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Keyword Density

by | Nov 24, 2022 | Resources

Keyword Density


Importance of Determining Accurate Keyword Density For Effective Content Production

Digitalization has become mandatory for the survival of all kinds of businesses. Hence, the online platform has become the global arena where each business unit is competing every moment to establish its authority in the industry.

If your business is already on the digital platform, you know well that Search Engine Optimization is necessary to compete with the contending companies and prove yourself better. Keyword Density is the foundation concept of SEO.


What is keyword density?

In short, the density of the keyword is the number of times the key phrase under focus is appearing on the content, compared to the total text present in the content.

For instance, if you have a text with 100 words and you are using the key term 5 times, the key phrase density will be 5%. The keyword can be a single term of a phrase depending upon the topic that you are choosing to create the content or use as a text.

It is extremely important for you to understand how the Keyword Density works as it will directly influence the visibility of content on the sure in the SERP or Search Engine Results Page. Needless to say, it will also affect the cost of online marketing campaigns.

The relative importance of the density of the key phrases has changed considerably over the past few years. So it is crucial to understand how these changes and the entire concept will affect SEO, especially in the post- Covid world.


The formula for keyword frequency

Calculation of the Keyword Density is vital while creating any content or explaining the approach of the content to the writers. There is a simple way of calculating the exact figure of the frequency of any keyword.

  • You can check out the top contents on the particular topic
  • Figure out the number of times a keyword has appeared on a webpage. 
  • Divide the total word count by the number of keywords present.

The figure that you get is the Keyword Density of that page.



The above process is the easiest way to calculate the keyword frequency. However, there is also an advanced technique to find out the measurement of the keyword frequency.

TF-IDF stands for “term frequency and inverse document frequency.” It is a statistical method that you can apply for retrieving information or mining text as a method to determine how a specific term is important for a document.

Search engine algorithms apply certain variations of TF-IDF under different circumstances to quantify the relevance of the content on a page to the common search queries of the users. But even in this case, there will be other SEO factors influencing the ranking.


Determining the right density

Once you start to perceive the different aspects of SEO, you will realize that there can be no hard and fast “rules” when deciding the density of the keywords. No guidelines from any search engine can tell you exactly how many times you should ideally use the key term in content.

Additionally, you cannot maintain a single figure or statistic to find out the exact density of the keywords to prevent stuffing the content with too much usage of the key term. Thus, you need to know about the factors that directly or indirectly affect the visibility of the content. such knowledge will help you to find out the ideal Keyword Density for different types of content on different web pages.


Why is it important for SEO?

The keyword frequency is always a critical factor for SEO as Google. the top search engine will always use these keywords as the connecting link to match the queries of a user to the most suitable pages. If you want maximum traffic to your site, you need to understand what are the queries that arise most commonly related to your product or service.

  • Maintaining the appropriate Keyword Densitywill make the Google algorithm consider your page as a highly informative resource for any associated query. 
  • If you keep on repeating a particular phrase continuously, it will become unpleasant to read for the visitors. 
  • Unless the content is enjoyable, visitors won’t spend a couple of minutes reading the content. Right usage of the keywords in relevant context will improve the content quality to a great extent. 

When Google and the other search engines crawl the contents on your website, the crawlers do not read the actual words that you have used on the page.

Instead, it will scan for the specific words that appear more than the others. And these will certainly exclude the words that you use in normal language. Only the potential keywords will stand out.

If you have completed the keyword research, it is time to check the percentage of Keyword Density that you can input for the best content preparation. When a page has a higher density of a key phrase, the likelihood is higher that the entire page is related to the key phrase.


Make sensible decision

As you have perceived, cramming a lot of keywords on the webpage won’t help anyway. Rather, you can concentrate on keyword clustering where the search engine crawlers will find related keywords in your page that they expect to be present as per the context of the content.

You need to balance the use of keywords to avoid excessive focus or insufficient focus on the key phrases. Work well on Keyword Density, and discuss with the professionals for better input.

Nirlep & Dharmesh

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