Pay Per Click Marketing (PPC) is an important paid media strategy having a high impact on your businesses’ digital marketing campaigns and can take your business to new heights if used correctly.
A strong PPC campaign involves using various paid media strategies like multiplatforms advertising, building responsive search & display ads, connecting with a wider audience, etc.
What makes PPC so unique is that you only pay for ads whenever they are clicked on
How can our GBIM PPC consultants Help you with your Campaign?
An important element that is forgotten in PPC advertising is the Importance of highly skilled PPC consultants.
A strong & professional team of PPC consultants can create path-breaking PPC campaigns, increasing your conversion rates, sales & profits It is when we come into the picture, We at GBIM Technologies take pride in our PPC consultants who strive to create powerful PPC campaigns
Our PPC consultants have created several successful campaigns over social media, search engines, apps, you name it. Your PPC campaigns can never go wrong or unsuccessful when they are created by GBIM Technologies dynamic & highly qualified team of PPC consultants
Our PPC consultants are highly-qualified & skilled, well-versed with the latest PPC trends, building strong PPC campaigns and focus on generating performance-driven results!
What Makes Our PPC Consultants Working Different?
Our dynamic team of expert PPC consultants
Design Path
Create breaking & attention-grabbing PPC Campaigns
They also follow the below-listed PPC Campaign Curation methods for every PPC Campaign Designed
Google Ads Services
Google holds 73.34% of the search engine market share in the world. If your business doesn’t show up in the Google Search Network, then it’s pretty much sure that you are missing out on business opportunities
Your business can show up by way of textual ads placed on the Search Engine Result Pages whenever a user searches for a keyword associated with your business. The second way is through video ads placed before, during, or after Youtube videos. The last option is through targeting those users who have visited your website but haven’t made purchase conversion with the desired transaction, also called ReMarketing
When working on your Keywords strategies, our PPC consultants create several keyword lists such as:
Negative Keyword Lists: The keywords not suiting your business products and services.
Branded Keywords Lists: The keywords Specific to your business
Long Tail Keyword Lists: Multi-word phrases aiming at nuanced search queries
Creating these keyword strategies lists help in hyperselecting only business-specific keywords and hence improving your ad quality
Your business can show up by way of textual ads placed on the Search Engine Result Pages whenever a user searches for a keyword associated with your business. The second way is through video ads placed before, during, or after Youtube videos. The last option is through targeting those users who have visited your website but haven’t made purchase conversion with the desired transaction, also called ReMarketing
PPC Bidding Process
We all understand how complicated the PPC Keyword bidding process gets. Wrong keyword bidding strategies can flop your PPC ads, but at the same time, correcting your bidding strategies boosts up your keyword bidding game.
Most digital marketing agencies focus merely on keyword bidding, but with GBIM technologies as your PPC agency, get ready for a complete focus over the entire PPC bidding structure!
Our PPC Consultants focus on:
Our PPC team guides you in choosing the correct bidding strategy best suited for your business.
Our PPC Team helps you set the perfect bid for keywords and create successful PPC Campaigns.
Take Part In Real-time bidding (RTB) aiming to improve ad performance, reduce media wastage, solidify target building and increase transparency.
Your assigned PPC consultant will aim at high optimisation of target ROAS, CPA, Maximise Conversions & Clicks, Manual Bidding ( Whenever necessary)
Catchy & Creative Copywriting
A high quality, creative & catchy ad copy forms your ticket to successful PPC campaigns!
Your ad copy is what your ideal audience reads and determines whether or not your PPC ads are click-worthy.
Our PPC consultant crafts compelling & enticing ad copies containing the perfect keywords, taglines, descriptions and CTAs.
Our PPC consultant crafts compelling & enticing ad copies containing the perfect keywords, taglines, descriptions and CTAs.
They aim at utilising the CTAs that give your ad maximum conversions and clicks, conveying all necessary information to your audience.
Our PPC consultants ensure that apart from being catchy & creative, your ads are Informative and detailed. Communicating the intentions of the products/services you sell perfectly forms the basis of our campaigns
Streamlining Landing Pages
Streamlining landing pages is as important as high-quality ad copies and correct keywords.
You can have the best ads that get clicked on every minute, but it is pointless if the clicks do not result in conversions.
Your landing page determines your conversion rates and must be appealing.
Your landing page quality provides an equal contribution to your ad quality scores, and nobody understands this better than our PPC experts!
Our PPC team works as a team with our consulting, technical, editorial, graphic & design teams. We ensure your landing pages work perfectly with your PPC strategy.
Our PPC Experts create landing pages that exhibit the following qualities
Visually Appealing and include high-quality relevant content and needed business information & Clear CTAs ( subscription forms, purchase details, etc.)
