Youtube is the most popular video-sharing platform in the world. It offers a significant amount of branding and financial stability to many vloggers. Today Youtube is considered one of the biggest competitors of the television industry. People showcase their talents and follow their passion by creating creative and engaging videos on Youtube. But does your Youtube channel lack views and subscribers? If yes, then you must be lacking proper Youtube video SEO.
People from various backgrounds run YouTube channels that showcase different genres.
If you are new to YouTube and want to make your channel stand out from the rest or are one of them who want to promote their Youtube video channel to greater heights, then read on to learn more.
1. Write compelling and informative titles.
YouTube marketing is all about presentation. Titles are the first thing that a consumer sees when scrolling through their feed. Hence it is essential to give a catchy title. Simply providing a heading is not enough for the best Youtube video promotion. People will simply skip videos that seem to be casual.
Add emotions to the titles without making clickbait headings. People want entertaining content and would look for engaging titles. This is the first step towards Youtube video promotion as it is the first thing that catches the viewer’s attention.
Try to keep the title length between 41 and 70 characters, with 55 as the sweet spot. Adding words like – “Best of”, “How To”, “Tips and Tricks” to your title will certainly grab more attention.
2. Optimize your videos for search visibility
Just like you use google to search products, learn something, find answers for your questions. Youtube also provides all the services. Now you know why Youtube is the second largest search engine globally, only behind Google.
You need to follow some of the best practices for YouTube video SEO to increase the search visibility of your video.
- Titles and descriptions
- Mention keywords in your video
- Upload engaging content
- Add tags
- Check analytics and optimize video after checking search queries.
Note- Avoid keyword stuffing to make your point. A natural flow of words is the best way to make your content connect with the audience.
3. Understand your audience’s interests
Whatever you upload, just make sure that people are interested to see it and see what your audience wants. You need to know your audience. Whether you’re writing a blog post or creating a video, research the type of content they are looking for.
If you have just started and are looking forward to the best youtube video promotion, once take a look at the famous content creators to check which of their videos get the most views and engagement.
Don’t forget to use Youtube Analytics to understand your audience. Analytics will help you make content based on the location, demographics, audience engagement, etc. Prepare your videos accordingly to make your videos trending.
4. Get involved with the YouTube community.
Involving with the Youtube community is essential for the best youtube video promotion. Although many might not consider Youtube a social platform, it represents a platform where users interact through comments and likes.
Interacting with your viewers is effective and important to promote your YouTube channel. “Liking” comments take a few seconds, replying to the comments of your subscribers can give a good impact. This will undoubtedly send a message to your audience that you are keeping track of their responses and also help you develop content as per their taste.
5. Create eye-catching thumbnails
Thumbnails are equally crucial as headlines, they are effective in grabbing the attention of the viewers as they give a short description of the content in the video. Mostly the YouTube viewers are tricked by the creators through images on the thumbnails. Make your thumbnails that look appealing and professional. YouTube allows you for a video thumbnail, but that may not be the only option. Make use of custom thumbnails to add more value.
6. Cross-link and promote YouTube videos
There are various ways to promote your youtube channel. If you had previously made video content that touched a similar subject, you should add them in the description section as CTA. Social media platforms and cross-link promotions are very effective in promoting your youtube channel. People are always looking out for new gossip every day. Through emails, people would constantly get to know what’s trending and what will be upcoming. It’s just like the trailer before the release of a movie.
7. Target audiences on Google search
This is one of the best youtube video SEO techniques. Searching for the target audience on the web will help you know better about their taste and preferences.
Hence, it would be best for you should promote your YouTube channel through target audiences on Google search. The best way to get them done is to make videos on the current buzzwords. Product reviews, “How to”, and long-format videos (10 minutes+) can help your videos rank on Google search.
