
SEO forms the backbone of the digital marketing world. Sometimes underrated or overlooked, SEO is one of the most powerful digital marketing strategies guaranteeing high SERPs. Today, the main goal of every website is to use the best SEO tools and strategies for helping them achieve high rankings over SERPs. It is what SEO does, it makes websites visible over search engines with the aim of transporting quality traffic to it.
Now that you know What Is SEO in simple terms,
let’s have a look at it technically.
Little more…What is SEO?
SEO is an organic and ethical digital marketing strategy helping websites to be visible and responsive to searches on the search engines. It is a process by which your website’s traffic (quantity and quality) improves over search engines. SEO impacts the position and ranking of your website over SERPs. It helps to increase the website’s visibility over search engines. In other words, SEO helps websites acquire traffic from search engines through unpaid and natural search results.
SEO focuses on :
- Increasing visibility via natural and organic (non-paid) search engine results.
- Looking after both the technical and creative elements required to improve rankings, drive traffic
- Increasing Search Engine awareness

Before Google :
In the early 90’s search engines only used plain texts for ranking processes. The ranking process was simple. It was performed by repeating similar keywords, web search queries several times. Search engines slowly started to improve algorithms by analysing word counts, header tags and keyword densities. During this time, a few “brainy” SEO companies began mastering the art of internal optimization using a method known as reverse engineering. Mid ’90’s: In the mid-’90s, it was easy and common to track website rankings within the range of 15-20 different search engines.The Google Era :

Today SEO is 20 years old and continues to improve, update and develop with each year.































Over the years, SEO has seen many updates like the importance of good content, Mobile Prioritization, The importance of Knowledge Graph Bar, and many more new and improved updates. Various updates such as the Penguin Update, Panda Update focus on preventing link manipulation or manipulation of any kind in general.
SEO has become sophisticated and detailed, giving preference to professional looking websites with strong content, good SEO practices and techniques.
Today SEO is 20 years old and continues to improve, update and develop with each year.



- Webpage content length / Quality
- Mobile-Friendly websitess
- Webpage Quality
- Schema Markup
- Page Speed
- Image Optimisation


And many more, the list is endless!
The above-listed procedures decide whether or not the website is valuable for user display. All these decisions are made under the guidance of an algorithm. SEO consultants must have a good understanding of search engine algorithms as it helps to create better content ranking better for every platform. Every search engine be it Google, Yahoo, DuckDuckGo uses its unique ranking factors for ranking websites over SERPs. The Video Below will help you understand Search Engines in detail.

-
White Hat SEOAs mentioned, earlier white hat SEO involves Google-approved tactics and strategies for improving your rankings over SERPs. White Hat SEO targets human audiences over search engines. It is a positive technique and provides positive rewards if done right. White Hat Practices include: Creating Relevant and Powerful content, Performing extensive keyword research, On-Page Optimization, etc..
-
Black Hat SEOAs mentioned, earlier white hat SEO involves Google-approved tactics and strategies for improving your rankings over SERPs. White Hat SEO targets human audiences over search engines. It is a positive technique and provides positive rewards if done right. White Hat Practices include: Creating Relevant and Powerful content, Performing extensive keyword research, On-Page Optimization, etc.
-
Grey Hat SEOThe SEO technique is neither grey nor black. It is a middle approach involving techniques which when used correctly can produce 100% results. Often overlooked, the SEO type can either shoot up website ranking or result in losing vast website traffic. It is a risky choice. Grey Hat SEO techniques involve cloaking, linking buying, Purchasing Followers and Social Media Automation.
-
Negative SEOOne of the most unethical types of SEO, negative SEO involves using unethical techniques aiming to sabotage your competitor’s search engine rankings. Practices such as hacking your competitor’s website, Creating and Building infinite spammy links to your competitor’s website, Creating fake social profiles and ruining your competitor’s online reputation. You must never implement negative SEO strategies in your company’s SEO strategies. There are various ways to protect yourself from negative SEO, such as, Keeping Tracks of your backlinks profile and Protecting it, Protecting your Website’s malware from hackers, etc.
-
On-Page SEOThe SEO type involves optimising web pages aiming to improve the said website’s search engine ranking and organic traffic
- Search Engines understand and identify your website and the related content easily resulting in increased rankings of websites
- The sophistication of Search Engines as the focus towards relevance and semantics in SERPs increases.
- On-Page SEO gives website owners full control of optimising on-site elements leading to increased traffic and rise in your website’s search presence.


