t’s about time that the world welcomes another new year, with new resolutions, new hopes and new challenges. For your personal life, you may check horoscope online about how fruitful the coming year is going to be and what all is it set to bring.
But, interestingly, to know the same in the context of your business, you need to look for trends, strategies and updates churning into the online world. For example, there is no magic trick to figure out if your website would make it to the top of the search results on the leading search engine.
However, there is, of course, a magic strategy to ensure that it happens. Search engine optimization algorithm updates and other frequent SEO trend updates are the keys to draw a stable and positive future for your business in the highly challenging scenario of the web.
As the above paragraph hints, search engine optimization predictions are never shot like an arrow in the dark. They are based on a deep understanding of ongoing trends, in-depth consideration of updates and algorithms put together by search engines and dynamic behaviour patterns of online users.
If you are wondering how to go ahead with improving your search engine rankings the upcoming year, here are a few strategically predicted inputs:
Focus on the three Cs- Content, Consistency, and Clarity!
Search engine result page rankings aren’t the result of overnight magic trick. It is derived from continuous efforts towards visionary planning and its successful execution. Upgrading the existing strategies as per the updates in the world of Internet marketing is another significant part of the process.
Experts recommend that search engine optimization experts should focus on three Cs elaborated as creating quality content, consistently with clarity of goals. Always keep that in mind that sustainable high rankings in SERPs are the result of farsighted planning and its successful implementation.
Create content to create excellent user experience:
Content is the core of every web marketing strategy. The major search engine giants are aiming at generating great user-experience. This calls for the creation of high quality and engaging content, which delivers value, information and satisfaction to the end-user.
The whole focus of search engines remains upon building such an online search atmosphere, where user journey is quite smooth and the visitors find surfing through the content worth their while. Stuffing random keywords through mediocre quality content is the no-longer synonym of content strategy.
What the visitor is reading through should make sense. The modern Internet user is aware of what he/she is looking for. Hence, their turnaround time on your website would be decided on the basis of how engaging, informative and valuable content you have to offer.
For example, Relevant e-books, interactive pages, where users can mention their thoughts, engaging videos, graphic enriched content, guides, case studies and relevant information as per the ongoing trend are some of the brilliant content creation examples.
The keywords will sure lay a roadmap for the visitor to head towards your website. But, what will make them stay and come back all over again, is the remarkable user experience, which only engaging and informative content can offer.
Pro tip: If you are wondering how to beat the rigorous and ruthlessly competitive content trends (where the majority of top-notch SEO agencies and expert consultants are focusing upon creating content around the trending optics), the answer is-create consistent niche content. Having quality content created on consistent intervals for a given niche ensures sustainability and long term impact. Conducting research & mapping of the trends:
Conducting research & mapping of the trends:
To predict what 2019 holds for the world of Internet and SEO, you need to spend time in conducting research. Baseless assumption and predictions will not lead your website to top rankings.
You have to work hard for that, which includes mapping the trends, estimating the potential of your ongoing SEO practices and highlighting the scope of improvement.
Conducting fact-based research and analyzing your existing SEO activities, content plans and social media strategies with respect to the traction they got you, is a great approach to assess where you stand. Once you know your current position, scaling becomes for realistic and result oriented.
Pledge to turn 2019 into Good Year for Search Engine Results
Creating excellent search engine results is an ongoing process. It doesn’t happen overnight. The content creators, SEO experts and search engine marketing professionals will have to come together and pledge to create quality content
(video/images/text/blog/guides/PDFs/e-books etc).
The whole idea should be to enrich the Internet with useful information. This would be new dawn to search engine marketing in the World Wide Web.