8. Run contests to expand your reach
Running contests or announcing a giveaway is one of the effective ways of youtube video promotion. As people love giveaways, you can encourage people to subscribe to your channel by hosting a YouTube contest or giveaway. Ensure you tend to YouTubes guidelines when running a giveaway. Try sending gifts that meet your brand values. Regular giveaways might attract unwanted attention and negative growth. Try giveaways when you see that your subscribers have become stagnant or want better engagement on your videos.
9. Create a subscribe-worthy series
There are various genres that you can explore. It is important to create a subscription-worthy series to survive on the platform. Create a series of videos of a particular genre. For instance, a Youtube channel, fit tuber uploads videos related to fitness and a healthy diet. This will help grow your watch time and increase engagements, making people return to watch more content.
10. Embed YouTube content on your site
This is one of the effective ways of attracting viewers to your channel. Embed youtube content on your site. Upload a video on your site about what you actually are. What is the content you upload? Using embedded code on your blog or result pages will help better Youtube video SEO as it will grab more views.
11. Organize your content into playlists
Organize your videos into playlists. For example, you will find various videos being uploaded every week in a food genre. They upload multiple types of foods. They also upload the unique dishes of a particular state. And also, they upload unique dishes on festive to be viewed and be tried by people across the globe.
12. Add CTAs for engagement.
Requesting your viewers to like, share, and subscribe is known as a call to action (CTA). Various people do it in multiple ways. Some will directly ask their viewers to share and subscribe, while some ask through descriptions. And few others make a short clip at the end of the video. It is the best way to promote youtube videos and increase followers and likes.
13. Try out YouTube Live and YouTube Shorts
Going live on youtube is another effective way of interacting with your subscribers or fans. Try out youtube live to interact and entertain your viewers. As people love interacting with creators. You can chat with them and create a good bond that will help you promote your channel.
Some of the examples that you can demonstrate to your audience are-
- Q and A Sessions
- Live Tutorials
- Product Demonstration.
Similarly, you can also try out YouTube shorts, which are short videos (58 seconds or less) and are short in the vertical format. They are mobile-friendly videos and usually would not be visible to desktop users. Shorts will help your channel reach out to a larger audience and help channel growth with results visible in the first month itself. Also, with YouTube prioritizing Shorts, this is the best time to jump into the ocean of opportunities.
The best ways to keep your shorts trending are-
- Keep them short and to the point.
- Remember to shoot in the vertical format.
- Great audio will always be helpful.
- Talk about multiple topics to find which content your audience likes the most.
- Ensure to use #shorts for the title and description end.
14. Collaborate with brands and creators
Collaborate with famous brands. Display the ads as it is the easiest way to increase your followers. This will help gain more followers and run a successful video streaming channel. Create a video related to endorsing the brand. The brand will also share your video for its advantage, thus indirectly promoting your youtube channel.
Collaboration with artists from the same genre will undoubtedly help both parties to improve their Youtube channels. Try not to get too promotional during collab to make things feel authentic.
15. Run paid YouTube ads.
Running paid youtube ads can increase the chance of your youtube channel’s visibility. Paid YouTube ads always have the option to get more visibility. It will also help in better Youtube video Seo in the long run. There are a variety of ad formats available on youtube to choose from:
- Display ads
- Overlay ads
- Skippable and Non-Skippable video ads
- Bumper ads
- Sponsored ads
16. Highlight your YouTube content on social channels
There are various advantages of highlighting your youtube content on social media channels as people are more engaged in social media. You should regularly promote your YouTube channel on your social media platforms to encourage your followers to become subscribers.
Post it on Facebook, Twitter, Instagram, and LinkedIn profiles as soon as a video goes live. You can also create snippets or previews for each social platform that also link to your latest production.
These are some of the best ways to promote youtube videos. Following these factors will help you increase subscribers and videos and offer massive visibility to your brand.
It’s important to note that your YouTube growth will not happen overnight. It’s a continuous grind and keeping up with the latest trends and what your subscribers want to view— we at GBIM Technologies Pvt. Ltd can help your YouTube channel grow to the next level. Feel free to reach out to us on +91 9167725966 or email us at firstname.lastname@example.org for the best advice.