Check out our case studies to view how we impacted our clients’ digital growth & success!

Digital ad targeting enables more personalized advertising than ever before

Digital advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal.
  • 1
    Awareness
    Promote your company to a huge audience with our digital advertising services. Raise awareness about your business amongst the masses with GBIM!
  • 2
    Evaluation
    GBIM conducts a variety of analytical tests on the effectiveness and performance of your ads, which ensures that your target audience receives a relevant message at the right time
  • 3
    Consideration
    We use a combination of technology, creativity, and strategic thinking to engage users in their digital ads that drive conversions.
Digital Advertising Services
Reach a broader range of audience and attract new customers every day!
  • Google Ads
    Get more clicks, more leads, and more sales with our Google Ads solutions.
  • Social Advertising
    Reach your target audience and grow your business with our social advertising solutions.
  • Programmatic Advertising
    Smarter advertising made easy with GBIM. Let our programmatic experts optimize your campaigns.
  • Native Advertising
    Target your ideal audience with our effective, non-disruptive native advertising solutions.
  • Geofencing Advertising
    Reach your audience where they are with Geofencing Advertising. Precision targeting made simple.
  • App Install Ads
    Increase visibility and downloads for your app with our effective App Install Ads.
Audiences Targeting
Audience targeting is designed to match ads to groups of people interested in the products and services of the advertiser. It includes various methods of segmentation that enable advertisers to find and target specific audiences.
Digital Ad Strategy Roadmap
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  • Determine the state of the market
  • Defining Your Advertising Goals
  • Audience Development, Personas and Ad Platform Selection
  • Budget Strategy
  • Ad Testing and Optimization
  • Ad Performance Measurement
  • Before you set out on your advertising journey, take a close look at your current market.


    • Who is most likely to purchase your product? 
    • How much of that market is interested in your product? 
    • Are there other companies selling similar products? 
    • What do your competitors’ advertising strategies look like?
  • Having goals clearly defined on paper establishes measurements for success.

    • Customer Acquisition / Lead Generation
    • Nurturing 
    • Customer Loyalty
    • Branding
  • Most businesses have many audiences and will therefore need to develop personas in order to create effective ads that resonate with each audience. A persona is a detailed description of an audience, highlighting their behaviors, goals, skills, and attitudes.

    • Background
    • Main Sources of Information
    • Main Online Channel Preference
    • Pain Points
    • Preferred Content Medium
  • Your budget should represent the amount that you are comfortable spending each month, depending on your business goals, time period and which advertising channels you select.
  • Testing is an extremely important element of creating a successful advertising strategy and campaign. By using various testing methodologies we can determine what is working and what is not working, making it easier to optimize your ads for greater ROI.


    • A/B Testing 
    • Multivariate Testing
    • Ad Copy Testing
    • Landing Page Testing 
    • Conversion Rate Optimization 
    • CTA Text Testing 
    • Audience Testing 
    • Measuring your digital advertising efforts is critical to your success. If we don’t know what has worked in the past, how can you move forward? We review some of the most common metrics on a daily, weekly and monthly basis.

      • Engagement Rate
      • Conversions
      • Cost-Per-Lead (CPL)
      • Cost-Per-Acquisition (CPA)
      • Return on Ad Spend (ROAS)
  • Determine the state of the market
    +
    • Before you set out on your advertising journey, take a close look at your current market.


      • Who is most likely to purchase your product? 
      • How much of that market is interested in your product? 
      • Are there other companies selling similar products? 
      • What do your competitors’ advertising strategies look like?
  • Defining Your Advertising Goals
    +
    • Having goals clearly defined on paper establishes measurements for success.

      • Customer Acquisition / Lead Generation
      • Nurturing 
      • Customer Loyalty
      • Branding
  • Audience Development, Personas and Ad Platform Selection
    +
    • Most businesses have many audiences and will therefore need to develop personas in order to create effective ads that resonate with each audience. A persona is a detailed description of an audience, highlighting their behaviors, goals, skills, and attitudes.

      • Background
      • Main Sources of Information
      • Main Online Channel Preference
      • Pain Points
      • Preferred Content Medium
  • Budget Strategy
    +
    • Your budget should represent the amount that you are comfortable spending each month, depending on your business goals, time period and which advertising channels you select.
  • Ad Testing and Optimization
    +
    • Testing is an extremely important element of creating a successful advertising strategy and campaign. By using various testing methodologies we can determine what is working and what is not working, making it easier to optimize your ads for greater ROI.


      • A/B Testing 
      • Multivariate Testing
      • Ad Copy Testing
      • Landing Page Testing 
      • Conversion Rate Optimization 
      • CTA Text Testing 
      • Audience Testing 
  • Ad Performance Measurement
    +
      • Measuring your digital advertising efforts is critical to your success. If we don’t know what has worked in the past, how can you move forward? We review some of the most common metrics on a daily, weekly and monthly basis.

        • Engagement Rate
        • Conversions
        • Cost-Per-Lead (CPL)
        • Cost-Per-Acquisition (CPA)
        • Return on Ad Spend (ROAS)
Why Choose GBIM As Your Digital Marketing Agency
Our strategic approach to digital marketing will help you push your limits, turning your goals into a reality with long-term results that matter.

18+

Awards Rewarded

183+

Happy clients

23+

Web Design Completed

315+

Landing page completed

our own inbuilt

digital marketing software

One-click reports
Traffic performance
CRM module
Keyword performance
Marketing activities tracking
Leads management
Do you want to know,
how we help business' grow ?

    Frequently Asked Questions

    How digital advertising can help your business?
    Today, there are many ways to advertise your business online. Through digital advertising, you can target a specific audience based on their interests, gender and location. You can also track the success of your ad campaign in real-time so you know how much to invest in future ads.
    Why is GBIM the perfect agency for your digital advertising needs?
    At GBIM, we offer personalised services which are tailored to your business needs. We have a number of experts who have been there and done it before, so you can rest assured that your ad will be seen by your target audience. Whether you are looking for a space in which to run an event, hosting or venue for your next workshop or training day, or you want to advertise your free resource library, we can provide you with the perfect solution. Contact us today!
    Does GBIM have a team for the digital advertising campaign of my business?
    GBIM is a digital advertising agency that provides clients with multiple digital marketing solutions. Our agency offers a team of digital specialists with extensive experience in the field, who can help companies of all sizes to maximize their online presence through targeted and effective campaigns.
    How costly is digital advertising?
    The answer to this depends upon the type of advertising you want to create. GBIM and its team will help you push forward a creative & informational advertisement on digital platforms, and that too without breaking the bank!
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