People who are in the field of digital marketing or online marketing know the advantages of Google Tag Manager. Those who are not familiar with this tool might wonder what it is. In fact, many online marketers find it easy to track code after its release at a time. Tag Manager helps those who are involved in the task of tracking data on a large or small website to save time. Besides, this tool ensures a proper setup.

A free software tool

Google Tag Manager or GTM is a free tool from the search engine giant, Google. This tool helps marketers to manage and deploy different tags on their websites. The advantage of using Google Tag Manager is that they can manage different marketing tags without modifying the code.

An online marketer can eliminate many tough code-editing jobs with the help of Google Tag Manager. Earlier they cannot do code-editing tasks without seeking help from a developer. But today, they can easily add and update the tags on their website with the help of this free tool. One can conveniently update even JavaScript code snippets for conversion tracking, remarketing and even do site analytics with the help of Tag Manager from Google. It allows the development team to focus on their big projects.

Tags – the Snippets of website code

A website needs to update their tags regularly, especially if it is a large one. Adding new tags and executing a tough installation can be a complex task. And, tags can slow down a site if it cannot manage properly. Managing tags with a proper system can also be a time-consuming task. Besides, the constant management of tags can delay many measurement and marketing programs.

Here comes the importance of Google Tag Manager. As the snippets of website code, tags can help to measure website traffic and the behaviour of each visitor. With the help of these tags, a marketer can get an insight into the effect of online advertising. He or she can target their audience easily with the help of tags and leverage marketing. Besides, they can use tags to test and improve their websites.

Benefits of tracking visitor interactions

Knowing the visitor interactions is vital irrespective of the type of website that you own. Most of the webmasters and online marketers use Google Analytics in order to get an idea about website traffic. By installing Google Analytics with the help of Google Tag manager, they can track the number of visitors to their site. Besides, they will get an insight into their country and the number of pages visited by them per session.

They will also get an idea about the most popular pages on their site and the bounced rate. In order to keep tracking such general information, Google Analytics needs to place the tracking code or JavaScript code snippet on each page of the website. By placing the code, webmasters or online marketers can track many essential metrics for making decisions such as visitor interactions. It helped them to know the bounce rate, page views, and even the session durations.

Track visitor interactions by using Google Tag Manager

One of the great attractions of Google Tag Manager is that online merchants can use it to track their visitor interactions. They need the right data in order to drive decisions and visitor activity is important data to make the right decisions about their business. 

An online marketer can add JavaScript to a website with the help of a developer in order to support different reporting in Google Analytics. But with the help of a Google Tag Manager, he can track clicks without even installing JavaScript on the website for this function.

Steps to setup Google Tag Manager on your website

A GTM account is essential to set up Google Tag Manager on your website. In order to create the account, first, go to the official website of this free tool. For creating the account, clock the main call-to-action button. Google Tag Manager is just like all other products from Google and you create the GTM account with the existing Google account. Those who are already using products like Google Analytics and Google Ads can log into this account automatically.

After logging into the account, users can create a new account for Google Tag Manager including a new container. The GTM account works like a Google Analytics account. In fact, this account is for a client, business, or a company whereas the container is for an application or a website.

Many tags and variables are there in a single container. If there are a few websites for a single business with a similar structure, in that case, webmasters can use one container for all websites. Once you create the Google Tag Manager account, find its code and paste it to your website. Account-holders can find this code by clicking the ID link of the container or by visiting the Admin.

Ensure to add the GTM container code to the website

Check the instructions before you place the code on the website if you are not familiar with it. Usually, the snippet code for Google Tag Manager is placed between the <head> tags of a website. It is the key part of installing the Google Tag Manager that allows leading the container of GTM asynchronously. And place the second code of the GTM after opening the <body> tag to use it as a backup. This helps marketers to track their users without installing JavaScript code.

Check the availability of GTM plugins

Some popular content management systems like WordPress allow using plug-ins when it comes to installing the Tag Manager. So, before placing the code, you can check whether your content management system is already using a plug-in to install Google Tag Manager. In this case, what you need to do is to add the container ID of the GTM on the website. Some platforms like Wix provide a built-in facility for the integration of Google Tag Manager.

Make sure the working of Google Tag Manager on your site

Once you implement the Google Tag Manager on the website, it is important to check whether the tag manager is working properly or not. If you would like the check it’s working, you can choose any of the following options for that.

  • Go to the background of the website and right-click and choose the View Page source from there. Marketers can find the code from there by searching for gtm.js.
  • Enable the preview mode of the website and debug it and check if it appears on the screen. The preview button appears on the top right area of the interface of the Google Tag Manager. Go to the website for refreshing it and check the preview of the GTM. You can see the debug panel at the bottom of your screen. Users can check whether the Google Tag Manager is displayed by enabling the Tag Assistant extension.

Google Tag Manager is a free tool from Google, but it helps a marketing professional to eliminate many boring code-editing tasks without the help of a developer. They can easily update the tags on their website with this tool and do conversion tracking and site analytics, including visitor interactions. Knowing the data of visitor interactions helps webmasters and online marketers to make the right decisions about their business.

Nirlep & Dharmesh

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