Smooth Interface and Quick To Load
Mobile UX
Easy To Understand
Swift Navigation
True To User Expectations
Remarket & Retarget
Remarketing & Retargeting are additional opportunities reminding your ideal audience of your brand and products & services.
With Remarketing, our PPC team aims at building a powerful brand out of your business by connecting with valuable customers. This is meant especially for those who have previously interacted with your website via mobile app/deep stops.
Our PPC consultants aim at reminding your old audience about your brand value & importance and how the products and services they have previously interacted with are still of use.
Our Remarketing strategies include:
Content Optimisation
Using Frequency Caps like Google Frequency Capping, Facebook Frequency Caps for increasing audience reach
Conducting consistent A/B Tests For Optimising Your Remarketing campaign performance.
Attracting non-converted audiences via remarketing campaigns
Several other remarketing strategies implemented depending on your Business’s PPC goals and campaigns.
Retargeting campaigns should remind your website audience of your products/services after they leave your website without purchasing your products/services
Our PPC consultant is retargeting experts, creating strategies that:
Builds Brand Awareness
Introduces New Products/Services
Promote Your Best Products & Services
Help In Inventory Movement. Retargeting ads are a cost-effective approach for displaying surplus products/services from your store to your targeted customers.
Remarketing & Retargeting both are crucial elements of a well-balanced successful PPC ads campaign and benefits businesses in terms of Brand Building & Awareness. Our PPC consultants aim at inputting these two important elements whenever necessary.
Pay Per Click Beyond Google Ads
Usually, when businesses want to invest in PPC, Google Ads is the preferred PPC network. We acknowledge the power Google Ads carry as a PPC network, Google Adwords is one of our many PPC specialities, at the same time we do not forget the power of other PPC networks of the wide PPC world.
Our PPC consultants work beyond just Google Ads and know the fact that a PPC campaign is strong when it’s spread across multi-channel platforms. We know the importance of aiming at targeting “ideal audiences” from every platform.
Google ads can be super-beneficial for your business. However, a well-balanced PPC strategy that spreads across every PPC platform can make your business reach new heights! Google ads can be super-beneficial for your business. However, a well-balanced PPC strategy that spreads across every PPC platform can make your business reach new heights! This is what we aim at when designing PPC campaigns for all our clients. We do not believe in designing typical PPC strategies, specifically targeting Google Ads, but select the PPC networks best-suited for your business after analysing your business goals, and PPC Campaign aims and wants, making us stand out from the usual Digital Marketing Agencies.
Our PPC consultants are experts at
Social Media Ads
Display Ads
Retargeting Ads
Search Ads
Twitter Advertising
Social Media Ads
Display Ads
Retargeting Ads
Search Ads
Twitter Advertising
LinkedIn Advertising
LinkedIn Advertising
Facebook Advertising
Instagram Advertising
Youtube Advertising
Facebook Advertising
Instagram Advertising
Youtube Advertising
General Client Questions
How Do Our PPC Consultants Support Your Business Growth?
Our dynamic team of PPC consultants work together with you as a team helping your business reach new heights through Paid Media Strategies.
Our PPC consultants guide you completely in your PPC campaign. We will help you through planning & developing, to the implementation & monitoring stage, nothing is done without your inputs and recommendations.
We help you save your money and stick to your budget by focusing on improving your Ad’s qualities, thereby making you pay less for ad clicks. The PPC campaigns we create align seamlessly with your organic search campaigns increasing customer appeal when they engage with your brand across multiple channels.
Although PPC campaigns have no impact on your organic search campaigns, both together form the perfect digital marketing package for your business. PPC ads can help your website traffic when your organic strategies need time to mature. Being A Google Ads Certified Agency, our consultant provides you with the best Google Ads campaigns that are performance-driven, monitored continuously & generate innumerable clicks.
FAQs
What To Expect From A PPC Consultants Agency?
Who Are PPC Consultants?
PPC Consultants manage Pay Per Click Advertising Campaigns. This includes the strategy, analysis, SEO, Design, Implementation and Performance Of Ad Campaigns. It is a though job as it requires a unique set of digital marketing skills.
What Are The Qualities Of A Good PPC Consultant?
A Good PPC Consultant is :
- Professional
- Passionate
- Technical
- Analytical
- Creative
- Communicative
- Co-operative
How Much Do PPC Consultants Charge?
You can invest in either an in-house PPC consultant who’s charges can be determined by you, Or a PPC Agency, consisting of a team of high-skilled PPC consultants. If you opt for the latter option, remember PPC agency charges vary from agency to agency.
