Google Algorithm

- November 24, 2022
Google Algorithm
What Are Featured Snippets? And How it works
One of the most significant battles marketers face is attracting web traffic to their brands, especially for small companies. One of the latest ways to get notified by your target audience is to create your content to appear as a featured snippet in web engines through featured snippet optimization. Google Featured Snippets can improve page ranking for you. In short, it is one of the best ways to improve your web page views and improve your lead conversion rate.What are exactly Featured Snippets?
Featured snippets are small snippets that appear at the top of Google's search results to quickly answer a searcher's query. The content displayed inside a snippet is automatically pulled from web pages indexed by Google. Common types of these snippets include definitions, tables, steps, and lists. The best thing about using them is that they are quite different from what other people are using. Any business, organization, or professional firm can get fruitful results while working with these.Why Are Featured Snippets Important for SEO?
These snippets are important for SEO in two ways ie- One of the featured snippets is the opportunity to get more clicks than a website through organic search results. Interestingly, many SEO experts say that while you still don't need a high Google ranking to get more clicks, give your organic CTR a good boost if you can get your content in featured snippets. Another reason why featured snippets are so important for SEO is that they increase no-click search numbers. These snippets typically answer users' queries every time they get results without clicking on them.How Featured Snippets Work?
Google's search results sometimes show listings where a snippet describing a page precedes a link to a page. The results displayed are called Featured Snippets. Marketers aim to compose content as a featured snippet because the information gets more prominent placement than in typical organic search results. Having your website within this snippet improves its visibility in the SERPs. Additionally, your information serves as a teaser designed to prompt users to click through to your website for additional content.Types of Featured Snippets
Below is a detailed explanation of the different types of featured snippets that appear in SERPs. Understanding the format of each helps you better understand how to organize your content to increase its chances of being part of it.- Paragraph
- Table
- Videos
- Bulleted list