Soon after the Pigeon Update in 2014, Google was all set for its next update. And eventually in 2015 Google rolled out the Mobile-Friendly Update. Google doesn’t fail to show its concern about its users and this time as well Google tried to enhance the user experience on mobile devices like smartphones, tablets, and phablets with the mobile-friendly update.

Primary Motive: Google now prioritizes websites and apps that have been optimized for perceiving on mobile devices and set higher in the rankings. With respect to the SEO industry, the word Mobilegedon was introduced for this particular update as the outcomes would be broad. (

How does this update work?

The update impacted these particular areas:

  • It affects the mobile search. The traditional Google search was not touched for desktop PCs.

  • It also impacts the SERPs in countries globally where Google availed its products.

  • It does not affect entire websites, rather particular pages that appear to match a search query.


Google stated that this particular update avoids banishing non-optimized pages. If a page still actively offers high-quality content for a specific search query, it will still have good rankings.

Google further added that with this update searchers will find it easy to discover high-quality and relevant results where text can be read devoid of tapping or zooming, tap targets are spaced properly, and the page overlooks unplayable content or horizontal scrolling.

Google further added though this update is essential from the user’s perspective, we continue using numerous signals to rank search results.

Note: If your site’s pages lack mobile-friendliness, there may be a downfall in mobile traffic from Google Search. No need to be anxious, after your site turns mobile-friendly, Google will re-process your pages.

About Dharmesh Patel

Dharmesh PatelIt is with great pride and utmost responsibility I humbly accept being known as Mumbai’s visionary creator of successful SEO values. I have professional expertise in developing target rich SEO campaigns, Google Adwords, Facebook Marketing, Google analytics tactics. I also possess a gamut of associated technical know-how. As the Co-founder and director of Mumbai’s best SEO company, GBIM Technologies I have the resources and capabilities for optimizing online businesses to accomplish target goals. Over five years of focused learning and experience in SEO and digital marketing has honed my skills, improving organic search engine rankings for online businesses. I achieve set targets with a unique and creative approach based on research and analysis.