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    SEO Content Strategy That Actually Works

    • December 31, 2021
    • Nirlep Patel
    • 4 min read

    All the best SEO agencies in Mumbai worth their salt know that quality content alone is not sufficient to generate effective SEO results; in fact, a successful content strategy involves an abundance of legwork. 

    It is vital to realize the value of an effective content strategy paired with reliable content and links as the top-ranking factors accosted with commendable SEO ranking. However, creating content just for the sake of it does not do much in generating results. This is in the current economy with the overflowing of data across the internet; it is crucial to stand out with one’s content and earn credible links. This is where strategy gains momentum. 

    Content Optimization

    A typical strategic content planning and execution design by the SEO agencies in Mumbai yield the following intrinsic checkpoints in their SEO content strategy. That is:  

    • Diverting focus towards less complicated topics and themes.
    • Engaging in content layering and optimal internal linking
    • Comprehending linkability and recognizing opportunities.
    • To ensure constant upkeep and maintenance of current content.  

    Here, to be among the top rankers, one’s strategy has to be more than adopting a consistent approach; one also needs to be link-worthy to secure more links, elevated ranking, and enhanced traffic. Enlisted below is an elaboration of the parameters that one must stand by to navigate exceptionally to achieve a successful content strategy for their website. These are: 

    • Prioritize Lower-Difficulty Topics: Thi is essentially the first step in this arena aimed at determining the topics your content must cover. It is ideal, to begin with, research that analyzes the keywords and themes compatible with your business model. Here, some criteria are carried out by even the best SEO agencies in Mumbai, i.e. research volume, competition or keyword difficulty, and traffic value or cost. In this respect, the best possible combination is a high search volume paired alongside value with low difficulty. To gauge the keyword difficulty, you can either use the help of a tool or take the manual route of analyzing the SERPs. 

    Difficulty Metrics

    • Optimize Internal Links: When you are strategizing and planning content, take account of opportunities where internal linking and content layering is feasible. Content layering throws light on the practice of “layering” middle-of-the-funnel content over the bottom-of-the-funnel content by considering relevant, complementary topics and internally linking between pages. 

    Internal Links

    To figure out and optimize these components can result in several positive conclusions.

    Shared authority alludes to middle-of-the-funnel content that is increasingly more linkable than bottom-of-the-funnel content. Here, internal linking paired with valuable equity can be passed through the links referring to your mid-funnel content amidst your converting pages. Further, it also enhances brand authority and recognition and link acquisition to convert pages. Internal linking and content layering are critical aspects of content strategy that are pertinent to curating the structure of your site such that it eases the following process for both readers and search engines. 

    1. Linkability And Opportunity: Links are an indisputably important component that impacts rank and presents multiple search benefits. There, one must divert sufficient focus on linkability while planning content. Linkability, also known as link worthiness, talks about the propensity of securing links. 


    Here, while many individuals link to other sites, one must learn the reasoning that this step is based on evaluating its value. When it comes to this step, the best SEO agencies in Mumbai consider the potential outreach market for their client’s content as the stepping stone. They are most likely to be interested in sharing and liking the content if they were made aware of its existence.

    When considering an outreach audience, there are specific components to remember: the search volume for the associated keyword, the count of unique domains that link to top results, and the types of pages that link to results.

    Post the outreach market, one also needs to analyze the link opportunity, which seeks to learn whether or not there there’s scope to achieve more or better. Some measures through which this is achieved include creating a more searchable title, improving readability and format, optimizing page speed, credible citations, in-depth exploration of the topic, and showing original or new research.

    • Create A Consistent Blogging Schedule: Maintaining a consistent and regular blogging schedule is crucial in keeping with the preceding parameters. It helps to convey to the client’s customers that they are active and working. It sends across a message that you are there for them whenever you need them and that you are making a consistent effort to keep them entertained and invested in the business and service offering, irrespective of the circumstances or ongoing situation. 

    Content Creation

    • Regularly Update And Maintain Existing Content: While new content creation and execution is significant, it is also equally important to not neglect the data or content that already exists on your website. There are times when updating or refreshing the existing content can present you with more value than brand new. One can effectively repurpose a previously underperforming aspect of your webpage or upgrade it as per new requirements to elevate its linkability and value, garnering increased traffic attention. This refresh effectively updates the publishing date for your content. As a result, let customers know you are staying on top of your data and presenting them up-to-date information at all times.

    content update

    • Track Your Content’sContent’s Success: Ensure that the parameters mentioned above are being met while keeping a detailed specific track of the actions taken to achieve the predetermined goal. This one can ensure that the result is not a temporary milestone but an effective achievement that can be maintained and improved upon in the future. Keeping track ensures that accountability is extended to realize and fill gaps in the curated strategy to make timely and practical improvements.

    Track Reports

    By outlining an effective content strategy, the best SEO agencies in Mumbai can curate an effective and improved ranking result of a businesses website in keeping with all the components as elucidated in the pointers above. Therefore, look for reliable SEO services that are adept at presenting your business with the best SEO content strategy aimed towards promised results at the earliest occasion. 


    Nirlep Patel
    I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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