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Three major impacts on SEO in 2021 – SEO for video content, FAQs and voice search.

One of the essential elements of any internet company is search engine optimization or SEO. Success depends on achieving the highest possible ranking, which requires paying close attention to algorithm updates and adjusting content and keywords. When Google makes a change, or when consumer behaviour changes online, SEO changes as well. We have a lot of experience optimizing websites for SEO on behalf of our customers in various sectors, so we have a good understanding of how it evolves.

Many companies who want to improve their online presence and generate more focused visitors to their websites may benefit from SEO. Regrettably, the SEO business is not renowned for its openness. For companies unsure of what they will receive in exchange for their investment, this may be not very clear.

Because of the increased demand, companies are seeking to utilize more video material. It’s a beautiful idea to include videos in your plan, but it shouldn’t be done just for the sake of having videos. Video content alone is not enough to boost a company’s SEO significantly. Instead, it must be relevant to your sector and page to get a good rating. It must, however, be relevant to your target audience, particularly something that will interest or educate them.

SEO for Video Content

The addition of video content is by far the most critical change to client strategy for 2021. While video content is not technically new, it has experienced massive growth in the past decade, and it does not seem to be slowing down anytime soon. Look at YouTube’s meteoric rise or more modern short-form video applications like Instagram Reels or TikTok. Furthermore, although they are more popular with younger audiences than with older audiences, they may communicate a lot of information quickly. Videos are compelling storytellers, and the efficacy and popularity of YouTube video material cannot be disputed, with one billion hours of video content viewed every day.

Video material also has the considerable advantage of being simple to watch on mobile devices. As more people use tablets and smartphones to consume media, buy, and research goods, the value of content that can grab the attention of mobile viewers is becoming more critical. According to a study, the typical social media user is much more likely to react favourably to a short video discussing a product than they are to read a paragraph of information, with 40% of users responding better to visual material than a word. As a result, more consumers are interested in seeing material from the businesses they support.

FAQs

As more customers turn to the internet for answers, Frequently Asked Questions sites, or FAQs, have started to play a more significant role. As previously said, not only is internet shopping on the rise, but consumers are also seeking to study goods and services to learn as much as possible before making a purchase. 

FAQs are also an excellent method to build trust between a business and its customers by demonstrating that a brand is both helpful and informed. As the year 2021 progresses, more customers will seek FAQs to assist them in better understanding their purchases.

This implies that optimizing these pages is critical, especially because Google rewards websites that provide visitors with information that helps them make informed decisions. These pages should be put up to answer the questions about your company that are most often asked or searched for, with keywords to match.

Voice Search

Voice recognition technologies and voice searches are the newest SEO trends. Since 2017, the number of individuals who own a smart speaker has quickly risen, with approximately one in every four American adults owning one by early 2020. Voice search gadgets like Amazon’s Alexa and Google’s Nest have grown commonplace in homes, but they are also available elsewhere.

From mobile phones with speech recognition technology to desktop PCs, it has become widely accessible. Voice search is more convenient and accessible than typing, according to a PwC study, with 71 per cent of respondents preferring it to type. For many people, smart speakers have become an integral part of their daily lives. They are also being used increasingly to study goods and buy online, thanks to the current e-commerce boom.

Voice search has two distinct features.

Let us start getting ready for voice search by looking at how people are now utilizing it.

Voice inquiries are lengthier and include colloquial terms.

We utilize short words to locate information on computers since it saves us physical work.

The searches on mobile are more like a chat with a virtual assistant.

Voice search engines are powered by artificial intelligence, which becomes smarter with each conversation.

According to the 2016 Internet Trends Report, 22% of consumers use voice search to locate local information. People use mobile phones on the move, so it makes sense.

Google revealed that “near me” searches had increased by more than 130 per cent year over year. The search term “things to do near me” is often used.

It’s a phenomenon fueled by mobile phones. These “near me” searches are made quicker and simpler for the user using voice search.

Users Are Looking For Quick Results.

The most common usage of voice inquiries is for personal help. Mainly teenagers and adults make calls and seek directions using voice search. Users are unlikely to visit your website even if they are looking for general or local information.

When searching for local business services, they have a specific goal in mind. Let us say a consumer request a haircut. He uses his voice to look for salons. Google provides a list of nearby salons, together with their addresses, distance from the user’s location, hours of operation, and customer reviews.

The fact that voice searches do not function in short terms is a significant drawback. How many words do you think you would type into a typical text search? No more than three, most certainly. As a result, we created keywords that were short and choppy to represent this. Voice searches, on the other hand, do not function in the same manner. Many users phrase their queries as inquiries, utilizing natural language, resulting in lengthier searches, with the majority exceeding seven words.

Following these SEO trends is crucial, and it may be the difference between being noticed online and not. As these patterns emerge, it is worth considering what changes to SEO will occur next and how content ranks, how consumers search for goods and services, and what drives the most organic traffic.

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Nirlep & Dharmesh

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