
Digital ad targeting enables more personalized advertising than ever before
Digital advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal.-
1AwarenessPromote your company to a huge audience with our digital advertising services. Raise awareness about your business amongst the masses with GBIM!
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2EvaluationGBIM conducts a variety of analytical tests on the effectiveness and performance of your ads, which ensures that your target audience receives a relevant message at the right time
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3ConsiderationWe use a combination of technology, creativity, and strategic thinking to engage users in their digital ads that drive conversions.
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Google AdsGet more clicks, more leads, and more sales with our Google Ads solutions.
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Social AdvertisingReach your target audience and grow your business with our social advertising solutions.
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Programmatic AdvertisingSmarter advertising made easy with GBIM. Let our programmatic experts optimize your campaigns.
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Native AdvertisingTarget your ideal audience with our effective, non-disruptive native advertising solutions.
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Geofencing AdvertisingReach your audience where they are with Geofencing Advertising. Precision targeting made simple.
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App Install AdsIncrease visibility and downloads for your app with our effective App Install Ads.

Content

Geographic

Demographic

Placement Targeting

Lookalike Targeting

Interest Targeting

Topic Targeting

Keyword Targeting

Contextual Targeting

Behavioral

Retargeting

Carrier Device
- Determine the state of the market
- Defining Your Advertising Goals
- Audience Development, Personas and Ad Platform Selection
- Budget Strategy
- Ad Testing and Optimization
- Ad Performance Measurement
Before you set out on your advertising journey, take a close look at your current market.
- Who is most likely to purchase your product?
- How much of that market is interested in your product?
- Are there other companies selling similar products?
- What do your competitors’ advertising strategies look like?
Having goals clearly defined on paper establishes measurements for success.
- Customer Acquisition / Lead Generation
- Nurturing
- Customer Loyalty
- Branding
Most businesses have many audiences and will therefore need to develop personas in order to create effective ads that resonate with each audience. A persona is a detailed description of an audience, highlighting their behaviors, goals, skills, and attitudes.
- Background
- Main Sources of Information
- Main Online Channel Preference
- Pain Points
- Preferred Content Medium
- Your budget should represent the amount that you are comfortable spending each month, depending on your business goals, time period and which advertising channels you select.
Testing is an extremely important element of creating a successful advertising strategy and campaign. By using various testing methodologies we can determine what is working and what is not working, making it easier to optimize your ads for greater ROI.
- A/B Testing
- Multivariate Testing
- Ad Copy Testing
- Landing Page Testing
- Conversion Rate Optimization
- CTA Text Testing
- Audience Testing
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Measuring your digital advertising efforts is critical to your success. If we don’t know what has worked in the past, how can you move forward? We review some of the most common metrics on a daily, weekly and monthly basis.
- Engagement Rate
- Conversions
- Cost-Per-Lead (CPL)
- Cost-Per-Acquisition (CPA)
- Return on Ad Spend (ROAS)
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- Determine the state of the market+
Before you set out on your advertising journey, take a close look at your current market.
- Who is most likely to purchase your product?
- How much of that market is interested in your product?
- Are there other companies selling similar products?
- What do your competitors’ advertising strategies look like?
- Defining Your Advertising Goals+
Having goals clearly defined on paper establishes measurements for success.
- Customer Acquisition / Lead Generation
- Nurturing
- Customer Loyalty
- Branding
- Audience Development, Personas and Ad Platform Selection+
Most businesses have many audiences and will therefore need to develop personas in order to create effective ads that resonate with each audience. A persona is a detailed description of an audience, highlighting their behaviors, goals, skills, and attitudes.
- Background
- Main Sources of Information
- Main Online Channel Preference
- Pain Points
- Preferred Content Medium
- Budget Strategy+
- Your budget should represent the amount that you are comfortable spending each month, depending on your business goals, time period and which advertising channels you select.
- Ad Testing and Optimization+
Testing is an extremely important element of creating a successful advertising strategy and campaign. By using various testing methodologies we can determine what is working and what is not working, making it easier to optimize your ads for greater ROI.
- A/B Testing
- Multivariate Testing
- Ad Copy Testing
- Landing Page Testing
- Conversion Rate Optimization
- CTA Text Testing
- Audience Testing
- Ad Performance Measurement+
-
Measuring your digital advertising efforts is critical to your success. If we don’t know what has worked in the past, how can you move forward? We review some of the most common metrics on a daily, weekly and monthly basis.
- Engagement Rate
- Conversions
- Cost-Per-Lead (CPL)
- Cost-Per-Acquisition (CPA)
- Return on Ad Spend (ROAS)
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18+
Awards Rewarded
183+
Happy clients

23+
Web Design Completed
315+
Landing page completed



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Frequently Asked Questions
How digital advertising can help your business?
Why is GBIM the perfect agency for your digital advertising needs?
Does GBIM have a team for the digital advertising campaign of my business?
How costly is digital advertising?

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