Magento SEO Strategy: How To Optimise Your Website

Magento is a robust ecommerce platform that will not generate traffic alone.

To thrive in 2025's competitive digital world, you require an effective SEO strategy that mirrors how individuals search and purchase online.

As one of India's leading marketing service agencies, GBIM provides customised, professional SEO services that assist Magento store owners in scaling through search.

Here's your step-by-step SEO strategy for Magento, charged with 2025's most recent trends.

Step 1: Clean, SEO-Friendly URLs

Don't use this:

/catalogue/product/view/id/2029

Use this:

/electronics/mobile-phones/samsung-galaxy-s24

Tips:

• Short and descriptive URLs

• Delete unnecessary dynamic parameters

• Use dashes (-) rather than underscores

Pro Tip from GBIM: We reorganise unorganised Magento URLs as part of our SEO audit and implementation service.

Step 2: Eliminate Duplicate Content with Canonical Tags

Because of filters and parameters, Magento can create duplicate versions of the same content.

What to do:

• Activate canonical tags on products & categories

• Audit duplicate pages with tools such as Screaming Frog

• Strategically implement rel=\"canonical\" tags

Why it's important: Canonicalisation avoids keyword cannibalisation and builds your domain strength.

Step 3: Make Your Magento Store Faster (Core Web Vitals Emphasis)

Google indexes sites by experience — loading speed, layout stability, and interactivity.

Your Magento store should:

• Utilise advanced caching (e.g., Varnish)

• Compress images (WebP preferred)

• Optimise CSS & JS

• Implement a global CDN

GBIM Professional SEO Services also involve optimisation for Core Web Vitals to enhance rankings and conversion rates.

Step 4: Create Unique Meta Tags per Product & Category

Steer clear of: Automatically generated, repeated meta descriptions

Choose: Targeted, conversion-optimised metadata

Example:

Title: "Samsung Galaxy S24 Ultra, Free Delivery | EMI Available"

Meta Description: "Purchase Samsung Galaxy S24 Ultra online. Best price guaranteed. 12-month warranty. Fast shipping across India."

GBIM assists you in auto-generating custom SEO templates to bulk update metadata across thousands of products.

Step 5: Submit a Clean Sitemap

A disorganised sitemap misleads search engines.

Best practices:

• Include only indexable pages

• Exclude duplicates for filters/sorts

• Submit to Search Console monthly

A well-maintained sitemap improves crawl efficiency and page indexing, which are the keys to e-commerce SEO success.

Step 6: Use Schema Markup for Rich Snippets

Why it matters: Schema increases Google's visibility through star ratings, price, availability, and FAQs.

Implement:

• Product schema

• Review schema

• Breadcrumbs schema

GBIM offers advanced schema integration as part of its Magento SEO package.

Step 7: Create Internal Links Wisely

Link from:

• Blog posts → product or category pages

• Related products on product pages

• "Top categories" in your footer or navigation

Internal linking enhances crawl depth, time-on-site, and cross-sell potential, all hallmarks of an innovative marketing service strategy.

Step 8: Voice & Visual Search Optimisation (2025 Trend!)

Get your store ready for:

Voice search queries such as "best phones below ₹30,000"

Visual shopping through Google Lens & Pinterest

Tips:

• Utilise conversational keyword phrasing in FAQs.

• Include descriptive alt-text on all images.

• Optimise product names for clarity & mobile search.

Future-proof your store with GBIM's SEO + AI search optimisation combo.

Bonus: Technical SEO Audits Regularly

Magento websites are packed with features, so technical issues can creep in.

We scan for:

• Broken links

• Duplicate content

• Redirect chains

• Missing alt tags

• Mobile usability

GBIM's Professional SEO Services come with complete monthly audits & implementation tracking for long-term growth.

Final Thoughts

Magnifying a Magento store does not happen once and then it's done. It's a continuous process of optimising the technical back-end, matching your content to user intent when they search, and enhancing your customer experience.

That's why companies in India and worldwide rely on GBIM for SEO and full-service marketing solutions designed to deliver ecommerce success.