One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
Additionally, it is essential to keep a tab on your target customers’ behavior and keep formulating strategies to cater to the mass audience on the internet platform.
What exactly is a Digital Marketing Strategy?
In short, a digital marketing strategy can be well-understood with the following three simple points:
Digital: Under the digital platform, marketing is done through various devices that can be connected online like computer, mobile, laptop, tab etc.
Marketing: Like any conventional marketing, this includes understanding the market for your product or service, targeting the right audience, generating awareness, creating packages & offers to attract them to opt for your product.
Strategy: Although sounds like a complicated term, it is as simple as a conjunction of just two ingredients- Ideas & Goal.
All this perfect combination can make perfect business & it is imperative to say that every business needs right direction of marketing especially when it comes to Digital Marketing.
Now, let’s talk in detail about the strategies that come under Digital platform..
We make strategy for Digital marketing for almost all the industries for example, Education, Information Technology, Healthcare & Pharma, Real Estate, etc. Which means the marketing strategies may vary from an industry to industry.
There are five important factors that play vital role to make the strategy successful:
Whether it is business-to-business (B2B) or Business-to-Consumer (B2C), both kinds of customers are very particular about the product or service they desire.
Customers nowadays are smarter and more demanding than ever. They have higher expectations than ever before. Before taking any decision to buy or opt for your product or service, they will search all the information about it, compare it with your best competitors in the market and then decide whether to go for it or not.
Here is one good example –
Just few weeks back, one of my friends wanted to buy a headphone online… For this, he first opened Google and punched in a search term which read ‘Top 10 brands of headphone’.
From the search results, he visited sites like Amazon, Flipkart and many other websites which were displayed under the top 10 results on the Search Engine Result Page (SERP) of Google. When he researched more he found that the headphones range from Rs 400 to Rs 4000 online with different features and this created more confusion.
He went to ask his friends on social media for suggestions and to further satisfy his query, he read up many articles that included user ratings and reviews.
And, finally after all the research work and gathering of positive reviews he finally selected and ordered a headphone that cost him around 1000 rupees.
The purpose of giving this long example here is to convey that this is the mentality of 90% of users who want to buy any product or service today.
Internet is a landscape of a vast pool of resources. Once any prospective customer lands up on your website, he/she can get complete information about your product/service, list of clientele, testimonials, case studies, reviews etc.
Let’s know in brief about the five vital points of a digital marketing strategy that we listed above in the article.
The e-commerce industry is the best example of this as we all see there is a sharp rise in e-commerce business in India during the festival months of the year especially from October to December.
Similarly, the pre-monsoon time is a favorable one for businesses into home renovation and designing services like painting or interior designing. The same season can be a profitable one for another industry like the leakage seal waterproofing providers or pest control services.
Travel and tourism has several specific months which earn them business as not all places can be visited at all times of the year like during monsoon season.
Thus, every situation has pros and cons and it applies to the all marketing strategies as well. ‘Time’ is the most important key factor for a successful digital marketing strategy.
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