You need to add structured data to tell Google which of your images are licensable. Google displays images whose license information is specified with a Licence badge on the image thumbnails on Google Images. It communicates to people that license information for the said image is available and also provides a license link in the image viewer, offering details on how one can use the image.

PRO TIP 👨🏻‍🏫 : The Image License feature is available on desktop and mobile and in all the regions and languages where Google Search is available.

How Do I Prepare My Webpages And Images For Image License? 👇

To ensure that Google discovers and indexes your images, follow the following protocols:

  1. Ensure that people can access and view the pages which contain images. 
  2. Ensure that Googlebot has access to all your images containing pages. You can know about all blocked pages on your website through the Index Coverage Report or by testing a specific page using the URL inspection tool.
  3. Abide by the webmaster’s guidelines which ensure that Google discovers your page.
  4. Abide by Google Images Best Practices.
  5. Submit a sitemap to keep Google informed about all future changes of your website.

How Do I Add Structured Data Or Iptc Photo Metadata?

You can use one of the two methods to make Google know your eligibility for the License Badge.

  1. Structured Data: you must add structured data for every instance an image is used, despite it being the same image.
  2. IPTC photo metadata: Since the IPTC photo metadata is embedded into the image itself, you need to embed IPTC photo metadata once per image.

PRO TIP 👨🏻‍🏫 : In case you use both the structures and if there is an information conflict between the two, then Google will use the Structured Data Information.

STRUCTURED DATA :

Please refer to the previous posts of the series to know more about How To Add Structured Data.

1.ImageObject: The entity holds the said file of an image.

2. ContentURL: The URL of the actual image content. Google uses the entity to know which image the license applies to.Google uses the URL property for specifying the image URL when the content URL is not included.

3. License: The property holds the URL to the page describing license governing the image’s use. Example: Creative Commons License, Terms and Conditions of the website where applicable.

4. AquiredLicensePage: The entity holds the URL to a page describing how to license that image. Example: A check-out page for the said image. Users can select specific resolutions or usage rights.

A general page that describes How To Contact You.

  1. IPTC photo metadata:
  2. Web Statement Of Rights: The URL to the page describing the license Governing relates to the image’s use and most other rights information. Example: Creative Commons License, Terms and Conditions of the website where applicable.
  3. Licensor URL: The URL of a page where the users find information on how to license that said image. The Licensor URL is the property of a licensure object.

Example: A check-out page for the said image. Users can select specific resolutions or usage rights.

A general page that describes How To Contact You.

PRO TIP 👨🏻‍🏫 : For Any questions relating to the feature, please review the FAQ for Image License in Google Images.

Please refer to the previous posts of the All About Structured Data to know in detail about How To Monitor Rich Results with Search Console, Analysing Traffic, Updating Your code or adding new templates and Fix Troubleshooting Problems.

In the next post of the All About Structured Data Series, I will throw light on How To Add Structure Data to Job Postings.

Nirlep & Dharmesh

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