- Publishing High-Quality Content
- Mobile-Friendliness
- Meta Tags
- Canonical Tag
- Internal and External Linking.
- URL Optimization
- Structure Data
- Hx Tagsa
- Also called as Off-Site SEO, the SEO type involves following practices helping improve your website’s ranking over search engines. However, the said actions are out of the website. Off-Page SEO is important as It lets the search engines know that your website is a valuable website over the web and is important for users.
- Link Building (Natural Link Building)
- Social Media Marketing
- Blogging Etc
- Influencer Marketing


- As the name suggests, Technical SEO involves improving your website’s technical aspects to increase its search engine rankings. It involves creating easily crawlable websites and understandable by search engines are the two main features of this SEO type. A technically optimised website will be easily crawled and understood by search engines leading to higher SERPs over search engines and high rankings.
- Eliminating Duplicate Content
- Optimising Robots.txt content
- Optimising XML sitemap
- Initiating Structured Data Content
- Page Speed
SEO Tools and Strategies
SEO consultants must create unique SEO strategies and use the best SEO tools for websites to gain a top spot over SERPs.
Let us understand and know what an SEO strategy is and a few important SEO strategies:
An SEO strategy is the method of planning, outlining, and initiating steps for optimising and improving search engine rankings.
Now That we know what SEO strategies are, let us have a look at the various SEO tools.
SEO tools assist website owners and SEO consultants for better optimisation of websites and making them rank higher over search engines. SEO tools perform an array of functions like analysing website content for content-specific keywords, backlinks and various other SEO specific requisites.

- Thorough Keyword Research
- Curating Powerful Content
- On-Page SEO optimisation Strategy
- Detailed Analysis of Google’s First Page
- Adding A Powerful Hook ( Backlinks)
- Building Links To your page

- Google Tools
- Screaming Frog
- Ubersuggest
- Moz
- SEMrush
- AnswerThePublic
- Yoast
- Ahrefs
Google Algorithms and SEO
Google Algorithms are a complex system used for extracting data from its search index and delivering the best possible result. Every search engine makes use of a combination of algorithms and several ranking signals for delivering web pages ranked by relevance on its SERPs.
Let’s quickly understand the importance of SEO for Your Website:
- Penguin Penguin’s main aim is to downrank websites who’s backlinks look unnatural. It stopped low effort link building, link buying, etc. Websites can stay safe from the side effects of the Penguin Update by monitoring link profile growth and monitor and run regular audits via backlink checkers.
- Mobile (Mobilegeddon) Specifically designed for the mobile version of websites, the mobile algorithm focuses on website optimisation for mobile interface. The algorithm focuses on a website’s mobile-friendliness, speed and usability. Google’s mobile-friendly and page speed tests help you notice which aspects of your page needs to be improved. The tests can be performed via webSite Auditor.
- RankBrain The SEO technique is neither grey nor black. It is a middle approach involving techniques which when used correctly can produce 100% results. Often overlooked, the SEO type can either shoot up website ranking or result in losing vast website traffic. It is a risky choice. Grey Hat SEO techniques involve cloaking, linking buying, Purchasing Followers and Social Media Automation.
- Negative SEO Part of Google’s Hummingbird Algorithm, it is a machine learning system helping Google to understand the meaning behind several queries and display the best results for those queries. Websites wanting to ace the algorithm must optimise their web pages for relevance, comprehensiveness for competitive analysis. You can take the help of a WebSite auditors tool for doing so.
- HummingBird The algorithm focuses on improving the interpretation of search queries and displaying user intent matching results. A unique feature of the algorithm is that it ranks pages via natural language processing relying on LSI, co-occurring terms, synonyms and not keywords. For acing the algorithm, websites must focus on concepts beyond keyword research and can use the Rank Tracker’s Keyword Research Module. The Google Algorithms list can be an infinite one! It is very important to build websites around the google algorithm qualities as it will surely help the website rank on top of SERPs.

- Thorough Keyword Research
- Thorough Target Audience Research
- Creating Highly Optimised Search Pages
- Creating Powerful Content That is easy to read and understand
- Creating Irresistible Title Tags and Meta Descriptions
- Link Building and Internal Linking
- Make Use Of Descriptive URLs
- Learn More About Google Analytics
- Read SEO blogs, vlogs, news, updates and stay in touch with the latest SEO trends.
- Build And Create Strong Social Media Presence
How Do We Help You As An SEO Agency?
Born an SEO Agency in 2005, Nobody knows SEO better than us at GBIM. Our 15 years of experience has given us the confidence to see ourselves as one of the best SEO agencies in Mumbai.
We Help your Website achieve Skyrocket SEO rankings in the following ways:
All of our SEO strategies are client specific. It means that no two clients belonging from the same industry will have similar SEO strategies. We perform a thorough analysis of our client’s needs, requirements, budget, goals, target audience before creating all our strategies.
Our SEO Panel Toolkit allows clients to work as a team with our SEO consultants on their SEO strategies and goals. Via our SEO panel toolkit clients can monitor and track all SEO strategies easily.
Our Experienced SEO Consultants are at your service 24/7.
Our company CEOs are SEO experts and work closely with every client for creating unique SEO strategies.
We offer pan-industry SEO services. Be it fashion, hospitality, electronics, medical or health and wellness, we have the solutions and strategies for every industry. We also offer mobile, local, enterprise, video, international SEO services.
- 18+ years of Experience
- Root – CEO of Company is experts in SEO and Closly work with client.
- In-house team of skilled experts.
- Our Owen SEO Management Tool : To monitoring, Analysis and Task, Know more click here.
- Our Results – Click for more SEO Case Studies
