Google never fails to surprise us! Google again rolled out its RankBrain Update in October 2015. RankBrain is a part of Google’s core algorithm using machine learning to decide germane results to search engine queries. After RankBrain update, the query now passes through an “interpretation model” that applies probable factors such as the searcher’s location, personalization as well as the query word to decide the searcher’s actual intent.
How does it work?
RankBrain functions using databases pedestal on people, things, and places to kernel the algorithm and its machine learning process. The words are then separated into word vectors with the help of mathematical formulas to provide those words an “address.”
Note: Essentially, RankBrain analysis does not cover words that search engines flush away such as “and” or “the.” RankBrain is more about understanding queries to serve the best search results, specifically for negative-oriented queries, for queries with words such as “without” or “not.”
Why should you optimize for RankBrain?
Gary IIlyes from Google claimed that we can optimize for RankBrain by merely writing naturally.
While, if you were always in favor of writing good content, you are probably asking what else can give you an edge over others? How will you optimize for this “ranking signal?
Honestly speaking, RankBrain can prove out to be beneficial in certain cases. While, for a few sites, the time and energy you would invest in trying to rank for a query that is not known to Google can be invested in other better stuff.
RankBrain results are specifically designed to alter and bring back better results home. A top-notch suggestion. Write good content. Ensure that the content sounds natural. And get going!
RankBrain & SEO
SEO needs comprehensive knowledge in relation to the RankBrain algorithm. Targeting keyword is not considered a long-tail competition anymore but a yawning contextual involvement. If you want to be at the top of the Google search result, you’re supposed to follow this:
Write comprehensive and relevant content
Include several keywords used
Serve value to your readers so that they turn loyal to your website
Conclusion: RankBrain will keep improving with the passage of time. The changes might go unnoticed but are essential to the relevance of a search results page. It’s good if you avoid making any profound changes to the SEO strategy, rather keep a third on SEO rankings.