Mobile Phone gives you 70% more conversion then Desktop

    Mobile SEO

    It is imperative to optimize your mobile search and combine the flaws of websites while viewing the same on mobile devices such as smartphones, cell phones, tablets, and much more. The technological advancements and continuous advancement in the digital world have made it imperative to find suitable solutions and a great SEO plan to help brands and business organizations to reach a larger pool of audience and meet marketing objectives optimally.

    Today, webmasters are very agile and make sure to find newer ways to draft an optimal SEO plan that meets various goals and requisites of brands with ease. Most of the people today use mobile as their primary tool for online queries and find information on any subject. It is observed that more than 50% of the people use mobile to get the desired info. However, browsing websites through mobile may not be the same as a desktop. Therefore, it is imperative to understand the nuances of the mobile to design a flawless website that provides a great user experience to the visitor.

    We follow the below-mentioned configuration:

    • Responsive Web Design
    • Dynamic Serving
    • Separate URLs (This is Out dated practice)

    Mobile SEO is nothing but building a cohesive SEO strategy to help the brands gain the desired digital presence on the mobile platform and reach the target audience. The main objective of GBIM’s Mobile SEO optimization is to increase the mobile user traffic to your website and help you communicate with your audience. Our unique SEO plans devised keeping in mind the profile of the audience, their online session durations, their website navigation, and preferences. We strongly believe that it is vital to interact with the audience and create the right perception of your brand to increase overall sales and brand equity.

    Our Area Of Focus

    • Drafting comprehensive content
    • Managing the content
    • Modifying the content
    • Modifying the website regularly
    • Updating products
    • Updating product descriptions
    • Updating meta titles, Voice search
    • Updating images, videos

    GBIM’s Dynamic Mobile SEO plan can benefit your business with

    • Great Website traffic and high search engine rankings
    • Enhance the experience of the visitors
    • Good conversion rates
    • Low spillovers
    • Increasing the interaction time with the audience
    • Hook your visitor on your visitor for longer
    • Faster load of page and products
    • Great digital exposure
    • Helps you get the desired competitive edge over contemporaries
    • Higher customer engagement

    Mobile SEO Strategies

    Content Strategy
    It is one of the integral parts of our mobile SEO strategy. We devise smart content that is meaningful and relevant to the business of our patrons.
    Goal Tracking
    An efficient goal tracking system is used to continually monitor the performance of our SEO plan and know the status of the SEO goals.
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    Reporting and Strategy
    We make sure to continually review and report to our clients concerning the status of the strategy and future plan of action.
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    Technical Analysis
    A timely technical analysis is done by our expert team to know to ensure the technical efficiency of our mobile SEO strategy and identify if there are any flaws in the system.
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    UI Design
    UI Design is one of the integral parts of mobile SEO, it focuses truly on the overall look and style of design with the help of a graphical user interface.
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    UX Design
    UX Design provides a great experience to the users by integrating and updating products.

    Why Prefer GBIM As Your Mobile SEO Buddy

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    With over 15+ years of experience, GBIM provides an effective and optimum Mobile SEO strategy that meets all your business and marketing objectives.

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    Our team of experts has immense knowledge of the industry and strives to provide suitable solutions that suit your business and helps you achieve your digital goals.

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    We are your mobile SEO buddy, we take efforts to thoroughly understand your business and provide you with solutions that are bespoke and specially cater to your needs.

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    We are known for our attention to detail, technical expertise and superior customer service.

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    We draft a customized SEO plan that gives your business a distinct edge. Connect with us now!

    General Questions by Clients

    Want to explore more about us? For you, we have incorporated common questions that might have arisen in your mind at times. Find answers to your questions right now & straight here!

    Why is mobile SEO important?

    Mobile SEO makes your website user friendly and gets the desired attention of the visitor. It aims at enhancing the overall digital experience of a visitor and giving your website a distinct look with the best combination of SEO tools and design interface. One of the main objectives of Mobile SEO is to draft appealing and attractive content that holds the attention of the visitors for longer. Mobile SEO is very important for any brand and business to attract the visitor and communicate the essence of the brand effectively.

