How To Keep Your International SEO Roadmap Aligned To Google Updates?

How To Keep Your International SEO Roadmap Aligned To Google Updates? featured image
6 Mar 2021
Nirlep Patel

Google constantly updates its algorithm, approximately 3000 times every year, which can affect your country’s SEO. These updates can be both major or minor ones and can majorly affect your business. SEO experts must keep a tap on these updates to generate or maintain the international space of your business. 

With all these constant updates it is tricky and not to mention time-consuming. So, here we have discussed some of the ways that can help you to align your international roadmap with google updates. 

What is an SEO roadmap?

The SEO roadmap includes a detailed plan of your action plan regarding implementing digital marketing strategies. Creating a detailed note of all the tactics, tasks, and more will help you to align your SEO with your business targets. 

SEO roadmaps are even more important for enterprises who do business on a global scale or intend to do business internationally. 

Why is it important to stay updated?

Staying updated is beneficial for all kinds of SEO professionals, whether international or local. By staying updated you can prepare yourself for what’s coming next. SEO has a different effect in different countries, and thus all the more reasons for you to stay updated with international SEO guidelines. 

Each change in the Google algorithm affects every SEO professional from different countries and also different domains. Staying updated is even more important for international SEO as it deals with various people and cultures across the globe. Also, updated information helps you to implement proven strategies that keep you optimized across all your overseas business houses. For this, you must hire an SEO coordinator or a project manager who can monitor the entire process along with country-based specialists in SEO. 

How to remain updated With SEO?

To start, you must follow the latest industry trends. Start by following the Search Engine Journal or simply monitoring Google Search Central. As stated, Google comes up with numerous changes and you must keep up with them to receive proper SEO. But the question is how to keep up with these changes?

The answer is that you need to prioritize the recommendations. Prioritize depending on the scale of changes you wish to implement; you must calculate the hours and also the duration the system needs to adapt to those changes. You can also prioritize the required changes based on your customer’s domain and understanding what they want. 

The best way to stay updated is by focusing on CWV or Core Web Vitals. Focusing on this will help provide users with a better page experience. As most of the websites are still lagging on CWV optimization, focusing on this can provide you with a push to move forward than your competitors. 

How to prioritize updates?

You have neither the time nor the manpower to execute every change. Thus, it is best to look out for any core updates and implement that. Furthermore, conduct an SEO audit every month to know what is the latest trend. This audit will give you an insight into the latest updates that you must incorporate. 

SEO audit will also benefit local businesses. This will provide you with valuable insights into the local search updates and thereby areas you need to focus on in your GMB account. Similarly, based on your different domains, the audit will help you to prioritize updates. This audit will also help you chalk out future marketing strategies.

 Based on the recent updates, here are the few ways you can adapt your strategies

  • Core Web Vitals changes

There is a change in how Google measures the Core Web Vitals. If your webpage matches up to the threshold level, then Google shows good ratings as well along with if applicable bad ratings. Check your Core Web Vitals score and then you can continue or implement new tactics. 

  • Manual penalties

Google introduces 12 reasons that can generate penalties. Apart from Google search, this also includes Google News and Google Discover. Go through these 12 types of penalties and see if you are at par with them both locally and in other countries. 

  • Action against false pricing

There’s a new rule in Google that will penalize businesses who show false prices as compared to those uploads in the Google Merchant Center. So, it is time to rectify such products to prevent a warning message. 

  • More information in the domain

Google will give priority to information especially to those listed on Wikipedia. So, it is important to optimize your business page on Wikipedia and provide adequate information. However, this can be troublesome for SMEs who don’t have proper entries in Wikipedia. 

  • Structured Data Requirements

Google also updated its data requirement feature. This new update will help event organizers who organize events in different locations including internationally to be found on Google search and maps ensuring both online and physical presence. You can also provide the pricing details and the currency that is accepted. 

  • Updates in Google My Business 

This is more crucial for local businesses. Recently google brought about 8 new features supporting local search optimization. Monitoring these updates will also help you to update your listings and achieve an optimal search result in your locality. 

Consumer behaviour is dynamic and based on this, Google is also bringing in new updates and changes making it easier for the users to have a proper search query. Your company and SEO strategists need to follow these protocols to receive the best possible search results. It has become an essential meal for SEO professionals to stay updated with Google latest search algorithms as it affects ranking and search traffic for a website.