The SEO trend has changed over the past decade and Google has become more advanced and at the same time tough for the marketers who rely majorly on organic marketing on SERP. The SEO agencies are continuously updating their knowledge and expertise to work in sync with the Google algorithm updates.

You are not the only one who is not getting Google traffic for newly published material.

Google has been on a roller coaster ride by making updates to its search algorithm from time to time. Google search indexing has always been in news and controversies for a few years and after algorithm updates, it affects millions of websites and most of the big websites saw a big dip in organic traffic. Many brands have been tweeting about the loss in the ranking of their site and a major cause has been an indexing issue update on July 16 which has been confirmed by Google Itself.

Twitter has been flooded with many SEO specialists and agencies who are complaining about the issue. The SEO trend is seeing major changes after Google updates.

The Google search results have been very badly affected due to the latest algorithm updates. Through the Indexing Issue update, Google declared the confirmation about their ongoing index issues, due to which various sites faced a colossal impact. The problem encountered was indexing new content and displaying the content in the google search and on google news. Across the web, the issue was that google indexing algorithms were facing errors for the new content published and were preventing the display results in google search or google news.

Various businesses, online sites, and news sites are experiencing the consequences of the index algorithm failure. Have a brief look at a number of sites impacted, how and when will it be fixed –

Who is confronting sequels, and how much?

Aware of the latest pitfall faced with the Google search index, it seems all newly published content is under its influence. Newly posted contents in these four to five days are not getting indexed and will not unless there is a solution for the raised issue. Anyone can witness the problem by searching and filtering the results on Google search. Earlier also in the previous Google update, it was seen that Google stopped ranking old content sites and now even new content is not being indexed because of the latest algorithm issue updates.

Thus, the count of sites that are facing the sequels is not revealed yet, but almost all the sites that are publishing their new content from the date July 16 are facing the consequences. And the sites that haven’t any updates or new postings to their respective sites are free from the stress as this similar problem existed earlier, and its impact was not observed on already uploaded contents. Generally speaking, news sites and blog sites even following the SEO trends that have their patent to post new content daily are under huge repercussions.

Will it impact your rankings on search engines?

The major concern for most of us related to the current problem is they will highly affect the rankings on search engines. But the obstacle is all about indexing, not ranking, so this issue will not affect the rankings of the sites or pages for the existing content. However, it can indirectly impact rankings for the newly uploaded content as there is no chance to rank by no indexing.

Since the error is temporary, Google is working on it to fix the bug because it will further negatively impact websites and their ranking. There is no guarantee for indexing and ranking of the contents; even when everything works appropriately, then it is impossible to announce that the content published after July 16 will get indexed. Once Google begins to index your recent pages, you can assume that the bug is fixed.

Is this bug a major concern for the business and sites?

The index issue will affect almost everyone, whether it is news sites, news stories, daily blogs, businesses, or readers/audiences. Content not being indexed clearly indicates that you are not visible in Google search or google news for those stories. If you are an audience or want to post new SEO trends content on a search engine, you cannot see the latest content on Google search. It will be directly proportionate to your real-time traffic for the new posts, which indirectly impacts the business leads also.

It has been expected that It will take some more time to fix the indexing issue update from Google and by that time you need to focus more on updating websites as per the conditions laid by the search engine. Google will continuously work on updating its algorithm. All we need to focus on fixing the bugs very soon and it is possible by hiring seo agency that has expertise in facing such issues professionally and finding the issues and helping their clients not lose their ranking and traffic.