    Some of the advantages of Mobile SEO is given Below:

    • Visually appealing: Mobile SEO creates an aesthetically pleasing website that portrays the right image of your brand and communicates the brand message effectively. Mobile SEO gives your website a distinct look and makes it compatible with some of the leading and most common screen sizes.
    • Cost-effective: Mobile SEO is one of the easiest methods of making your website attuned with the latest trends and styles of the digital world in the most cost-effective manner. Mobile SEO is one of the most cost-effective methods of communicating and interacting with the audience.
    • Reach greater Audience pool: Mobile SEO helps one to reach to the greater audience pool with ease. You can target the desired audience without many efforts with the help of mobile SEO. Also, the chances of spillover are less when one used Mobile SEO as a digital strategy tool.
    • Informative content: You can modify or change the content of the mobile site as and when needed. Mobile SEO allows great flexibility to change, upgrade, or modify the content of the website. Updating the content of the website at regular intervals can also help you to fetch higher Google rankings and increase the overall digital presence of the brand/business.
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    How can I improve my SEO 2020?

    Improving SEO is of extreme importance, it can help you to achieve your desired digital goals and objectives. It can help you to get the desired online presence of your brand and provide visitors with a favourable experience. Following are the way that can help you improve SEO 2020:
    Improve loading speed: One of the things that can turn off a visitor is the loading speed of your website page. If the loading speed of your visitor is too low it can harm your Google ranking and have a negative impression on the visitor too. Many times some web pages and web sites are abandoned due to its high loading time.

    High-quality content: Content is the king, it helps you to get the desired edge in the digital world. It is important to constantly monitor the content on your website and make amendments to your website accordingly. Creating fresh and exciting content can hook the attention of your visitor for long and improve your Google ranking considerably. It is important to provide good quality informative content on your website to increase the attention span of your visitors.
    Image optimization: Optimizing the images of your website regularly can also have a positive impact on your SEO rankings. Large images can adversely affect the loading time of your website. It is necessary to resize and compress the large images in order to optimize them and subsequently lower the loading time too.

    Headings and Meta Tags: Heading can precisely convey the message and essence of your brand in just a few words. It can also improve the overall appearance of your website and make it more appealing and user friendly too.

    Blogs and Articles: Linking your website with some general blogs and articles will provide some useful information to the visitor and generate some leads too. It can drive more people to your website and improve SEO ranking of your website.

    What is Mobile SEO?

    Mobile SEO optimization is the process of optimizing a mobile site to increase more visitors and provide them with a delightful experience. A mobile SEO plan aims at modifying a website as per the screen size. Mobile SEO is a practice of changing the entire design, content, structure, page speed and other vital components of the website. Adopting Mobile SEO friendly practices can enhance the overall experience of the website and helps you achieve higher search engine rankings. Here are some of the best mobile SEO practices:

    • CSS, Javascript and images: Traditionally webmasters used to block CSS, java scripts and images and this would have an impact on the overall appearance of the site. But today most of the mobile devices are compatible with CSS, java scripts and images, therefore, unblocking this will help to amplify the overall look of your website and hold the interest of your audience for longer.
    • Don’t use Flash: Most of the mobiles are not compatible with flash and hence, having lots of flash elements in your mobile site can hamper its overall appearance and may not achieve the desired look.
    • Pop-ups: Pop-ups are a big turn off. They can quickly lose the interest of your visitors and frustrate them to close the site in just a few seconds. So avoid having pop up on your website to make it more Seo friendly.
    • Title and meta descriptions: Having titles and meta descriptions can increase the attention span of the visitor and helps one to generate interest on the website.
    • Local search: Making your website keeping in mind the likes and preferences of your audience can help you impress your visitors and increase the conversion rate too. Try using local search keywords in your website content to increase its search engine ranking.
    • Site configuration: Site configuration is of vital importance. It is imperative to use a site configuration that is in line with the modern digital trends and provides a good experience to your visitors.
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    FAQ

    What to expect from an SEO agency

    How does mobile Optimisation differ from SEO?

    SEO is a tool used by digital marketers to make their website and content easily findable on leading search engines. SEO requires the use of certain specialized software, methodologies and knowledge about how search engines operate.

