PPC / SEM Manager

Career

Website GBIM

Google Adwords, Social Ads & Analytics Technical Expertise

Job Responsibilities:

  • Thorough understanding of SEM – Google Adwords, Social Ads, Google Analytics and expert in managing paid search campaigns
  • Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
  • Excellent understanding of Google Analytics and deriving to action items from data points
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platform ( e.g Google Adwords, Bing )
  • Suggest and develop new campaigns across multiple channels
  • Find ways to reduce risk of click fraud

Desired Candidate Profile :

  • Expert knowledge in Search Engine Marketing – Paid Search
  • Good understanding of display advertising & Social Media Marketing (SMM)
  • Excellent understanding of Google Analytics
  • Minimum of 2 years experience implementing and supporting search engine marketing (SEM) activities
  • Google Adwords & Analytics Certified – PREFERRED
  • Great communication, presentation skills and client servicing skills
  • Experience in dealing with digital media publishers
  • Excellent time management and organizational skills
  • Pro active and a self starter
  • Strategic thinker with hands on experience
  • Should have digital marketing background/experience
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