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Voice Search optimization: The emerging trend in Digital Marketing

by | Apr 9, 2019 | SEO

Google claims that by 2020, 50% of searches will be carried out by voice search. Are you ready to make your SEO compatible with this change? Your principal objective as a website and business owner is getting rank in the search and enhance the purchase of your products or services by potentially interested customers. If consumers use voice search to gather information more and more, it is reasonable to optimize your website. You can stay ahead of the competition and have the first mover advantage through the implementation of the latest digital marketing strategies.

What is the voice search? Voice search users are able to make a request via a search engine or a digital aid using their voice via a system or usually a phone or a home appliance. With the introduction of’ intelligent speaker’ devices such as Amazon’s Echo, Google Home and Apple’s new HomePod, voice search growth statistics exploded. These devices have proven to be extremely popular, meaning voice search isn’t just a nice toy you’re using a few times when you get a new phone and then forget it. Voice search has entered our homes and trends suggest that it is staying here.

How many people are looking for a voice search? How does it work? What do you think? Voice search uses speech recognition to understand a query a user makes and tries to find a match online to respond to the query. Usually, a user is directed to a web page with mobile phones. With intelligent speakers, the speaker is more likely to read the information that answers the request best.

Who are the players of industries? Tech’s own brilliant digital helpers have been developed that are named by specific names. The developers of Google have Google Home for its users. You can receive answers by asking a speaker on your desk. The gem from Apple is Homepod and is where the famous Siri responds. Amazon’s got the Echo Amazon. The voice and platform of Alexa to answer you are at home. The voice assistant of Microsoft is Cortana. An excellent technique for receiving answers.

Surprisingly, Google plays Amazon catch. When Google decided to increase its overall dominance in the search engine, it didn’t stick with any hits. Just as anything the media giant includes in its plan, in the last decade Google was determined to remain its leader.

Over the last decade, Google’s team has taken several bold steps towards this impressive and superior target and one measure they have chosen is natural language and voice search technology for exciting achievements. In this mix, too, Google is optimizing voice search. It alters the way Google processes search queries, the way searchers seek information, and their behavior in search engines. Pure convenience is only one thing Google voice search has to provide.

When people search by voice, they use very different terms for their search. That means the keywords of the old style will not cut it. Optimization of voice search is a special method for optimisation of a website for the new voice command trend. The basic differences between voice search and text search are:

You are more than likely to type unclear queries if you type in key phrases or keywords. For instance, your text query will usually be short if you are looking for new cameras. However, if you search by voice, your search request would take longer. You can type “New Cameras in 2019”. You will probably ask in terms: “Which are the latest digital cameras in 2019?” Do you notice the length difference? Keep this in mind when planning the next voice SEO campaign. Voice search is 76.1% more than text searches.

There are many questions compared to statements. There are many more questions. Most people are searching for short questions of 3-5 words. More natural questions are often asked with digital assistants. You will probably target a very niche segment of your market after optimizing for longer phrases. The intention, however, is unbelievable. This is because their queries are relevant to your content, they have reached your site.

Local impact is three times more likely to be used for local purposes than searching for text and to be location specific. Location signals develop crucial aspects of optimization that must be taken into account by every company.

How can you optimize your voice search website?

Reading Google’s Voice Search Rater guidelines clearly demonstrates that they want very brief and up-to-date voice search results. In the voice search, content which is easy to read and understand works better. Basic SEO foundations are included in:

  • Domain Authority ‘
  • Current Rankings
  • Speed

Let us examine what you have to do to make sure your website is optimized.

Google Home is not as likely to recite verbally a list of all available options, for instance, “Chinese Food Order.” It can take you to your address in a nearest Chinese restaurant.

SEO has always had keywords for research and optimisation. But voice SEOs are not always the same as keywords. In order to understand why, think of how you could ask Google a question if you typed. To know the shop’s opening times, type “opening times [store name].”  “What is the [Store name] opening times?” is your key phrase for your voice query.

One of the main components of optimizing voice search is long-tail keywords similar to smart device questions. These instruments promote a more conversational tone. The Google Search Assistant may be asked how it is, or what it is. Users are motivated to contact the technology as if it is an individual. This means that keywords are often put into question.

Language keywords similar to questions asked by smart devices are a key component of voice searching optimisation. These devices promote a more talkative tone. Google Search Assistants can be asked how they are or what their favourite song is. Users are encouraged to contact the technology as if it was an individual. This means that keywords are often put into question.

