Importance of Building Buyers Personas In Digital Marketing Strategy And How To Create Them

  • January 19, 2021
  • Nirlep Patel
  • 4 min read

Digital Marketing is all about targeting your ideal buyers on various digital marketing mediums. Businesses/brands center their digital marketing branding strategies around their target ideal audience/buyers, aiming at turning them into their loyal customers.

Buyers Persona, a modern and new term in digital marketing has been used a lot for the past couple of years. Many businesses overlook the importance of creating the perfect buyer’s persona for their business and the importance of buyer’s personas in digital marketing strategy.

This blog will help you how to create the perfect buyers’ personas for your business/brand, and the importance of it in your digital marketing strategies.


What Is A Buyer’s Persona?

A Buyer’s Persona also known as customer profiles, are the semi-fictional representation of your ideal customers, they help you understand and analyze the digital behavior of your actual ideal customers.

Centered on extensive market research, real data about your existing customers and a few thoroughly educated and logical assumptions, buyers persona helps you understand, analyze and relate to the type and section of the audience that you want to market your product/services.

Buyers personas form a significant element of your digital marketing strategies.


The Importance Of Buyers’ Personas In Digital Marketing Strategies


1.Understand Your Audience

You create a buyer’s persona for this sole reason: to understand your audience. Without creating a buyer’s persona, you will not know whom to interact with via digital mediums and market your products/services too.

By understanding your audience beforehand, you can create better and more audience-specific digital marketing goals and strategies.


2. Give Direction To Your Digital Marketing Campaigns

The purpose of creating a buyer’s persona is to know the exact type of audience your business should attract and to focus on.

The ideal audience will like interacting with your business, its products/services and will eventually turn into loyal customers.

This is what gives direction to your digital marketing campaigns.

Buyers’ personas help you know the digital marketing campaigns you must design that will help your potential customers and solve their problems. How the services/products your business offers will make your ideal buyer’s life easier.

Without having a strong buyer’s persona, your digital marketing campaigns will be directionless and scattered.


3. Segment Your Audience

Buyers persona lets you segment your audience allowing you to follow target messaging.

The more personalized and targeted your digital marketing campaigns are, the more buyers you convert into actual customers. When you create a buyer’s perspective oriented digital marketing campaign, you communicate to your ideal audience that you acknowledge and understand their problems, needs, and wants, encouraging them to engage and interact with your business in an instant!


4.Target Content

Buyers Personas Targeted Content. If you don’t know your ideal buyers how are you going to construct your content?

Via a buyer’s persona, you can have relevant and contextual interactions with your customers.

Your content is designed to keep the likes, dislikes, and needs of your ideal audience resulting in high-quality and influential content.


5.Insights To Customer Behaviors

A Buyers’ Persona helps you understand the objectivity, day to day challenges, typical digital behavior of your digital audience.

The time they spend on the internet, the type of content they interact with, etc. It gives you a detailed insight into customer interaction manners, reaching new customers, the type of content to produce, and the digital mediums to channelize.


How To Create The Perfect Buyers Persona For Your Business/Brand

Take a look at the steps to create the perfect buyers’ persona. A buyer’s Persona varies from business to business and can change depending upon your business type and ideal audience. Below are the basic important steps required to create all types of buyers’ personas.


1. Thorough Target Audience Research

Researching about your audience helps you build realistic personas, and help you know interesting details about your ideal audience, and helps you create detailed personas.

Do a quick review of your current customer base and ask yourselves questions like Who are your loyal customers who repeat purchases? Are there any similarities between the two?

Also try and research the customers who might have had a negative experience with your brand, asking them ways to improve your brand. Your research can be conducted via surveys through emails, telephone calls, etc.


2. Jot Down The Common Details

After completing your research, narrow down results by finding the most common answers received from customers or subscribers. Determine important metrics such as

  • Demographics
  • Customer Behavior
  • Interests & Challenges
  • Email Preferences
  • Construct Separate Personas

After narrowing down important and similar customer details, organize them into separate distinct personas.

For creating separate personas, identify people in your audience group having the same goals, behavior, and objectives into the same categories. The different categories represent different personas.


3.Name Your Personas

Naming your personas helps you write better and create detailed buyer personas. You will be able to write personalized content for your customers. You can even add a photo or an image to make your buyer persona more detailed, connected, and interesting.


4.Write Personalized Emails

After completing all the above-mentioned steps start writing your emails with your buyer persona in mind.

By creating a personalized buyer persona, you get to create personalized, relevant, and strong content.


5. Use Buyer Personas for Increased Sales

You can create more personalized experiences by customizing your messaging, your content, and a landing page for each buyer persona in which the content specifically addresses that persona’s needs and preferences.

You can use your buyer personas to deliver relevant ads for different types of prospects. What attracts a certain type of buyer may not necessarily be so appealing to another buyer.

If you are looking for an agency for digital marketing and digital market branding, then GBIM is the right choice for you. GBIM Technologies focuses on creating personalized digital marketing branding strategies for all its clients.

Nirlep Patel
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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