Remember the last time you had a pleasant experience using your favourite app or a website. How you felt that the entire interaction was a breeze and you end up spending a lot of time there or maybe quickly finished your work and exited it in a jiffy? Was that a wonderful user experience for you? Then you just experienced the work of an expert UX design.
UX stands for User Experience. There’s an entire branch of science which is dedicated to designing a seamless and effortless user experience for customers. In other words, UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing. An important point to note is that a UX designer need not work for only websites and online experiences. UX designers work for almost any product and service which needs a direct end customer facing interaction.
GBIM offers this service for your websites, applications, webapps and other Human Computer Interactions (HCI). Our team of dedicated UX designers come with rich industry experience and notable accomplishments in their kitty. We can help you revamp your existing digital assets or help you craft new ones from the ground up.
Why Prefer GBIM As Your Buddy
Experience that matters
Digital service providers since 2005
All digital expertise under one roof.
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More than 100 result-driven success stories
General Questions by Clients
Want to explore more about us? For you, we have incorporated common questions that might have arisen in your mind at times. Find answers to your questions right now & straight here!
Evaluating the effectiveness and ROI of a UX design using quantitative measures is difficult. This is because the field is subjective. UX deals with users’ emotions, and you can’t put a number on it the way you can with page views, loading speed or conversion.
However, a fair estimate can be inferred from quantitative parameters like revenue levels, page views, task completion rates and error rates while fulfilling certain tasks. Certain qualitative measures that can help understand the effectiveness of UX are the Ease of Use survey, Chances of Suggesting your website/ app to some one else and overall customer satisfaction survey. These KPI’s need to be integrated in your app/website to keep a tab on the response to the UX of your website.
It is said that design isn’t only about beauty it is also about relevance and meaningful results. Engaging with a UX design agency ensures that your website/app/product/service has an edge over your competitors. UX design brings the following benefits to your business. Firstly, they bring a sharp focus to your business goal. UX Designers analyse the end-to-end journey of your customers and develop concepts that help achieve your business goals. Design methods, such as design thinking, can lead to improving your business metrics. Secondly, UX designers bring a sharp customer focus. UX Designers talk with real customers. So those who involve UXers see what happens behind the scenes and can adjust their businesses accordingly. Lastly, UX designers can save a lot of cost by testing. UX Designers can quickly build a prototype that will simulate the real thing and bring it to your customers before you even start developing the actual product. Insights from user testing can help you prioritize features and target the direction you are developing your product.
The UX design process at GBIM has 6 key steps.
What to expect from an UX agency
Why is a professionally designed UX important?
The UX of your product/service is an extension of your brand promise. A customer forms an impression about your business by the experience he has while interacting with your website/app. A professionally designed UX is the key to create a positive impression and to keep attracting your clients back.
How much does it cost to get UX designed for a website?
The estimated budget for UX design depends on many factors including the research involved and the scale of the information architecture being worked upon. GBIM UX design team helps you gain the maximum ROI out of your design investments by using efficient workflows, rapid testing and many other steps.
What's the difference between UI and UX?
UX design is the process of researching, developing, and improving all aspects of user interaction with a company’s product. The UI is the visual appearance of a product. It is the UI designers who decide how to visually design the product for effective user experience. A good UI design helps attract users and ensures a pleasant product experience. It is important to note that UI is a part of UX.