Gone are the days when creating a website would be enough for you to market your business online. Although, creating a website is crucial for your online marketing strategy; the process of designing a website has evolved with the headway ‘Social Media’ has attained. There are many factors involved in developing a website that is adept with the Search Engine Optimization (SEO) requirements of the modern era. However, it is imperative to understand that designs that involve far too much complexity may lead to confusion for both users and crawlers.

Simple websites need not necessarily mean that the site has no high quality graphics and is not visually appealing enough. The term simple refers to the website being technically easier to navigate with clear links and instructions. Google crawlers will entertain websites that are less complicated.

The previous year saw Google crawlers having a problem crawling Apple’s website and, as a result, direct link to apps disappeared from the search results. A few non-public changes later resolved this issue, but it involved lots of unnecessary finger pointing and an ugly blame-game. Google was criticized for the special treatment it gave for the big brand websites. However, the recent Panda Update has rectified the previous glitches.

Adobe Flash allows animation to be placed on a website. The design certainly meets the eye but is unrewarded with respect to SEO strategies. Google crawlers cannot flag Flash Content and hence the visibility of your website is affected.  Flash content is not searchable and will lead to poor web presence

Simple websites will not only help with the SEO marketing Strategies but also give a better user experience.

Nirlep Patel
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.

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