Importance & Relevance Of Print Media In The Digital Era.

  • March 26, 2014
  • Nirlep Patel
  • 3 min read
  • 1802 Views

Importance Of Print Media

 

The era of the internet and digitalisation has revolutionised our ways of living.  Everything we do is directly or indirectly connected to the internet from shopping, money transactions, entertainment, and finding new products and services. Digitisation and internet connectivity has taken over the advertising industry as well, giving birth to Digital Marketing.Digital Marketing or Digital Advertising involves promoting products/services on various digital mediums such as Social Media or Search engines.

Almost all businesses be it startups, SMEs, Big industries make use of digital advertising for marketing and promotion purposes. The digital era has certainly opened up many new options for businesses to market themselves. The big digital shift has led to a notion that the “Print Media” age has served its time and is finished.

However, Print Media supporters feel that it is an equally important and influential medium of advertising even in the digital era.

 Print Media mediums like Magazines, newspapers, journals, business cards, etc. have all been an important and significant marketing feature over the years. 

Even today, these print media mediums are utilised by companies, businesses, and brands with a sizable advertising budget.

 Although digital marketing techniques have had better and bigger results for companies, Print Media also has its share of advantages to offer.

Let’s have a look at the importance of print media in the Digital Era.

  1. TANGIBILITY IS LONGEVITY

Print media mediums like brochures, posters, magazine and newspaper ads are physical items creating permanent physical evidence that is not easy to discard and ignore. On the other hand, Digital Media churns out digital ads that form soft copies that can be neglected easily.

Business cards, brochures, Letterheads, newsletters, etc. are all forms of print media that never perish. These channels have a prominent effect on your business, giving your business a solid identity. For instance, When you hear the word”Mc Donald” do you picture a capital M with a red background’’?

This is the effect of print media.

The brand taglines, logos, business cards, and even the colour & fonts chosen to represent the brand are equally important concerning corporate identity.

 For a brand to be established globally and locally, these things have to be kept in mind, and then plan the marketing strategies.

Flyers, brochures, banners, and billboards are print media invariably important to achieve good publicity.

 

2.Print Media Is Credible And Helps To Establish Your Brand

Print Media establishes a feeling of legitimacy for your brand. You can save the ad, read it later, or refer to it to know more about the products/services while shopping.

Print media helps a brand leave a mark in the audience’s mind, becoming omnipresent.

It lets you bring out the aesthetic qualities of texture, colour, fonts, helping you further establish your brand in the audience’s mind.

3.Print Media is more engaging and helps you reach your target market.

 

Audiences can sometimes ignore digital Ads, but it is not the case with Print Media ads. When potential customers read your ads in newspapers or magazines, they are engaged for a longer time than their digital ads engagement rate.

Further, your ad design and placement can help you target your ideal audience. By leveraging demographics data, you can easily and strategically place your brand in front of the right audience at the right time and in the right print medium.

Print media forms an equally compelling brand like Digital Media and must not be ignored or overlooked. It proves to be a powerful brand as it can sometimes reach and target people digital media cannot. 

 GBIM understands Print Media’s need and offers quality Graphic Design services such as Logo designing, flyers, brochures, print ads, newsletter designing, Banners and Billboard, and CD/DVD Cover designing.

We at GBIM offer the best designing services to suffice such requirements and needs.

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Author
Nirlep Patel
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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