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SEO Strategy vs. Tactics: What’s the Difference?

by | Mar 13, 2021 | SEO

SEO Strategy vs. Tactics

It’s nearly more than 2 decades since Search engine optimization intruded on the digital marketing industry, and it’s already becoming dominant. Many businesses and companies are investing in SEO strategies to be ahead of their competitors. SEO has become a crucial component of digital marketing where websites with the best SEO tactics get to the top of search engines, thus gaining more organic traffic to their websites. Many terms have been misused even in our current society; that’s why you need to know the difference between SEO tactics and SEO strategy if you want to be the SEO expert.

SEO strategy and tactics, what’s the difference? 

Ask Yourself these questions first:

  1. What are the goals of your brand? 
  2. What are the business goals? 
  3. How can I use search engine optimization to achieve business goals? 
  4. Are there some tactics I can use to make my SEO strategies work? 
  5. Which strategy will work with which SEO tactics? 

When you have answers to these questions, you are already making strides, and sooner or later, you’ll bypass your potential competitor. Also, the use of SEO tactics and strategies comes out very clearly. In many cases, SEO tactics are sometimes used as SEO strategy but look at the clear descriptions given below.

What is a Search Engine Optimization strategy?

The strategies for SEO outline the steps you’ve put forward to see that your goals are archived. With the growing online marketing and eCommerce, there is an 88% chance that your business will thrive if you improve the company’s online presence. For this reason, you need to invest in SEO strategies that will work for your firm.

What is SEO strategy?

Whenever you have specific marketing goals, you’ll develop a time-restrained plan and act upon it to fulfil the goal. Whenever you have identified your target audience, the frequency, the number, the type of growth you want to realize, be it annually or quarterly, and the ROI your business anticipates to attain at the end of the financial year, you’ll be fully ready and equipped to come to pinpoint the SEO strategy to guide you.

Search Engine Optimization Strategy Examples

SEO strategy can vary depending on the market, brand, capabilities, and consumers. However, these factors can be influenced and accumulate using a long-term SEO plan. 

Cost-effective: Doing online maintenance of existing web content can be tedious, and at times employees may not deliver effectively due to excessive work. However, with SEO strategy, they will direct their effort and time on more productive projects, thereby enhancing their profit. On the other hand, there will be a reduced number of employers managing the company’s website.

Brand awareness: The advantage of deploying a working SEO strategy is that you’ll have increased brand awareness. Pages that appear top on Google’s first page often from brands and companies that have correctly optimized their pages. Whether the reader clicks the page or not, they will know that the business exists. This is the most effective way of creating brand awareness across all digital platforms. 

Increased traffic: Search engine optimization can generate much traffic to your website because of the high ranking and search volumes. Moreover, one can use an SEO strategy to bring in targeted traffic which is within the consumer demographic. 99% of targeted traffic are potential buyers, and they are likely to buy goods or services from your website. 

Return on Investment: It may cost you a lot to invest in SEO strategy but believe us when we say the outcome is worth it. When there is increased traffic, there will be increased sales which will end up benefiting the firm. 

Site usability: When it comes to ranking pages on Google or Bing, their ranking algorithm always is the factor in the site usability. The site must have a user-friendly interface and the fastest loading speed. 

Sites that are too complicated may not be displayed on the search engine result page. However, utilizing SEO strategies can make your website user-friendly. 

What are Search Engine Optimization Tactics?

SEO tactics refer to steps taken by organizations to realize their Search engine optimization strategy goals. Whenever the company expands, there is a chance that it’ll have more plans to archive. So, the SEO tactic may double up to accommodate the extra task. Let’s assume a firm intends to increase sales by 15% in the next year; they will have to begin by working on organic optimization, social media marketing, paid advertising, and site UX optimization. This is a typical example of an incomplete SEO strategy. 

All you’ll need to do is define the steps and procedures through which you will achieve all the goals. For instance, you can focus on link building, local optimization, on-page optimization, and site architecture improvement as the tactics to archive organic optimizations. Let’s go a little further to get a better understanding of what SEO tactic is.

If you want to archive an on-page optimization goal, you can narrow down and use SEO tactics like titles, contents, URL, breadcrumbs, and description, all aimed at increasing the business sale to 15%.

What are the examples of SEO tactics?

As you have seen above, SEO tactics can be limitless depending on strategic goals. However, there are some common Search engine optimization tactics that you may consider deploying during your next business goal.

  • Optimize website for voice search: We are in the digital era, and people are now using voice assistants such as Alexa, Siri, and Google Assistant to search for important information. So, when you optimize your website for voice search, you can get traffic enough to boot your sales and attain easy-site usability.
  • Include backlinks: How many pages within your website that appear to have related content? With backlinking, you can drive traffic from some of your pages to increase your sale. However, it would help if you used authoritative pages to get the best results.
  • Be informative: All your audience needs are information, and that’s the only way you’ll connect with them. So, you can provide information and go a little deeper if it’s essential. Through this Search engine optimization tactic, you can archive ROI strategy.

Conclusion

When you have an objective to achieve, you state down the goals & we can help you achieve the business goal, and it’s what we refer to as SEO strategy. On the other hand, you’ll need to lay down steps that you’ll take to see that the highlighted goals are attained, and that’s where SEO tactics come in. Try not to confuse the two because they are entirely different. Lastly, being able to differentiate these two terms can help you to become the best SEO Company in Mumbai to make your website rank high on Google. 

 

Author
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
Nirlep Patel

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