How can this be applied to your particular website? First of all, you should consider the search terms that can be answered on your website. See the keywords that searchers brought to your website in the past. Then these keywords can be converted into questions. The example can be the term ‘best Neopolitan pizza’ becomes ‘What’s the Neopolitan pizza?’

This FAQ page allows you to provide additional, long-distance keywords on your content. Ask, for example, if you are a photography expert, often you might be wondering, “how can I set up a tripod?” You can do so with the questions that I frequently have about my business, products or services? “What’s the golden hour for the photographer?” Such questions have probably been answered by you a thousand times before with your expertise, although this frequently heard question is extremely useful in this case. Why does this happen?

Simple: These questions with which you are too familiar can lead to identifying additional long-distance keywords in your area of interest, which your website can then respond to and optimize. Questions that are often asked provide valuable content. As someone could ask you, send your questions to the first person. Then provide the brief, informative replies. It is also important to optimize for conversational keywords. The example can be: ‘Hotels near Anguna Beach’

For example:

When it is termed as a question (using a voice command) it becomes:

“Which hotels are closest to the beach in Anguna beach?”

“Where can I find hotels that are close to the beach in Cancun?”

The addition of “I” and phrases like “that are” make the difference between a standard keyword and one that is genuinely conversational.

What are the results of the Voice Query?

Remember, when I discussed how an intelligent speaker or questioner reads some queries? These answers tend to be provided in the response box of Google, which is shown at the top of the results page of the search results. Sometimes this is called a “featured snippets” or “zero position.” The optimization of your content is most likely to appear in the Answer Box, so you benefit immediately when it comes to optimizing voice search. For the following searches the Answer Box tends to work well:

  • How to guide
  • Health (Specific Symptoms of Diseases)
  • Calculations and conversions Processes
  • FAQ Questions

Your materials are more likely to be displayed in the Answer box, provided: it is organically well positioned. Without a strong SEO and ranking, it won’t be at the top of the SERP. In short, paragraphs are easily digested. Includes questions on how or answers on the same. It is optimized to question keywords for long-term use. It includes lists that Google can understand easily. The key to the reply box is to ask yourself, have I answered the question best?

Optimize your local listing for local search updates and develop your Google My Business Many voice search queries are intended to inform users about places to visit. This could be a specific question such as “Pizza Plaza in Rome,” or a suggestion query such as, “what are Rome’s best pizza places?” The best keyword to optimize in this scenario is “pizza spaces in Rome.” However, if a person provides something general, such as “pizza spaces near me” Google will immediately trace the location of the user and make suggestions for the places close by.

The words “near me” are a universal keyword that you must remember. Whenever two words occur, the voice search algorithms of Google go to Google Business Lists. This is where the name of your brand must be listed. Ensure that for each user you find your business you set your profile with your name, email or address and phone number. You help to rank your site within Google in the local search world by making this information available.

Mobile Voice Search Optimization

We already know that more than half of searches are from mobile devices, and Google has found that 20% of mobile searches are voice-related. These numbers will likely increase, so a solid mobile improvement is essential if your overall strategy is to incorporate voice search. There are a few basics you need to make sure you get the right mobile optimisation. It is important to crawl all resources on your site. Checks are important in the best search ranking.

Concentrating on local content.

Local queries are 3 times higher than standard desktops on mobile devices. Title tags and meta descriptions should be hyper-local. Make sure that your website has a responsive, mobile design

Create a Voice Search Action Plan

This explodes and you have to be prepared to take it on board. Voice search devices on a number of platforms are now reasonably priced and available. It is only a question of time until it is as common in households worldwide as microwaves. Ultimately, this will change greatly in search linguistics. As a local business owner, your current and future content must be adapted to a more modern approach to voice search. This isn’t going to be difficult if you have good rankings already.

Here are a few steps to implement a strategic search plan for voice. Evaluate your website’s keywords and transform them into questions. These questions are then the basis for keywords pertinent to voice search. Start with a thorough assessment of and content of your existing website. Produce new content, in particular, a FAQ page to help you capture keywords in a naturally occurring way.

While White Hat SEO best practices will always be available, any location that genuinely wishes to embrace the future will have to be adapted to do so. Voice search for all local companies will undeniably be the most logical SEO transition.

Key Takeaways

Voice search is a growing and unpredictable trend. To be prepared means to keep all relevant information up to date. It means combining old content and verifying its quality for voice searches and creating an advanced voice search structure to optimize future content. It’s fast and convenient, and that’s the aim of society: technology to reduce the amount of time it takes to complete tasks. Find out, use it, and watch your company explode.

I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
Nirlep Patel

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