Its easier for any Digital marketing Company to optimize any Website on the search engine even when they have good volume of competitions, it sometimes also proves to be advantages in showing up result especially when the market is niche and you have good volume of searches for few keywords. Things mostly follow with a positive aspect. The real challenge comes in when two companies with similar offerings comes on board to promote themselves with the same digital agency.
The question arises of Justice to be given to both the sites, because here one digital agency as to deal with two similar sites and most interestingly they are actually competitors. One question that arises amongst the companies how we being a Digital marketing Agency can bring their website on the top of their competitors including the current one handled by the digital marketing company. The Solution to such queries is in the Process that are guided by the Search Engine
There are actually many aspects the influences the ranking of websites in Search Engine. Apart from the criteria influencing the Position that includes valuable keyword rich content and the still important backlinks to your site, our majority of the search engine tends to throw special focus on the performance, the loading time of your digital presence. Long loading time just gets on the nerve of a person entering your website. Google knows that and ranks optimized pages better, a big advantage in terms of SEO. Optimization does not only cost time, but needs a lot of knowledge, too.
Various other options that influence the position of the website on the search engine :
Quality of Website: This is one of the most crucial aspect of the Web promotion, while optimizing any website, it is very important to understand that more than your offerings, end user look forward to your website, if the quality of your website is poor with lack of good user interface, good structure and most importantly the quality of the website. Even if using some other techniques your site gets positioned, this might not let your customer scan your website. Therefore, it is very important to have a Quality Website
Brand Reputation: Google considers brand and always keeps on top, to have the best example of this, you can type “Apple” on the Search engine and you will see the Apple Company even before the real fruit. So this is the best example of having a Brand management on the search engine, there are times when both the companies of same services are on the Search engine, but apart from the same technique implemented on both the Sites, Google checks the criteria of Brand Reputation.
Domain age: This again becomes the most important factor while considering the Position of the Site, infact many SEO Companies do check the domain Age of your website before beginning the process because this Domain Age does gives an idea about the expected position on the search engine. The reason behind having this domain age is because of the criteria, it states like the older the better (Cannot be compared to Wine though), but this is a criteria as Search Engine believes that the older domain age you have, the more you have the Chances of getting positioned.
So, every SEO Company (If Ethical and Genuine) will do justice to both the Sites, but at the end of the Day it is search engine and the above criteria that influences the Positioning of two Sites of Same Product but different companies.