Social Media Marketing Guide for Startups & Small Business in India

  • March 27, 2020
  • Nirlep Patel
  • 6 min read

In today’s time, customers are the blood and backbone of any given business and therefore, it is very important to have excellent customer relationships, maintain communication with potential customers and have a 100% understanding of the needs and preferences of your target audience.

Here comes the role of Social media optimization and marketing. But Why? Because your customer is seating online. We should note that all the above-stated things are only possible if one has an excellent marketing strategy.

We all are well aware of the fact that the market is continuously changing and new trends and techniques keep emerging with which many businesses whether small or big have to catch up with.

Keeping this in mind we can say that social media marketing is one such thing which can help a business achieve all this. In today’s market, social media optimization has become a necessity for every type of business.

Today I will highlight a few tips and guidelines of social media marketing for all the small businesses and startups. Before we get in depths of knowledge, let us state a simple and clear meaning of “social media marketing

What is Social Media Marketing?

In simple terms, social media marketing is a strategy which makes use of various online social media platforms to reach the potential audience and interact with them for promoting one’s particular service and goods.

There are many things involved in social media optimization and marketing such as content creation, surveys, forming traffic-driven backlinks, SEO optimization and a lot more.

If our readers are planning to make use of social media marketing, then it is always better to look for professionals from social media marketing agencies which can provide you with excellent services of social media optimization.

Complete Social Media Marketing Guide For Small Businesses:

Gone are the days when it was only possible for the big and established businesses to take up their marketing strategies to the next level to reach more and more customers.

In today’s date with social media marketing services being readily available in India It has become possible for small businesses as well to market their products and services at prices lower than the cost of offline marketing. All you have to do is contact the best social media marketing company to get the best opportunities and services.

1. Always Make Use of Multiple Social Media Platforms:

In case if you are wondering on which platforms, then Facebook, Instagram, Pinterest, Snapchat, YouTube, Twitter, LinkedIn are the places that will help your to the unique online brand and people from any part of the world can engage with.

We advise all the small businesses to have as multiple social profiles for your business they can to attract the attention and engagement of all the potential customers.

However, one should note that if you have lots of interactive social profiles, then the content and pictures you would add to that should be of high quality which can attract engagements.

If you want to make sure you have the profile creation on best platforms, then you should hire professionals for their social media marketing services in India.

2. Pick The Correct Landing Pages For Your Marketing Strategies:

The landing pages you have picked for your social media marketing strategy because the ads which will appear on the page will always depend on the landing page you have picked for your purpose. You can hire a social media advertising agency India for this purpose.

Therefore, always pick such a page related to your business so that when views click on the page, they should land on your page and you get customers who are looking for similar services and products.

3. Daily Engaging Posts with The Help of Automation Tools:

We can say it that posts are the backbone of any social media strategy. If you plan to increase your customer base, then you should focus on creating engaging and informative post contents.

Posts are important because through them one can directly promote their services and products along with giving the readers some additional helpful information. It is always advised that such posts should be written by the professional content writers so that it maintains the quality of information.

Another reason posts are important in case of social media optimization is that they allow business owners to create powerful backlinks which can help to generate more and more traffic.

Also, posts help to improve the overall SEO of the website, which means it will help in improving the organic ranking of your business website on the search engines. There are many social media marketing agencies in India which have expert content writers who write the best blogs.

4. Always Keep Your Business Website Updated:

It is necessary to keep one’s business website updated with all the latest services, products and information so that when any person lands on your website, he or she is confident that you have an authentic and legitimate business.

Now the question arises, how can one keep his/her business website updates? Well, the answer to this question is very simple. All one has to do is keep posting new information about the existing and newly added products and services.

There should be minimum -6-7 blogs updated on your website itself so that your customers always have something new to read which would be helpful for them.

If you do not have a social media marketing team in your office, then it is always better to outsource the work. This is the best and most affordable option for all small businesses.

5. Focus On Generating More And More Social Bookmark Backlinks:

If you want to increase the traffic on your website, then there could be no better way than creating intelligent backlinks. This is because, when you have created Social Bookmarks and a user clicks on that link, he or she gets redirected to your website, which is promoting relevant products and services to the customer.

We can add the backlinks successfully in blogs, infographics, PowerPoint presentations, etc. These days, people are also reaching out to famous influencers of social media who can promote your business.

6. An Advertising Page For Your Business On Facebook:

In today’s date, every person is using different social media platforms such as Facebook, Instagram and many others. Therefore, one of the best and reasonable ways to promote and market your product or service is by having your own business’ advertising page on any such website.

Doing this will ensure that you have a great customer relationship because; such pages will allow you to interact with them and understand your customers in a much better way.

7. Track Your Social Media Marketing Progress:

The best thing about using social media marketing for your business is that it allows the business owner to track the progress of every second, minute, hours and day.

It is important to track such changes and progress so you can understand your customers much better and later create more influencing strategies to improve your business.

8. Hire The Professional Social Media Marketing Company:

If you think you will take up social media marketing with zero experience, then you are wrong. This is because it is always better to take help from the professionals as they are the expert in their respective fields.

9. Keep Up With The Latest Trends Of Social Media Marketing:

We all are living in the world which is constantly changing and social media marketing is no exception to it. Therefore, it is always better to keep up with the latest trends and changes taking place in the social media marketing industry so you can reach more and more potential customers for your business.

10. Pick The Right Social Media Marketing Agency:

Last but not the least; with so many options of social media marketing agencies available in the market, it has become difficult for people to pick the correct one. Therefore, below-mentioned are few things which one should consider while selecting the professionals for the same-

  • Years of experience the professionals have in social media marketing.
  • What do their previous clients have to say about their services?
  • The customer help and support they provide to their clients for social media marketing services.
  • Are the experts working in that company qualified for the same?
  • How much transparency do they maintain while handling your project?
  • What cost are they charging you? It is always better to first consult 3-4 references to get a fair idea about the charges so you do not end up paying extra money.

We hope that this blog was helpful for all our readers and if you want to know more about such information, keep reading our various blogs and articles or you can get in touch with our expert through the comment section given below.

Nirlep Patel
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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