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    What Role Does SEO Play for Marketing?

    • December 16, 2016
    • Nirlep Patel
    • 3 min read

    Digital marketing innovations have emerged over the years and this has made some advertising tactics to go obsolete while others have adapted to the changing climate of online marketing. Search engine optimization is one of the techniques that have adapted to the evolution of online advertising and it provides more than website ranking and keyword insight. If they mainly attract customers through online marketing Mumbai business owners should consider SEO to be an essential part of their overall marketing strategy.

    SEO makes a website easy for both search engine robots and users to understand. Even though search engines are sophisticated, they cannot understand a web page in the same way that humans can. Search engine optimization helps the search engines figure out what every page is about and how it can be useful for internet users.

    As a digital marketer, SEO will enable you to optimize your website by offering relevant results for certain key phrase searches. Although it is hard to predict SEO performance, it can easily have the highest return on investment when compared to other marketing tools you use. You only need to select the right keywords that will drive enough traffic to your site to increase its ranking. If your site is well optimized, it can receive as much as thirty-three percent engagement from internet users.

    Search engine optimization also plays an important role in marketing because it is linked tightly to blogs and social media websites. If you hire competent professionals to manage SEO for you, the social media pages and blogs of your business will get lots of traction. Websites are usually ranked based on the amount of continuous visits they gain. Similarly, social media pages and blogs are ranked based on the amount of comments, visits, shares and likes they get. If you have a robust social media presence, your business will do better.

    Search engine optimization also lays the foundation for pay per click, email, and banner ad marketing campaigns. Currently, email takes the second place after SEO in terms of ROI. This means that if you couple a strong SEO strategy with an optimized email campaign, your online marketing endeavors are likely to be successful. Pay per click advertisements and banner ads redirecting to the same web page can supplement email marketing.

    SEO has been around for many years, but it still remains an integral part of online marketing. In order to optimize your site, it is advisable to work with a competent company that offers SEO services like GBIM Technologies Pvt Ltd. At GBIM Technologies, we can help you to improve your ranking on search engines in order to expose your brand to many potential customers.

    Our company has offered SEO services India for more than a decade. We also offer these services in other countries, including Singapore, Dubai, Malaysia, Australia, UK and the U.S.A. GBIM Technologies Pvt Ltd is knowledgeable about the best SEO strategies to use to ensure that your site achieves high rankings on search engine results pages. We are one of the best digital marketing firms in Mumbai. We offer digital marketing services and solutions to many companies all over India. Besides search engine optimization, we also offer PPC advertising, web development and design, mobile app creation and social media optimization services.

    Nirlep Patel
    I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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