Wix SEO Strategy: How To Optimize Your Website

In the early days, Wix was known for being beginner-friendly, but it wasn't great for SEO. Fast forward to 2025, and that has changed. Today, Wix provides strong tools and flexibility to help websites rank well on Google, Bing, and others, if you know how to use them properly.

At GBIM, a reliable digital marketing agency in India, we assist small businesses, solopreneurs, and brands using platforms like Wix to improve online visibility. While Wix may seem simple, achieving real SEO growth requires expertise. This is where an experienced SEO expert comes in.

In this blog, we’ll explain how to optimise your Wix website for SEO success, focusing on recent strategies from 2025 that can significantly improve your website's visibility.

Why Wix SEO Matters in 2025  

Over 200 million websites worldwide now use Wix. With so much competition, SEO is essential. It serves as your digital storefront's lifeline.

Wix has put a lot of effort into features like:

• Built-in SEO Wiz (SEO setup checklist)

• Custom meta tags for every page

• Structured data tools

• Automatic sitemap generation

• 301 redirects and URL customisation

However, these tools need a plan behind them. Let’s explore how to create a successful one.

1. Start with Keyword Research (The 2025 Way)  

Before optimising anything, you need to understand what your audience is searching for.

Here’s how to conduct keyword research effectively on Wix:

• Use tools like Google Keyword Planner, Semrush, or Ubersuggest.

• Focus on long-tail and local keywords such as “affordable logo designer in Pune” or “organic skincare for sensitive skin”

• Consider voice search phrases like “how do I build a free portfolio website?”

At GBIM, our SEO experts design content strategies around intent-driven keywords, matching what users search for with your site's offers.

2. Customise Meta Tags for Every Page  

Wix gives you complete control over:

• Meta titles

• Meta descriptions

• URL slugs

Best practices:

• Use your primary keyword at the beginning of the meta title

• Keep titles under 60 characters and descriptions under 160 characters

• Write meta descriptions that encourage clicks, not just describe the pages

Example:  

Title: “Top Wedding Photographers in Mumbai | Book Today”  

Meta Description: “Explore award-winning wedding photography packages in Mumbai. Book a free consultation online now.”

Meta optimization is one of the first tasks we tackle at GBIM as part of our digital marketing services for Wix users.

3. Optimize Content Using On-Page SEO Best Practices  

In 2025, content trends require more than just inserting a keyword here and there.

Here’s how to prepare your content for SEO on Wix:

• Use one H1 heading per page featuring your primary keyword

• Break up content with H2s and H3s for easy browsing

• Embed keywords naturally (avoid overusing keywords)

• Add internal links to related pages

• Use rich media, such as videos, galleries, and FAQs

As experienced SEO experts, GBIM helps clients create SEO-focused landing pages that educate, rank, and convert.

4. Leverage Wix’s Structured Data Tools  

Structured data, or schema markup, is now essential for any SEO strategy.

Wix now supports:

• Product schema

• Blog article schema

• Event markup

• Local business markup

By using this, your site can appear in rich results like:

- Star ratings

- Product availability

- Local business info

- Upcoming events

GBIM’s developers assist clients in setting up structured data to boost search visibility and click-through rates.

5. Speed Optimization & Core Web Vitals  

Google’s ranking algorithm in 2025 places great importance on Core Web Vitals, especially mobile performance.

Wix has improved site speed, but for full optimisation:

• Compress large images before uploading (JPG for photos, PNG for graphics, WebP for performance)

• Avoid excessive animations and third-party scripts

• Reduce font and app usage

• Enable Wix’s built-in fast-loading feature

As part of our digital marketing agency SEO audits, we check Core Web Vitals using tools like Lighthouse and PageSpeed Insights to deliver fixes that enhance performance.

6. Mobile SEO: Non-Negotiable in 2025  

More than 70% of web traffic comes from mobile devices. Wix’s templates are mobile responsive, but that doesn’t guarantee your mobile site is flawless.

Optimisation checklist:

• Test all pages on mobile

• Avoid long forms or heavy pop-ups

• Ensure fonts and buttons are easy to use

• Compress assets for quicker mobile loading

GBIM helps brands tailor Wix layouts for mobile-first indexing, which is crucial this year.

7. Create SEO-Rich Blog Content Consistently  

Wix has an excellent blogging tool, and content marketing continues to be one of the best SEO tactics in 2025.

Blog ideas that attract traffic:

• “Top 10 Gift Ideas for Minimalists in 2025”

• “How to Design a Wix Website That Converts”

• “Best Online Marketing Tools for Small Businesses”

At GBIM, we use topic clustering and keyword mapping to turn Wix blogs into ranking machines, all managed by our content team and SEO experts.

8. Track Your Progress with Wix Analytics + Google Tools  

Wix easily integrates with:

• Google Search Console

• Google Analytics 4

• Bing Webmaster Tools

Use these tools to:

• Monitor keyword positions

• Spot crawl issues

• Identify which pages generate traffic

• Analyse bounce and conversion rates

We provide monthly SEO reports at GBIM to demonstrate real ROI and help businesses make informed decisions.

Final Thoughts

Wix provides the platform. However, strategy is what gets you ranked. Each element, from keyword research to technical fixes and blog planning, is essential.

At GBIM, we offer expert SEO guidance and complete digital marketing services that transform Wix sites into search-optimised business platforms.