What is Inbound marketing?
Inbound marketing aims to draw customers, or leads, to a business using company-produced online content. This way, potential customers will approach the business rather than marketers battling for attention. This kind of marketing aims to make it simpler for consumers to discover what a business provides when actively searching for products or services online. Inbound marketing aims to provide content that appears in online spaces like blogs, social media platforms, and search engines to attract customers there rather than through paid advertising. Inbound links, which raise a piece of content's ranking in search results and on other websites, are the primary method of generating traffic to a website. Examples of inbound marketing content and tactics include blog posts, photos, infographics, videos, podcasts, presentations, e-books, e-newsletters, webinars, search engine optimisation (SEO) and social media marketing.
4 Stages of the Inbound Marketing Methodology
Attract - Turn Strangers Into Visitors
Convert - Turn Visitors Into Leads
Close - Turn Leads Into Customers
Delight - Turn Customers into Promoters