In Search Engine Optimization, 2013 was a trend setting year when it came to SEO. As 2014 summons, it’s a perfect time to reconsider, reassess, and revisit SEO tactics.
Will “SEO” revolutionize in 2014?
In 2013, Links were the best way to discover how relevant or important an individual or a business is. Link building will still be a vital part of algorithm. In the upcoming year, links with relevant and qualitative content will become more apparent and talked about.
Going forward link earning will need to be part of the wider SEO and content marketing strategy. Link building certainly isn’t dead; however link building alone is not going to be sufficient to contend in the appearing times.
2013 was year of transformation for Google. The updates on Panda and Penguin and introduction of Hummingbird proposed to make content more relevant, encourage quality content and fight spam. Removal of “black hat” strategies and focus on content and relevancy will be the focal point of Panda and Penguin in 2014.
In 2013, Google Authorship was in full swing. It deals with pictures and bylines which adds value to search result and content. Authorship offers a competitive advantage and is a key for low ranking pages. The tie-up with Google+ profiles builds connection between content of the creators and content on the web.
In order for Google to verify your identity and help to build your brand as a subject substance expert, you would need to link the Google+ profile to the content via Google Authorship
In 2014, Quality content will prevail over Keywords. The Keyword data will not be passed to site owners. Google eliminated the ability to track users by their keyword searches. Secure search did the same with regard to “adapt or die” pure keyword rank checking philosophies.
Page rank means ensuring that you have complete visibility into how content appears in the SERPs in universal listings, and by location (city and country). Page Rank is a pathway access to measure the ultimate business impact of your content. In 2014, it will be very essential to drive a greater keyword rank for your page.
Rich Snippets help visitors find you and make you visible on the top search result pages. Rich Snippets give the visitors a brief of the content present on the page and its relevance to the query.
One of the examples of rich snippet is, if you want to get your picture in the search results. It is possible by linking and adding the Google authorship markup to one of the links.
Rich Snippets help the content to acquire more exposure.
As we turn the calendar from 2013 to 2014, it is necessary to understand SEO strategy is always evolving and changing to put more emphasis on relevancy and legitimacy. With Google’s objective to improve on its algorithms, we could expect more updates on Penguin, Panda and Hummingbird in 2014.