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Importance & Relevance Of Print Media In The Digital Era.

Importance & Relevance Of Print Media In The Digital Era.

The era of internet and digitalization has enchanted us.  Anything and everything, today is directly or indirectly related to the internet. The digital era has certainly opened up many new options for businesses to market themselves. Some may argue that the “Print Media” age has served its time, but there might be counter-argument s as for it, as well.

Magazines, newspapers, journals, business cards, etc have all been historically critical in marketing. Even today, these forms have been utilized by firms.  Although, digital marketing techniques have had better and bigger results for companies, Print Media also has its share of advantages to offer.

GBIM understands the need for Print Media and offers quality Graphic Design services such as Logo designing, flyers, brochures, print ads, newsletter designing, Banners and Bill board, and CD/DVD  Cover designing.


A softcopy is always easy to neglect. A hardcopy, on the other hand, is not easily ignorable. A hardcopy will create a permanent physical evidence which is not easy to discard.

Business cards, brochures, Letter heads, newsletters, etc are all forms of print media that will never perish. These forms have a prominent effect on your business, and in a way, they give you an identity.

When you get to hear the word “Mc Donalds” do you picture ‘a capital M with a red background’ or for instance “Parle G”, now what do you picture?

The brand taglines, logos, business cards, and even the color & fonts chosen to represent the brand are all of equal importance with respect to corporate identity. For a brand to be established globally and locally, these things have to be kept in mind, and then plan the marketing strategies.

Flyers, brochures, banners and billboards, are print media, which are invariably important to achieve good publicity.

Using print media, a brand can become omnipresent.

Why ‘can’ and not ‘will’? That depends on how do you utilize the capabilities of print media to your advantage.

We at GBIM offer the best designing services to suffice such requirements and needs.