SEO (search engine optimization) is proving to be one of the best ways to attract potential customers to a website. And it is surely doing and continuing to do so in 2021. However, there are a few more points you will need to consider to be able to make optimum use of SEO for benefitting your business to enhance the website ranking on different search engines.
Statistics have clearly shown how billions of searches happen every day on Google. And they are the ones reflecting upon the significance of Core Web Vitals, keyword research, voice search, artificial intelligence and more. They are showing how video marketing, influencer SEO, featured snippets and Google’s Bert is making a difference in your profitability.
So here is a list of some essential things you need to know to reap the most amount of benefits from SEO this year. Read on to know what these trends/tactics are and how you can use them.
Core Web Vitals as one Google ranking factor
Core Web Vitals refer to the three new metrics shared by Google in May 2021. The three metrics can be named loading, interactivity and visual stability. They are basically in relation to page speed. They are about how fast a page loads, how soon it gets interactive, as well as how stable it is during loading.
You will need to pay more, close attention to these Core Web Vitals. This will help you appear on Google’s first page.
Google’s BERT: It looks for intent matches
The algorithm of Google is now able to interpret the searcher’s intent better and can think more like humans. This is due to Google’s BERT algorithm that uses machine language along with natural language processing for better understanding searches and what people/users are looking for. Moreover, this works in over 70 languages while working true for every query that’s in Google English. It’s now more conversational.
Keyword research is more important.
It is being noticed that over half of the searches now are without even a single click. This shows how the SERP is making consumers receive answers without clicking a result or even without finishing typing out some query. What plays the main role here are featured snippets with answers, Google business listings with contact information and menus as well as related questions with accordion answers.
Earn featured snippets
Different kinds of content, such as paragraphs, lists, tables, charts and more are now eligible for featured snippets. Here, when you land a featured snippet, you get to enjoy an advantage over the other websites. Just the visibility could pay off for your company. There may be times when searches do not have clicks due to featured snippets answering your queries. However, there will be the benefit of clicks which it tends to attract.
Protecting the ground
We are talking about guarding your pages that already rank well on the Google search engine. You can do this by tracking the performance of the pages and, while doing so, not getting greedy about manipulating the same for more and better rankings.
You should note that there is no need to make any changes to them. In fact, it is a good thing to not change things. Exceptionally, you may try making transformations in a few words or by adding some extra text for purposes that are other than SEO.
Creation of content with SEO in mind
No matter what type of content you are writing and publishing, you need to consider putting worthy thoughts into page content headers, page titles, image file names, subheads, and more. When you’re creating some new pages, give importance to long-tail keyword phrases with three or more words, as it will give you a chance to connect with searchers’ intents.
Use original content:
Great content, of course, plays an important role when it comes to SEO and rankings. It is important that you use authentic content for it will be beneficial for branding needs for businesses. Unique content, that has not yet been put somewhere, will keep you on the advantageous side. To do so, one can take the help of case studies, customer testimonials, experiments, company milestones and more.
Now a huge population is making use of voice search so as to come forth with the required results and answers. As per statistics, it is as high as 27 per cent of the global population that is now into using voice search more instead of typing things. One may note here that voice searches come with keywords that are long-tail ones and very specific. This is going to be a necessity when it comes to local SEO for this year and the coming ones.
AI is now changing the SEO along with the marketing industry too. This is similar to what it does to most industries. This is all due to the personalization it provides. Now the important fact is that Google also uses AI for providing searchers with the results they were looking for. Using AI, machine learning is going to be game-changers for you, giving you more efficiency and power in terms of decoding algorithms and favorable strategies’ creation.
Influencers refer to those with millions of followers. One may reach out to them to become your followers as you present them with some suitable business. This way, your ROI can come huge with such influencers who have the trust of your potential audience.
So, our last trend on the list, influencer SEO, works better when compared with other marketing methods, and that’s encouraging to know.