The highly volatile market and fierce competition prevailing in almost all sectors have aroused a need to be distinct, creative and communicate effectively.
Today, Business organizations are aware of what is the importance of digital marketing and how an efficient SEO strategy in 2020 can give your brand the desired growth and reach.
What Is Your SEO Plan In 2020
SEO strategy plan has worked like wonder for several national and multinational brands. An optimum SEO strategy helps you to achieve your business and marketing goals in the least possible time.
The emerged brands are using the right combination of conventional marketing strategy and SEO techniques to reach the target audience effectively and communicate efficiently with them.
It is important to note that SEO is not just creating content with keywords and linking them. It involves careful planning, knowledge of latest trend, market research and a deep understanding of consumer behaviour too.
What Is SEO Strategy?
SEO stands for Search Engine Optimization, the name itself communicates what an SEO strategy involves. SEO Strategy is devised to optimize your website ranking on several search engines. The main aim of an SEO Strategy is to get organic traffic and provide valuable information to its visitor.
An ideal SEO Strategy Plan includes keywords that are trending, widely used, and answers the questions of the visitors optimally. SEO Strategy involves creating meaningful content serving the needs of visitors.
What Are The Types Of SEO?
The main three types of SEO include:
This SEO strategy involves publishing the content on the official website. It also involves optimizing website content with the help of keywords. The main objective of this strategy is to give reliable information to the visitors and boost the website ranking too.
This SEO technique is getting immense popularity today. It is one of the greatest SEO Trends in 2020. It involves link-building and backlink generation. The publisher carries the links and redirects visitors to your website.
This technique is widely popular for boosting the website ranking on search engines. Off-page SEO Strategy also includes articles and blogs.
This is related to how to make your website technically SEO friendly to support the SEO Strategy. It involves ensuring the website’s technically set up and facilitate SEO Strategy.
The SEO Process
It is essential to understand the entire process of SEO strategy to devise an optimum strategy for your business.
1] Make A List Of The Topics:
One of the most important steps is to make a list of all the topics that are related to your business and shortlist the keywords that are widely searched on the web. Keywords play a prominent role in SEO.
They can get you the desired attention of the visitor and direct them to your website. It is essential to target keywords that can fetch you high ranking on search engines, especially Google.
2] Make A List Of Long Keywords:
After you are done with short keywords, the next step is to find long keywords that are trending on search engines and that can elaborate your topic in detail.
This helps to attract visitors seeking information on the topic related to your business. The subtopics should be carefully planned as per the modern search trends.
3] Build Pages:
Building different pages on each topic will help you to get higher search engine rankings. However, one should make sure the unique content on each page applies to the business and provides valuable information to the visitors too.
One of the greats SEO Trends in 2020 is blogging. Blogs are in trend. Visitors today prefer blogs and articles for the desired detailed information.
The blogs should have unique and rich content and have necessary backlinks and keywords. Planning a blog per week can give your business desired exposure.
5] Link Building Strategies:
One should devise an optimum Link Building plan as a part of SEO tactics. It involves building strong do-follow backlinks. A right combination of social networking sites, guest blogging, and content building can help to increase your search engine rankings. Publish content based on the current trending topics.
6] Compress Large Files:
It is a fact the bigger the size of the images on your website, the more time it will take to render them on your website. It has a drastic effect on page speed. Page speed is one of the most vital elements are to be considered while planning an SEO Strategy.
Search engines consider page speed while deciding on where to place your content in its SERP. Therefore, Page Speed SEO requires considerable attention while devising SEO Plan.
7] Current SEO News And Updates:
One should follow the suit and keep updating oneself with the latest happening related to the SEO strategy. SEO is an ever-evolving industry. Every day there are new introductions and changes in SEO practices.
It is important to stay updated and adopt the latest SEO tactics to chart out an efficient and crisp SEO strategy. An SEO Strategy should be aimed oriented and focus on the quality of content that it offers.
It should include the right mix of several SEO services and It should speak volumes, achieve the desired objectives of the business, and enhance brand equity.
Tips to Measure SEO Strategy:
It is important to measure your SEO Strategy to have practical knowledge of your SEO plan working towards achieving the marketing communication and business objectives. Is your strategy doing justice to your business? Is it providing you with the desired outcome? What is its impact on your business?
It is important to get a reasonable and logical answer to these questions to ensure that you are on the right track and your SEO plan works well.
Following are the steps that can help you measure the effectiveness of your SEO Strategy:
One should note the engagement insights such as how many visitors landed on your website with social media content, paid ads and other sources. This will give you a clear idea about the impact of your social media strategy and tools that have a higher conversion ratio.
The engagement tools help you by providing vital information about what are the most engaging platforms and how they should maximize your exposure.
A data which explains about the time a visitor spends on your website can give you a clear idea about the content on your website is interesting or not and providing good information to the visitor or not.
This will help you to further understand your visitor and gauge the exact reason that hooks the visitor on your website. It can help you to evaluate and measure the impact of your SEO strategy plan.
This weighed again the number of unique visits on your website to the conversion rate. This data helps to know what is the exact conversion rate this can be measured with the data of sign-ups, login, purchase made, survey forms filled and much more.
Conversion is important and helps to know the success of your SEO plan. An efficient SEO plan should generate interest in the brand and trigger the audience to make a purchase decision. The more the conversion rate, the more is the ROI through digital marketing efforts.
Using strategic keywords in your content will give your website a good keyword ranking on search engines. THE SERP positions are get affected based on the keyword ranking. It is important to have the right balance of long and short keywords. Keyword alignment is crucial. One should avoid stuffing too many keywords on any page of the website.
This determines the speed at which the visitor bounce back your webpage. This data helps you to measure the outcome of your content on your website and the loopholes in your content SEO strategy.
The more the bounce rate, the lesser the impact of your SEO plan. If the bounce rate is high, try editing your landing page and enriching the content. A lower bounce rate is a sign of good content and an efficient SEO strategy.
Good Exit Rate:
This gives you a clear idea about the influence of your website and users engagement.
The quality of backlinks has a good influence on the root domain of your website. The backlinks should be carefully planned and placed.
It is vital to give attention to the links you receive from websites and ensure to consider only links from various websites and not the same website. This will help to measure the success of your SEO plan.
Hiring a professional SEO agency can help you plan an effective in vogue and efficient SEO strategy that meets all your communication and business objectives.