Search engine optimization (SEO) and social media marketing (SMM) are two of the most important online marketing strategies available today. Both are free, quick ways to get your business in front of millions of people every day, but each one operates very differently. Understanding the differences between SEO and SMM can help you decide which strategy is right for your business.
SMM is best at driving traffic to your website. SEO is good for ranking your website. However, you can’t do SEO without SMM, and you can’t do SMM without SEO and as an SEO professional working in digital marketing agencies in Mumbai you should be aware of that.
Trying to improve search rankings by boosting the number of likes, followers, or +1s may not yield the results you want. You have to have a strategy that incorporates both SEO and SMM to increase your online presence.
For example, if you’re using social media to promote your business, you’re also using SEO because it’s helping bring potential customers to your site. If someone clicks on one of your Facebook posts and lands on your website, they’ll probably remember your brand better than they would if they had simply heard about it through another marketing channel like radio or TV.
It’s also a chance to provide useful content to your followers while developing relationships with influencers in your industry who can help spread the word about your brand.
SEO
SEO is a great strategy if you want to increase brand awareness and drive traffic to your website without having to wait for users to come to it. SEO is a longer-term strategy that involves getting your website visible through organic search results on Google, Yahoo and Bing. Organic search results are unpaid listings that companies pay nothing to display.
SEO has become increasingly important over the past few years because Google is constantly changing its algorithms, making it harder for businesses without an SEO strategy to show up in search results. There are several simple steps you can take today to optimize your website for search engines.
On-Page SEO
On-page SEO refers to the tasks you perform directly on your website, as opposed to your off-site SEO efforts. As an SEO professional working in digital marketing agencies in Mumbai, you should know that these are the ones that give you the most control over your ranking potential, but it doesn’t mean that they’ll lead to a ranking by themselves. It’s just one part of a well-rounded SEO strategy.
URL structure: If you can, then use permalinks and keywords within your URLs. if there are 301 redirects are concerned then try not to change every URL especially if you do not know what you are doing. This can do more harm than good to your ranking.
Title tags: The title tag is the first thing your visitor reads about your website. You should start with a catchy title that immediately catches the eye of your target audience.
ALT text for images: Make sure to use your keywords in the ALT text for any images on your site. This is one of the most important factors in influencing Google rankings. ALT text should be unique for each image, describe what the image is about and avoid duplication of alt-texts from other images on the same page.ALT attributes should not contain any keywords that are likely to be used by search engines to index an image, that would attract spambots or that are irrelevant to the image. The ALT attribute can be defined within an image tag.
Reduce page load time: Your website’s loading speed should be one of your top priorities. Optimize the size of your videos and reduce their quality to increase speed. Use web-friendly image formats like JPG over PNG. Minify code. Reduce plugins, don’t use scripts that sound suspiciously like Acrobat Reader. Reduce redirects. And turn off anything you aren’t using, including WordPress widgets and plugins that aren’t performing a specific function on your site.
Off-Page SEO
To succeed with off-page SEO you’ve got to do several things. The most important are building relevant backlinks to your site, networking in the industry you are into, guest blogging, getting social media shares for your website and so on.
Backlinking: There are many ways to get backlinks for your site, you can create a blog and a website, write an article and send it to other sites. You can build backlinks by creating content that people want to share. You have to have a great piece of content that stands out from the crowd. Create something that’s unique and interesting. If you have a large user base, you can create a contest for your followers to submit their own content to your website.
Social media: Social media can be a great way to interact with potential customers, but it can also have tangible benefits to your site’s SEO. And of course, social media can be a way to direct people to your site directly. If you get enough engagement, this can bring new visitors through sharing and link clicks.
Social bookmarking: A powerful way to build contacts and build your audience is through using social bookmarking. By adding your articles to certain social media websites like Delicious, Digg, StumbleUpon, and Reddit, you can build a backlink that will bring in a new audience. Depending on which site you choose, it could even bring in some targeted traffic with the right keywords included in your posting’s title and description.
SMM
SMM works best when you have a community that you’re already engaging with regularly. It’s an opportunity to get more intimate with your audience by directly interacting with them on social media platforms.
A good SMM strategy involves posting regular updates about the business on each social media platform. Engaging with customers is also important, as is responding to any questions or concerns that users might have about your company. In order to do these things effectively, you need to know what people are saying about your company online.
Use your business name, but don’t overdo it with too many links or links that look like they have been purchased from spammers.
It’s important to note that you don’t have to do both. If you’re just starting out in the digital marketing agencies of Mumbai, it might be difficult to get organic traffic coming into your site. So focus on SMO until you’ve established a strong brand presence on social media channels. But once you’ve got a following, it’s important to make sure people can find you when they go looking for your business outside of Facebook or Twitter. Building a successful business requires a well-balanced strategy. Both SEO and SMM have their place in your marketing strategy and together, they can create a cohesive strategy that provides the best components for your business.
