LinkedIn Advertising Services
With 60 million senior-level executives and 40 million B2B decision-makers present on one social network no business can afford to not include LinkedIn Marketing in their plans. LinkedIn is a gold mine for lead generation as no online community aggregates as much buying power in one place. While Organic Marketing efforts should be an on-going activity for businesses, paid campaigns are certainly an important part of LinkedIn Marketing Services. The key difference is that paid campaigns increase the discoverability of your content. Also, LinkedIn algorithms ensure that your ads are displayed to the decision makers.
GBIM can help you harness LinkedIn’s full potential by targeting decision makers based on their specific industries, the size of their company, or their interest in specialized topics. We develop strategies that allow you to find and connect with these prospects in a more natural way. An efficient LinkedIn Marketing strategy takes care of a number of aspects like your business page. The number of strategic connections made, ensuring high quality interactions with other brands and users, developing engaging content campaigns for your page, actively managing LinkedIn messages and much much more. GBIM considers each element and ensures they all work towards your business goal in complete sync. Our LinkedIn Marketing services work to help you emerge as a venerated brand and a thought leader in your industry.
Why Prefer GBIM As Your LinkedIn Marketing Buddy
Powerful lead generation campaign ideas
Abreast of the latest updates in LinkedIn algorithms
Over 100 clients of LinkedIn Marketing
Efficient ROI on campaigns
Data driven campaign optimisations
Highly customised strategies depending on your business goals
General Questions by Clients
Want to explore more about us? For you, we have incorporated common questions that might have arisen in your mind at times. Find answers to your questions right now & straight here!
The actual cost of a paid campaign on LinkedIn depends on many factors. First is the duration for which you wish to run the campaign. The longer the period the greater the cost. Secondly, the type of ad you deploy. LinkedIn offers 10 types of ads including Message ad, Text Ad, Single Image ad, Lead Generation ad etc. Thirdly is the audience you wish to reach. The cost varies according to the specificity of the ad. The more specific you go the more an ad costs. Lastly, LinkedIn allows users to bid for impressions or clicks on ads, so the cost also varies according to that. A competent agency with indepth experience in LinkedIn Marketing can ensure your business runs a highly effective campaign within your budgeted cost.
There aren’t really organic campaigns available on LinkedIn. All organic content takes time to reach a critical mass of views and shares. It depends a lot on the quality of content released on your business or personal page. Additionally, your content highlighting your requirement may not even reach key influencers in your domain using the organic approach. The paid campaigns offer you 10 different types of ads specially tailored for a specific campaign objective. Secondly, Paid campaigns allow you to target users with laser like accuracy across various parameters like industry, position, years of experience, areas of interest etc. This ensures that there is no spillage and your message reaches to people who matter the most. However, it is important to note that one is not better than the other. Organic activities on your LinkedIn page should happen with regularity. All content posted should be relevant to your audience, useful in some way and shareable. If your content fulfils these parameters, your organic content will slowly garner connections and become a part of trending conversations. Paid campaigns on LinkedIn need management of many variables and continuous optimisation hence it is advisable to consult a digital marekting services agency to handle your LinkedIn Marketing efforts.
Dynamic ads are a very powerful too offered by LinkedIn in ensuring the maximum ROI out of your advertising budget, Dynamic ads are personalized ads tailored to each user based on their own LinkedIn profile data, such as profile photo, company name, or job title. As a result, every user sees a very personalised ad with his or her details and profile picture in it. It is an excellent ad to grab attention and momentarily make a user stop scrolling. LinkedIn also allows members to opt out of allowing their profile information to be used to personalize ads. Dynamic Ads work at every stage of your marketing funnel, whether you wish to raise brand awareness with Follow Company Ads, drive traffic to boost post-click landing page conversions, or promote an event with Spotlight Ads. Of course, you can A/B test the ads as well for ad optimization in the LinkedIn Campaign Manager. One noteworthy point is that currently dynamic ads can be served only on a desktop environment. Hence you have to consider that before spending your marketing dollar on dynamic LinkedIn ads.
What to expect from a LinkedIn Marketing agency
How effective is LinkedIn Marketing?
In one word – Very. In fact, better than all other networks. According to HubSpot, LinkedIn is 277% more effective at lead generation than Facebook and Twitter. The reason for this is most likely because LinkedIn users are high-level decision-makers. 51% of companies have at some point acquired a B2C customer from LinkedIn. 38% of B2B marketers say LinkedIn is generating revenue for them.
Is LinkedIn Marketing only for businesses?
Being a B2B social Network LinkedIn is great for generating leads and converting customers. It also works great to create brand awareness and position a company as a thought leader. However, the backbone of LinkedIn is the peer to peer business networking. Over the years LinkedIn has emerged to be a very strong job seeking platform for the brightest minds in the industry. Many successful ventures today started by a chance conversation between users.
Does LinkedIn Marketing offer Retargeting?
Very much like Google Remarketing and Facebook Pixel, LinkedIn too offers Retargeting services. LinkedIn Retargeting services have shown remarkable results sof far. According to LinkedIn reports, a 32% increase in post-click conversation rates and 4.7% decrease in post-click cost-per-conversions have been observed with Account Targeting. Also, a 37% increase in CTR has also been delivered to advertisers.