Outbound Links to Authority Sites Good For SEO?

  • October 29, 2021
  • Nirlep Patel
  • 4 min read


What Is Outbound Link?

When you look for information about something online, the first link that comes up is often an advertisement or article that has nothing to do with the thing you searched for. This is called Outbound Link. Outbound links are normal. Some websites use outbound links to direct readers to other sites and useful sources of additional information. When a search engine finds a page that mentions another page, it will try to redirect you there.

But outbound links can be deceptive. Sometimes they lead you somewhere useful, but often they lead you somewhere you don’t want. Search engines are designed to give you good results. If they discover an outbound link that leads you somewhere you don’t want, of course, they will try to find another destination page you can use instead. But like the rest of us, they are not perfect, and sometimes they will give you a link to something undesirable.

Search engines aren’t the only ones who can send you somewhere you don’t want. Many websites use outbound links to redirect you elsewhere. Outbound links that redirect you away from legitimate destinations, however, are deceptive and illegal.

How Do They Work?

Outbound linking is the practice of linking from your own website to other people’s websites. The links on other people’s websites can point back to your site, or to another website. Either way, it’s a form of marketing. Outbound links are good for several things. First, they make your site look popular. Since search engines reward popular websites with a higher ranking, your search rankings will improve. Second, outbound links give you credibility. When people read your link, they assume that if somebody else trusts them, they should trust you too.

How Do They Help Your Website?

Google has said that external links are very important in building link popularity. This may be because external links are a major way in which Google identifies a site’s importance.

However, the article also discusses some SEO tactics that seem to be more effective for building link popularity than having outbound links.

This contradictory view is explained by the fact that, according to Google, links from authority sites to a site are also important in building that site’s link popularity. However, it is also indicated that some SEO tactics that appear to be more effective for building link popularity are actually more effective for increasing the site’s link popularity with other sites. You could say that this is just another way to outsource SEO services.

Why Do People Click On Outbound Links?

People click on outbound links when they read an article that interests them, and then they look for more information. Outbound links are often the easiest way to get at that information, so people click them, even if they usually don’t like to read them.

Outbound links help search engines, too. Outbound links help search engines categorise articles. If an article has outbound links, search engines can figure out what it is about. Also, search engines check for outbound links because the number of outbound links is a signal of popularity. The more clicks an article gets, the more valuable it is to search engines.

Search engines don’t check every outbound link, and there are lots of tricks that fool search engines. This is something that people take advantage of and often outsource SEO services.

Outbound Links For SEO

Outbound links are basically the hyperlinks that point from one page to another. These are links that users click on to visit other pages or websites. Outbound links play a major part in search engine optimization (SEO). Search engines use outbound links as a ranking signal; the more popular a website, the more inbound links it has.

You often hear about the importance of outbound links, and that Google sees them as votes of confidence. But Google really only sees one way to interpret them: “Here is a link to something, and by extension, this is a link we want you to click on.” That may not be a bad idea, but it’s misleading. It needs a certain procedure and that’s the reason for many people opting to outsource SEO services. It’s harder for Google to understand that links are about putting things in context. Outbound links are simply more places to put information. And Google can index the whole Internet, so it has lots of places to put information. And the text links that get the most attention are just one kind of link, not the only way to put information in context.

The real power of links is to put information in context. To do it effectively, links have to show something about the thing they’re pointing to. So Google often has to analyse the content of the page it’s linking to, not just the text of the link. And that adds some complexity to processing links. And Google also has to evaluate the quality of the page linked to. Sometimes that is obvious, but Google sometimes has to try to figure out if the page is authoritative. Determining that is a judgmental business, and makes it harder for Google to get full value out of links.

What Google really needs is to be able to recognise that a link is no more than a pointer to some piece of context content. Then a link is just another kind of information, like the text of the page it’s pointing to. And Google can index the whole Web, so it can put context information everywhere. 

Nirlep Patel
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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