Since the acquisition of WhatsApp by Facebook, the social media giant, it has been one of the fastest-growing communication applications in the world. With a billion active users across the world, it has proven to be the best mode of communicating with the consumers.
According to a survey, WhatsApp is profoundly being used to share billions of photos and millions of videos every day. This app has well been used to spread information and has hence, gradually replaced text messages.
With the rise in the businesses and numbers of entrepreneurs, WhatsApp has proved its mettle in promoting a business, its products, and related services. It has rapidly become a handy app for billions of consumers. Being a fast, convenient, and easy way of communication, WhatsApp has helped connect people through its features- one-to-one chat, group chat, one-to-one video call, and group video call. In addition to its security assurance, the businesses are seeing it as an opportunity to make the maximum use of it.
Realizing the rapid increase in demand, the company has rolled out its WhatsApp for business app. It has streamlined the way of communication as businesses are communicating their clients in the same way as they would want to be done. The progressive business world is seen enthusiastic about this platform and is exploring it in the best way possible. The app indeed has the potential to take any business to all new height by promoting one-to-one communication, or private engagement or B2C conversations.
WhatsApp for Business- How to Reap the Best out of it?
- WhatsApp for Internal Communication
Unlike the other types of messenger used by businesses, WhatsApp needs no training to be operated. As everyone is using it daily and frequently hence the probabilities of missing out, any of the urgent messages is least. Apart from this, it has replaced email communication (not about file sharing and official formalities) because of its fun-to-use and fast approach.
According to one of the business owners, the availability of WhatsApp for Web has been a cherry on the top of the cake as the employees need to check their phone every then and now. Any notification would be popping on the screen.
- WhatsApp for Engaging Consumer
It is entirely a business hack and a tricky business’s sales tip. Just think of a situation where a prospective customer needs to buy an item urgently and has asked to send an image of the product. Sending the image via mail would be a lengthy and tiring one. Instead, hundreds of images of the items can be shared on WhatsApp in just a click. The business is locked as soon as the buyer confirms the products.
This process is a bit informal but fruitful. Several businesses are seen sending a quotation, asking for feedback, or communicating with the existing or prospective clients through this platform only.
In addition to this, the businesses are seen announcing offers, promotional messages, and wishes to their clients in a jiffy.
- WhatsApp for Immaculate Customer Service
Helpdesk numbers or customer care numbers are found busy most of the time. With an active lifestyle, hardly there is time with anyone to stay back and wait for 15-20 mins to be heard on the other side.
According to one of the reputed business gurus, people are using business WhatsApp numbers to communicate with the companies. They are finding it convenient to express their views regarding the products and services. Understanding the need of the people, the businesses are also setting up WhatsApp API to make communication with the customer service cell simply easy.
However, there comes the flip side of it, as well. A single person can’t handle all the communication through WhatsApp.
- WhatsApp for Business Promotion
Unlike the late 90s or early 21st century, WhatsApp has been the new SMS. It has proved to be a strong marketing tool like newspaper ads and pamphlets. Proved its mettle for one-to-one direct communication for the consumers, it has helped to remain in contact with the valued consumers effectively and efficiently. Tech giants like Netflix and BookMyShow are using this app for superior brand connection. In addition to this, other brands like Colgate and Hellman’s have rolled out campaigns using the WhatsApp business.
What is necessary for the next generation businesses, along with the existing ones, is that the available resources or the platform should be used not only effectively but also innovatively.
- WhatsApp for Business Process
With the rapid transformation, it is necessary to think of doing things differently each time. The businesses are shading their conventional ways of doing business and are implementing several things in various ways.
For example, some companies are using WhatsApp as a booking platform for daily requirements. In addition to this, some restaurants communicate with the consumer regarding their preferences after receiving the order.
Apart from this, there are other sectors as well that are relying on the potential of WhatsApp. Even the healthcare sector is using this app to treat its patients the ground of some common medical queries. Medical stores and pharmaceutical centers are accepting the image of the prescription to pack the recommended medicines.
WhatsApp is a powerful tool for communication. When it comes to business, its features have made it popular amongst businessmen. In fact, it has been the instant engagement channel between the consumers and producers or sellers. Its extensive reach and flawless communication ability have helped businesses to serve global consumers.