Google made a comeback with another beasty update in 2014- Google Pigeon Update. The update was aimed at providing more productive, relevant and precise local search results that are closely associated with traditional web search ranking signals. Google added that this algorithm focuses on enhancing its distance and location ranking parameters.

However, changes in local and local-organic rankings were reported by the local SEO community for a few weeks after the Pigeon update, encompassing broad replacement of the previous 7-pack style of local results with packs highlighting merely 3 listings.

Pros:

  • It is likely to offer better search results for people browsing using Google Maps or Google Places platform.

  • Local businesses trying hard to generate their online presence organically can ripe benefit from it as Google has provided local directory sites more power and better search visibility. While this has become a point of argument since local pack outcomes offered a major CTR and they’re now shrinking.

  • With the advent of the update, Google has enhanced its capability to perceive spelling errors in searches. So an organization’s search results will not encounter any issues in SERPs by spelling errors. The recognition of the synonym factor has also been enhanced considerably.

 

Cons:

  • Sturdy directory sites will attain excellent search visibility as against weaker individual business websites.

  • Local sites that lacked much SEO help may come across a downhill spiral because Google moves the focus to authority, which is again attained from backlinks and SEO.

  • There’s a possibility that local directory listings may take over the first page of the results, providing less scope for others.

What can be done:

  • Initially, ensure your business is present in the industry directories and review sites. Get your business registered with directories and obtain optimistic reviews.

  • Be vigilant about the local search terms with respect to your business to ensure they haven’t changed. And if they have, upgrade your strategy.

  • If your industry keywords appear in local search results, you need to optimize for local search.

  • And if your industry keywords are not visible in the local search 3-pack, ensure you are visible in the organic results.

  • If you notice a downfall in your ranking, try on-page optimization, natural backlinks, and other strategies together with local optimization.

  • Try to review your referral and lead traffic to discover indications of changes and there are other such parameters that need to be taken care of.

 

Owing to the advent of the update, it’s now essential to create a mobile responsive and optimized website for your local business.

Conclusion: Pigeon update dictates how essential a professional SEO agency is for your business. The agency will make certain your venture can get along with these kicks. If you fail using SEO service for your business, it’s recommended that you evaluate your local placement on Google and discover if any changes occurred a week ago.

Dharmesh Patel
It is with great pride and utmost responsibility I humbly accept being known as Mumbai’s visionary creator of successful SEO values. I have professional expertise in developing target rich SEO campaigns, Google Adwords, Facebook Marketing, Google analytics tactics. I also possess a gamut of associated technical know-how. As the Co-founder and director of Mumbai’s best SEO company, GBIM Technologies I have the resources and capabilities for optimizing online businesses to accomplish target goals. Over five years of focused learning and experience in SEO and digital marketing has honed my skills, improving organic search engine rankings for online businesses. I achieve set targets with a unique and creative approach based on research and analysis.

0 Comments

Submit a Comment

You may also Like:
What is App Store Optimization? Ultimate Guide to ASO in 2020

What is App Store Optimization? Ultimate Guide to ASO in 2020

Are you a mobile app publisher facing difficulty to bring your mobile app on the top list of the search results? Many such publishers do not know that major app stores have more than five million mobile apps. It can be difficult to discover their app so easily in the...

Mobile SEO Guide: Top Tips to Follow

Mobile SEO Guide: Top Tips to Follow

Mobile SEO is one of the most important aspects of digital marketing strategy. It involves optimizing the website for smartphones, tablets and desktop to provide users with an enhanced experience when they visit your website. One of the most important works of mobile...

Google’s New Ranking Signal – Core Web Vitals

Google’s New Ranking Signal – Core Web Vitals

We always want a great web page experience when given a choice. Google understands every wish of yours and therefore, the experience criteria will count from now on. Google has already started its preparations to introduce its new ranking signal. The existing user...