With the digital world moving ahead in the fastest space as ever witnessed before. When working for a digital marketing agency, it’s essential to keep up with the latest trends to ensure you are updated and do not lose out to your competitors. When money is put on the line, you always seek to get maximum profit and using the proper techniques in Google Ads will undoubtedly help you reach maximum audience at minimum rates. This blog is mainly focused on the latest updates in Google PPC online that you might have missed. Note down the new updates for maximum conversion without having to go overboard and beat the competition.
- Update to keyword matching behavior.
- Display Campaigns get more automation.
- Data added to the search terms report.
- The finish line for expanded text ads.
- Detailed information on The new “about this ad” page.
- A new travel category ad type was added.
- New attributes added for Google shopping ads.
- Display and Youtube campaigns get more attribution models.
Update 1- Changes to keyword matching behavior:
This update was launched in late September 2021, where Google specified that the broad search match was vastly improved and the keywords were prioritised more. The use of BERT was being implemented even for keyword matching in Google Ads. This will help for keyword matching to relevant queries when exact keywords are not found. You can get more intelligent bidding for a broader match. This update has mixed reviews, with some liking it to some hating it; which side are you on?
Update 2- Display Campaigns get more automation:
Announced in mid-September 2021, Google has merged the standard display and smart display campaign into one. Well, on first thought, it might seem they have been combined, but Google has just merged them under one tab- Display ad, wherein you can select either one. But the changes have been made in terms of new automation to enhance creativity, targeting and bidding. It would help in better understanding for new Google PPC online users.
Update 3- Data added to the search terms report:
Announced in early September 2021, you will be able to add additional data for your search term reports but will be removing some old features by February 2022. While most welcomed this decision, people don’t seem to be too excited about this update. The primary added data is shown when your ads are displayed as per the queries put forward. You also get the total impressions data, but not the number of click-throughs through them. While those search queries that did not meet the privacy threshold shall be removed.
Update 4- Use of expanded text ads will be coming to an end:
With Google prioritising responsive search ads (RSAs), the Expanded text ads (ETAs) had it coming. By June 2022, there would be no new ETAs developed. The general Google PPC online users opinion seems to be neutral as most were expecting the same.
Update 5- Detailed information on The new “about this ad” page:
Released in late September 2021, you get additional details on an ad and why you are attracting certain ad types. This also helps to improve your privacy and quality assurance measures. This update also got a neutral response from Google PPC online users.
Update 6- A new travel category ad type:
Most Google PPC online users have hailed this move with the travel industry coming back to business. Announced in late September 2021, travel companies can now display their ads in their unique way. The addition of booking and reservation and the general information about the place has improved ad efficiency.
Update 7- New attributes added for Google shopping ads:
Getting ready to shop for the holiday season have never been more accessible. Announced in late August 2021, you will now have information related to shipping, returns, and attributes like owned-owned. You will also get better automation for shopping campaigns. Our experts at GBIM can help you with better ROI for your shopping business with a priority bidding format.
Update 8- Improved attribution modeling for YouTube and Display:
This update has received the best pops to help improve your online google PPC. With value-based campaigns being developed, you can now make campaign types based on search campaigns, time-decay, data-driven models. Using a comparison report feature, you can now set your data to show how your models can affect your performance metrics.
At GBIM Technologies Pvt. Ltd, our online Google PPC experts are well trained and up-to-date with the latest changes and help clients reach out to maximum potential users without having to go overboard. Visit our website or call us on +91 9167725966 to get your Ads ranked at minimum cost.