Ecommerce SEO Strategy: How to Optimise Your Website

Running an ecommerce store in 2025? Great. But here’s the harsh truth — it’s not just about having a sleek website and attractive products anymore. If your store isn’t optimised for search, you’re practically invisible to your customers.

That’s where a solid ecommerce SEO strategy comes into play.

At GBIM, we've served hundreds of ecommerce companies to boost visibility, drive sales, and save ad spend — all by investing in superior SEO services that extend beyond keywords. In this guide, we'll demonstrate how to optimise your ecommerce website using intelligent, topical, and actionable SEO methods that are effective currently.

Let's get started!

1. Keyword Research That Goes Beyond Basics

Most ecommerce site owners simply load category pages with generic descriptors such as "buy shoes online." The result? They get lost in a sea of sameness.

In contrast, today's website marketing success begins with intent-driven keyword research:

• Transactional search terms such as "buy red running shoes online"

• Long-tail terms such as "best waterproof smartwatch for hiking"

• Voice search-friendly terms such as "what's the best air fryer under 5000?"

Use tools like Semrush, Ahrefs, and Google’s Keyword Planner to find these terms, then organise them by:

• Category pages

• Product pages

• Blog content

• FAQs

At GBIM, our expert SEO services focus on search intent mapping — aligning every keyword with a purpose and conversion opportunity.

2. Optimised Product Pages That Rank

Your product pages shouldn’t just be beautiful — they should be Google-ready.

Here’s how to optimise them:

• Use unique product descriptions (ditch the manufacturer copy).

• Incorporate focused keywords within the product title, URL, H1, and meta description.

• Add schema markup for rich snippets (price, availability, reviews).

• Compress and optimise images with descriptive ALT tags.

• Load high-quality, fast-loading images (WebP format is hot in 2025).

Tip: Every product is an SEO opportunity. Don't leave them bare — bulk them up with features, benefits, use cases, and reviews.

3. Technical SEO: The Ecommerce Backbone

Here's where most ecommerce sites go wrong. They do the design and UI well, but forget technical SEO, the aspect that Google silently but dynamically judges.

Important steps are:

• Resolve crawl errors and broken links

• Mobile-first indexing (almost 70% of ecommerce traffic is mobile today)

• Page speed optimisation (use PageSpeed Insights or GTmetrix for tools)

• Develop a clean site architecture — stay away from deep nesting like /men/shoes/sports/running/model123

At GBIM, our technical SEO audits are an integral component of our SEO expert services, so your ecommerce website is search-engine-ready from the inside out. 

4. Intelligent Internal Linking for Maximum Exposure

Want to lead users (and search engines) through your site organically? Employ internal linking intelligently.

• Link from blog posts to product pages

• Link related products to other related products

• Employ breadcrumb navigation for enhanced UX and SEO

Internal links reduce bounce rate and share authority throughout your website, increasing total website marketing performance.

5. Take Advantage of User-Generated Content (UGC)

Reviews, Q&As, testimonials, and customer images are all gold.

Not only will they contribute to conversion and trust, but they will:

• Add new content to product pages.

• Rank for long-tail and conversational searches.

• Give SEO benefit without further content investment.

Tip: Ask for reviews after purchase through email or SMS, and enable review-rich snippets to receive stars in search listings. At GBIM, we even automate this for scale for clients.

6. Develop Content That Sells (and Ranks)

This is what's hot in 2025: content-first ecommerce strategy.

Sell not just. Teach, inspire, and answer.

Examples:

• "Top 10 Rain Jackets for Monsoon 2025"

• "How to Select the Best Running Shoes for Flat Feet"

• "Best Kitchen Gadgets Under ₹5000"

These blogs establish brand authority, drive SEO traffic to product categories, and convert organically.

We assist ecommerce clients in creating editorial calendars that align with sales and SEO objectives; that's where true website marketing starts.

7. Optimise for Voice Search and AI-Powered Search Engines

Search is changing. With artificial intelligence-powered engines such as Google's Search Generative Experience (SGE) and voice assistants such as Alexa and Google Assistant, search is increasingly conversational.

Your SEO approach needs to change as well.

How?

• Write in natural language FAQs.

• Employ schema markup on Q&A and How-To content.

• Optimise for featured snippets and "People Also Ask".

• As SEO experts, GBIM's staff fine-tunes clients' plans to meet these new types of search, so you're prepared for where the world is going.

8. Create Backlinks With Context

Ecommerce backlinking no longer means random link swapping. It means:

• Working with niche bloggers

• Being included in gift guides

• Submitting to product directories

• Developing shareable infographics or interactive tools

We craft link-building campaigns that are about relevance, not merely volume, and that's what makes all the difference in rankings and referral traffic.

Final Words: SEO is a Long-Term Investment, Not a Shortcut

SEO for ecommerce is more than rankings:

It's scaling your business through organic growth, breaking your dependence on paid traffic, and establishing a trusted, conversion-ready brand.

At GBIM, we provide professional SEO services that combine technical mastery, strategic content, and performance-focused marketing. Being among India's leading website marketing agencies, we've assisted ecommerce businesses to drive consistent sales without constantly paying for clicks.