Website Speed is a primary factor that affects on success of online business and potential traffic. Its a essential core web vital factor that affects on overall user experience. Imagine this: You are on an E-commerce website with a massive sale going on. You want to buy multiple products, but the website’s page speed is slow, testing your patience, and you decide to cancel your online shopping plan altogether! Such a situation can cause a lot of frustration. You don’t want your website users to feel frustrated. You want them to have a seamless website experience and visit your website regularly.Not only e-commerce websites but any website with a slow page speed can cause a lot of frustration among regular users and new visitors.
Page load time refers to a web performance metric that displays the time needed for a page to show on the user screen.Website speed is the first impression a user has about your business. Low website speed is one of the worst elements that will push people away from returning to your website, resulting in a low conversion rate for your business. Low website speed can ultimately cost you a lot of losses if not handled correctly at the right time.
It harms your marketing and sales campaigns. Whereas a high website speed does wonders for your business. It attracts more qualified leads, resulting in increased conversions and successful marketing & sales campaigns. In this blog, We’ll share a few simple steps to follow to achieve a 90+ page speed score.
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Importance of website speed optimization
Google says that when the average page load time drops from 20 seconds to 2 seconds, the users are 505 less likely to bounce from your website right away.
1. Impressive User Experience
Customers expect to load their websites quickly, and your page speed loading time determines how the online audience perceives your brand on the web. Slow websites are annoying for users, and most users bounce immediately and prefer visiting websites with a 90+ page speed as it matches their requirements. Therefore, to deliver an impressive user experience, a website must have a 90+ page speed.
2. Higher SEO Rankings
We already know that Google fast loading speed is a positive ranking factor and is operated by speed obsession for every product over the web. Further, website users are advised not to compromise content quality or relevancy to make web pages faster.
This is why web pages must be optimized faster for higher rankings, resulting in higher rankings and growth. Web pages must be therefore optimized to load faster.
3. Increased Conversions
Website speed affects conversions, and Google penalizes websites with low page speeds are well-known truth. Your customers and visitors will stop visiting your website if its page speed is too slow, resulting in the loss of potential customers and revenue.
Your page speed must be 90+ if you want your website to succeed. A website that loads fast delivers a good user experience and creates a long-lasting positive experience for its customers. Optimizing the load speed of your website should be essential for website testers and developers.
A. Guidelines to speed up your website
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Image optimization
– Robin Image Optimizer
For image optimization, you must compress images using the “webcraftic robin image optimizer” and then convert to webp using “Webp express” and use the lazy load plugin.
– Webp Express
B. Cache
Browsers usually cache a lot of information like stylesheets, images, JavaScript, etc. This is done so that when a visitor returns to your website, the browser doesn’t have to reload the entire page.
To reduce cache information, you can turn off :
a.Turn off: Cache Logged-in users
b.Turn off: Cache login page
c.Turn off: Cache mobile
- Turn off: Serve stale
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Purge Settings
- Turn on: Serve stale
- Add “/” in Scheduled page URLs
- Scheduled purge time
Your website speed has a direct impact on the performance of your website. Ensure to follow these steps and get the perfect 90+ page speed score.
