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SERP Feature

by | Dec 12, 2022 | Resources

SERP Feature

Interesting Things To Know About The SERP features

Do you frequently use search engines? Do you use a search engine to comb through countless articles, blogs, videos, and photographs in search of the data you need? You may have observed relatively minor changes to search engine results pages (SERPs) over time.

A SERP, or search engine result pages page, shows as soon as a user inputs a search query into a search engine. SERPs frequently link to websites that the search engine’s algorithm has determined to be most relevant to a particular search query. SERP features are frequently shown alongside organic results that are frequently displayed as links on the search results page.

Types of SERP Features

Each SERP feature has been developed and tested by the search engines to meet a specific objective, and they can be broadly categorized into the following four groups –

1. Rich Snippets
Rich snippets are links and information that are added to an organic listing to provide more details about a company or other organization. Imperatively, they can significantly affect the click-through rate (CTR) and have frequently been demonstrated to increase conversion rates.

The search engine chooses which hyperlinks and information to provide to consumers as rich snippets, making them simple to manipulate, based on structured data, also known as schema, which is available on (schema.org). It is mostly used for –

  • Site Links 

These are brief links to further pertinent pages on the same website, such as category pages, product pages, about pages, contact pages, and shop locator pages. Most frequently shows up for brand searches, however, it might also display for generic items.

  • Internal search

Additionally, branded searches may have a search bar that directs users to the internal site search page for that website when they utilize it. It will most likely come up in brand searches.

  • Reviews and ratings

In cases when the page contains the appropriate Schema.org markup, the search engine will display ratings and occasionally reviews in a search result. It is most likely to come up when people search for products.

  • Price and availability

Using schema.org markup, the search engine may incorporate the most recent pricing displayed on a product page right into the SERP ranking for product-specific searches. If the product is out of stock, The search engine can also display that information; this is a crucial snippet to target if you want to lower bounce rates. It is most likely to come up when people search for products.

  • Frequently asked questions (FAQs)

The FAQ-rich snippets expand to display answers taken from your web pages in anticipation of a searcher’s related questions. The fact that you have total control over the solutions it displays is a plus. Most frequently, it will show up for branded informational queries.

  • Recipes

Give consumers a taste of the dish’s preparation if you want to increase the click-through rate to a recipe page. Recipe-rich snippets may also include other details like preparation time, caloric content, and pictures. Probably to show up for: recipe searches

  1. Featured snippets

 Information blocks called featured snippets frequently appear above organic results. They are typically taken directly from a web page and try to fulfill a user’s goal in the SERPs. Typical formats for featured snippets include:

  • Paragraph (text) snippet

When a query has a single, obvious answer, The search engine frequently extracts the relevant paragraph from the page to respond to it. When a frequently requested question appears in the title and is followed by a brief and understandable response, it is most likely to take material from the webpage. Questions including “who,” “what,” “where,” and “when” are the most likely to be asked.

  • Numbered snippet

These snippets typically show up when a user searches for a list of instructions or a ranked list of options. These were collected from websites that have numbered lists marked up with the appropriate HTML code. The most frequent results are for recipes, “how to…”, “how do I…”, and “top ten…”

  • Bulleted snippet

When a user is looking for less organized information, bulleted lists show up. These were taken from websites that have added the appropriate HTML code to bulleted lists. Best of lists, unranked items, and feature lists are the most likely to be found.

  • Table snippet 

The search engine will extract tables from a site to show how values relate to one another. They are frequently used to compare products (like the features of digital cameras), making them perfect for specialized sellers. These depend on the presence of the appropriate HTML syntax for tables.

 Lists, prices, rates, and statistics, such as nutritional data, are the most likely to be found.  

  1. Knowledge graph

The Knowledge Graph of a search engine is a sizable database containing millions of data points on search terms like geography, people, businesses, events, etc., and the connections between them.

Various publications, blogs, and websites are some of the information sources feeding the database. Additionally, data from pertinent discoveries like local businesses and organizational schema are immediately used. The Knowledge Graph incorporates data in the form of images or text, and you might find information like: 

  • Businesses (branch or store) 
  • Organizations
  • Definitions 
  • Recipes 
  • People
  1. Other results 

The search engine will also add results from its other engines, such as videos, photos, and maps, to enhance its main search results. The following SERP features, which are not exactly featured snippets, rich snippets, or Knowledge Graph results, may show at the top, bottom, or in the middle of the main SERP.

  • Video pack

This is a set of video outcomes that link to the video’s location on a video streaming platform or another website but cannot be played in the SERP. When the search engine determines that users prefer video results, this is when it is most likely to happen. This might contain tutorials and popular videos. 

  • Image pack

Images may also be included in the global result if a keyword has a high amount of searches in Images SERP. Informational searches that require images to demonstrate a point or respond to a question more directly than text (such as “what does a manatee look like?”) are the ones where images are most likely to turn up.

  • Local pack 

A stack of local listings may display using the local map interface if a keyword has a navigational intent or if a general company type is referenced. Probably to show up for generic navigational queries and business-related queries.

References – 

https://www.theegg.com/seo/apac/a-complete-guide-to-google-serp-features/

https://www.icrossing.co.uk/written-by-us/points-of-view/a-complete-guide-to-serp-features-2022/

https://www.semrush.com/blog/serp-features-guide/

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Nirlep & Dharmesh

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