In the time when the world is going wireless and more signalled, almost everything can be ordered or accessed at the click of few buttons. Thanks to the internet, we have solutions to almost all our problems at our fingertips, quite literally. All one needs is a good internet connection to have access to the best that they can get. This possibility has opened new vistas to a variety of businesses as well as people and organizations that feel that it is their duty to help people lessen their burden.
Whatever the focus of whoever has a presence on the web, the real moral of the story is in getting recognized. As a via media, a search engine plays an important role in getting the right information to people who seek to use it to get access to the information superhighway.
As more and more businesses awoke to the possibilities that could be had by going online. However, with the passage of time, it did pose a challenge to the search engines to prioritize their listings which would be fair to both the searchers and the ones being searched. This gave rise to a search for a solution that made life simpler. The solution that they came up with was keywords that play an important role in a phenomenon we all know as Search Engine Optimization.
It is a known fact that mischief mongers and abusers of any given system always come up with ways that they use to get around the system. That was the same with optimization of content for search engine ranking. This then brings us to the point where it is necessary to discuss the ethical and unethical ways to optimize our websites to always be on top of things.
Since search engines revolve around keywords or words that hold the key to multiple searches, companies that wanted to reach and keep pole position resorted to stuffing their content on the page as well as off page with excessive usage of keywords. This became known as keyword stuffing. This strategy did prevail for some time and the search engines then came up with an update that warned against it with penalties or delisting till it is looked into.