how to rank or display specific content over Search engine result pages. Ranking of webpages depends on an assessment of various factors such as:

Webpage content length / Quality

Schema Markup

Mobile-Friendly websites

Page Speed

Webpage Quality

Image Optimisation

And many more, the list is endless!

The above-listed procedures decide whether or not the website is valuable for user display. All these decisions are made under the guidance of an algorithm. SEO consultants must have a good understanding of search engine algorithms as it helps to create better content ranking better for every platform. Every search engine be it Google, Yahoo, DuckDuckGo uses its unique ranking factors for ranking websites over SERPs.
The Video Below will help you understand Search Engines in detail.

The Various Types Of SEO

Many SEO types are existing in the digital world, each being unique and distinct from each other.

White Hat SEO

As mentioned, earlier white hat SEO involves Google-approved tactics and strategies for improving your rankings over SERPs. White Hat SEO targets human audiences over search engines. It is a positive technique and provides positive rewards if done right. White Hat Practices include: Creating Relevant and Powerful content, Performing extensive keyword research, On-Page Optimization, etc..

Black Hat SEO

As mentioned, earlier white hat SEO involves Google-approved tactics and strategies for improving your rankings over SERPs. White Hat SEO targets human audiences over search engines. It is a positive technique and provides positive rewards if done right. White Hat Practices include: Creating Relevant and Powerful content, Performing extensive keyword research, On-Page Optimization, etc.

Grey Hat SEO

The SEO technique is neither grey nor black. It is a middle approach involving techniques which when used correctly can produce 100% results. Often overlooked, the SEO type can either shoot up website ranking or result in losing vast website traffic. It is a risky choice. Grey Hat SEO techniques involve cloaking, linking buying, Purchasing Followers and Social Media Automation.

Negative SEO

One of the most unethical types of SEO, negative SEO involves using unethical techniques aiming to sabotage your competitor’s search engine rankings. Practices such as hacking your competitor’s website, Creating and Building infinite spammy links to your competitor’s website, Creating fake social profiles and ruining your competitor’s online reputation. You must never implement negative SEO strategies in your company’s SEO strategies. There are various ways to protect yourself from negative SEO, such as, Keeping Tracks of your backlinks profile and Protecting it, Protecting your Website’s malware from hackers, etc.