- November 24, 2022
How To Implement Keyword Mapping In 2022If you want more traffic to your website, you have to enrich the contents, apart from working on the technical aspects of the website. Keyword Mapping is a strategic process of mapping or assigning the keywords to particular pages on the website depending on the keyword research. The mapping process will allow you to make better decisions about on-page SEO so that the pages are more relevant to the keyword. Precisely, it is the first thing on the agenda while planning the SEO strategy. In fact, it is essential to make sure that you are introducing new keywords regularly to enrich the pages and keep them dynamic. It's time to get into business. Continue reading to know how the process can be an effective SEO strategy right now in 2022.
Importance of mapping the keywordsIf you own a website or you are into SEO, Keyword Mapping should be on the top priority list as you embark on refining the content strategy One of the many reasons for a website to fall behind in the competition is the inability to cover all the vital keywords. The process of mapping will help in finding the missing keywords and using them in related pages.
- Streamline internal links
- Detect keyword overlapping
#1. Keyword researchFor mapping any keyword, you have to know exactly what the users inquire about while trying to fetch any information online about the particular service or product. Proper research on the keywords is critical for the success of mapping.
- You need to uncover both the longtail and head keywords if you plan to create well-planned mapping content.
- You don’t have top rank for any good keyword that you come across while researching.
#2. Grouping the keywordsUnder each topic head, you will definitely find a cluster of keywords. A good idea is to sort these keywords into groups and assign them to the right target pages. Without grouping, you may find two keywords with a different focus on the same content without a definite reason for being there.
#3. Check the present relevanceThe entire idea of Keyword Mapping is to assign the right keywords to the right pages for securing a better rank on the SERPs. To execute the job, you need to answer a very important question: What page do you think is the most relevant to a particular keyword? And you need to ask this question to yourself for every keyword that you choose to use. You will usually find groups of similar keywords with slight variations in plurals, positions, synonyms, and such factors. These keywords will find a place on the same page that will minimize your time consumption.
- The most critical step in this process is to figure out the pages that will be most relevant to the shortlisted keywords. You may have to create a new page for accommodating a trending keyword.
- While considering the relevance, your approach should consider the thought process of human beings and the algorithmic demands of Google as the search engine.