“If you are not on social media, you are probably not alive”
This phrase sounds funny but holds great significance in today’s tech savvy world. Social media has become one of the highly interactive platform through which one can share, co-create, discuss and modify user-generated content. Over the years social media has grown to become one of the best ways for companies to market their brand and connect to their fans online.
There are lot of brands which are actively getting involved and promoting their brands with the help of social media. Today, one of the factors determining brand worth of your company is your presence and popularity on social media.
In 2013, Samsung, Walt Disney, Nike, Coca Cola have emerged as top 10 brands on social media. These brands have found huge success leveraging social media to promote campaigns for new products as well as expand their brand name with exposure in the social media world.
According to Starcount, which mined data from Facebook , Twitter, and other sites to create the ranking, Samsung has topped the list of global brands on social media in 2013. Samsung garnered 16 million new followers across multiple platforms in the past year, while Walt Disney achieved great success on social media and claimed spot no. 2.
What Sets these Brands apart
If we analyze closely the SMO strategy of these top brands you will see a pattern. A pattern which most successful brands seems to follow.
All top ranking brands shared genuine, engaging and true content with their followers. And this, they did in a consistent and structured way. They came up with campaigns that had a wider mass appeal and connected with people in a huge way. That is how their campaigns, ads and thus their brand name went viral among the masses.
For example:- Samsung last year spearheaded innovative social media campaigns last year with its #galaxyvine & #togetherwerise campaign. Nike extended it’s “just do it” tagline into the social sphere & centered its campaigns around it. Coca Cola followed this to the ‘T’ with its “ A Bottle of Happiness” campaigns…
The brands aimed at establishing long term and trustworthy relations with their followers and not just short term gimmicky publicity. Through their campaigns they created a real personal connect with the masses thus making their social media status top the charts.
Lessons to Learn From These Brands SMO Strategy
Social Media has added a new dimension as to how brands market their goods. A recent study shows, if brands are not active on Social Media, they don’t tend to show up on Google Searches. Thus reducing most of their chances to strengthen their brand image. Hence, to evolve as a top brand and to be consistent in this competitive market it is essential for the marketers to connect through social media and create a brand value.
Samsung, Nike, Walt Disney use social media sites like Instagram, Twitter, Facebook, You Tube to build an authentic and personal relationship with their fans. They initiate different, interactive campaign where fans can share their own experiences about the campaign through social media which helps to garner their feedback. Hash tag campaigns, Live twitter Q&A; Fan galleries are some of the unique tactics employed by these companies to engage with their audience. These companies actively share their content and update their customers about the upcoming events.
From this top brands one thing that we can surely learn is sharing reliable and genuine information with your followers is of utmost importance. Viral tactics in the form of unique and interactive campaigns or fun contests go a long way in SMO, as they engage the masses and connect with them in a huge way. Also, it’s very imperative to keep a track of the audience pulse; what excites them the most & which mediums they are currently engaging the most with.
With Social Media gaining immense importance, it is necessary to make it an integral part of the overall marketing strategy and enhance your brand value.
GBIM is a name that is trusted immensely as far as marketing brand marking on Social Media is concerned. We have built this trust with years of hard work and research so as to come up with engaging and interesting ideas on your social media platform.
Think SMO, Think GBIM