Google Search Console Adds Video Enhancement, Video Appearances Performance Reports

- October 28, 2019
- Nirlep Patel
- 3 min read
- 397 Views
Being the giant search engine, Google always attempts to meet the trend by making the developers aware of the reports of the performance of the videos published by them. And to do it, an update to the Google Search Console is assisting the publishers to learn how perfectly the video contents are performing in the search engine result pages. This will help the publishers to fix the issues that they are facing with their videos, even in case Google has trouble indexing those.
Those days are past when text used to occupy the majority of the web, as better hardware and faster connection are helpful for the video contents to appear everywhere. Nowadays, videos have become an integral part of the web as these consuming loads of bandwidth, garner loads of engagements, and attract a massive audience. More and more businesses are now targeting on creating informative and user-friendly videos for the clients so that people can find the necessary information quite easily.
There are mainly three ways through which the searchers come across the videos in Google:
As videos now have become one of the most effective ways through which people exchange information and also put data into Google Discover and Google Search, therefore Google likes to help these website owners and publishers so that they can help the visitors to know more about the topic of a web page or the entire website.
Since the things that are good for the visitors of any website are good for the website owners or publishers, and also good for the search engine like Google, the details of “Video Enhancement” report and the “Video Appearances in Performance” ensure that all the parties involved in this process get mostly benefited.
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