    There is a vast difference to the user experience when a visitor views a web page through a desktop screen and a mobile screen. Since mobile phones have small screens and people are always on the move, the contents of the websites must be auto-adjusted in accordance with the size of mobile screens or tablets. Mobile Optimization is a process of re-adjusting and resizing your website content to let visitors have an optimized experience irrespective of the screen size. A mobile-optimized web page automatically adjusts the fonts, image sizes, page speed, site structure and spacing of a webpage to suit the mobile screen.

    Mobile optimization could be considered a part of the overall SEO of a website which deals with optimizing websites for mobile devices and Mobile Searches. For mobile searches, the page speed and local content are vastly important when compared to that of a desktop. Mobile optimization not only helps you make your local content easily discoverable but also more readable based on limited screen space.

    What is mobile friendly SEO?

    Since the majority of the web searches now happen over smartphones or tablets while on the move, it is essential to see to it that your contents appear on top during those mobile searches. Mobile SEO is the practice of optimizing webpages for users on smartphones or tablets. It entails not only adjusting website content but also making your website content more accessible to search engines like Google. A mobile-friendly SEO will help speed up the site’s load time that allows your content to come on top during Google search. Mobile SEO integrates responsive design that allows users to browse through the website easily on mobile devices with a focus user experience. Since mobile searches often involve searching for local things, a mobile-friendly SEO is optimized for local content using local keywords.

    Since mobile users tend to look for information faster, a mobile-friendly website should include important keywords in titles or meta descriptions. A mobile-friendly SEO helps drive more traffic to your website by using search keywords in titles of meta descriptions to ensure more clicks. Leading companies are increasingly creating a separate webpage or URL for mobile-friendly pages so that you can build customized user experience while browsing through mobiles.

    Responsive Design or Saprate Mobile website What is better?

    A responsive design website adjusts the webpage contents according to the screen space of your browsing device. Such websites adjust the layout automatically based on the screen size. So regardless of the screen size, whether you are viewing on a desktop or a mobile, you get to view the same data with a different layout depending on the screen size.

    A separate mobile designed website is created with the sole purpose of browsing on mobile browsers so that the website can have apps like user experience less text, larger fonts, faster download speeds, etc. A mobile website can also have options to access your device’s microphone or camera to create a more mobile friendly user experience.

    The type of website to be used depends on the type of target audience. If your target audience is majority youth and smartphone-based, you ought to go for a separate mobile website and vice verse. In case your target audience is 50-50 types, you should look at where your business shall move 3-4 years from now and look at creating a better user experience. At such times one can even have a look at having both – a separate mobile website as well as a responsive design website.

    What is mobile first indexing

    Search engines like Google use certain algorithms and indexes based on which they rank websites in accordance with certain keywords. As the name suggests, a mobile-first indexing considers the mobile version of your website first before the desktop version of your website. The content on your mobile version of your website acts as a new baseline for Google’s indexing, essentially implying that the mobile site becomes more important for Google than the desktop site. As smartphone usage increased and the number of web searches over mobile phones increasing exponentially, Mobile’s first indexing was rolled out by Google on 1 July 2019. In case you do not have a mobile friendly site, in the indexing by Google, your data shall still be indexed. However, the ranking of your websites shall be lower than mobile-friendly websites, which may negatively impact the overall ranking of your website during Google search. Since the mobile version of your website becomes more important for Google, you have to ensure that the mobile site has all the information on your desktop site else you might lose out on some keywords. Adoption of mobile first indexing indicates that Google is moving from URL based system to API based system and hence this has led to a change in which SEO is done.

    What is the cost of your Mobile SEO?

    Mobile SEO entails doing different things for different websites. For some websites, one needs to create complete mobile websites, while for some only change in titles shall do. For some websites, the title and meta description needs to be modified to suit a local and mobile audience and for some additional data needs to be added to mobile pages to include all keywords. Hence, the work involved in each mobile SEO varies. As a result, the cost of mobile SEO depends on the amount of work, number of webpages, number of keywords, timelines and the nature of scope. The cost of SEO shall vary depending on the results sought. In case you want your website to be ranked locally, the cost is lower when compared to that for ranking globally. A website that has only 10-12 web pages and 10-15 products shall require much less mobile SEO cost when compared to an eCommerce website selling 1000’s of products. One has to however understand that one may not see results overnight. A thorough mobile SEO takes time and is worthwhile over longer periods of time.