Google Algorithm

November 24, 2022

Google Algorithm

What Are Featured Snippets? And How it works

One of the most significant battles marketers face is attracting web traffic to their brands, especially for small companies. One of the latest ways to get notified by your target audience is to create your content to appear as a featured snippet in web engines through featured snippet optimization. Google Featured Snippets can improve page ranking for you. In short, it is one of the best ways to improve your web page views and improve your lead conversion rate.

What are exactly Featured Snippets?

Featured snippets are small snippets that appear at the top of Google's search results to quickly answer a searcher's query. The content displayed inside a snippet is automatically pulled from web pages indexed by Google. Common types of these snippets include definitions, tables, steps, and lists. The best thing about using them is that they are quite different from what other people are using. Any business, organization, or professional firm can get fruitful results while working with these.

Why Are Featured Snippets Important for SEO?

These snippets are important for SEO in two ways ie- One of the featured snippets is the opportunity to get more clicks than a website through organic search results. Interestingly, many SEO experts say that while you still don't need a high Google ranking to get more clicks, give your organic CTR a good boost if you can get your content in featured snippets. Another reason why featured snippets are so important for SEO is that they increase no-click search numbers. These snippets typically answer users' queries every time they get results without clicking on them.

How Featured Snippets Work?

Google's search results sometimes show listings where a snippet describing a page precedes a link to a page. The results displayed are called Featured Snippets. Marketers aim to compose content as a featured snippet because the information gets more prominent placement than in typical organic search results. Having your website within this snippet improves its visibility in the SERPs. Additionally, your information serves as a teaser designed to prompt users to click through to your website for additional content.

Types of Featured Snippets

Below is a detailed explanation of the different types of featured snippets that appear in SERPs. Understanding the format of each helps you better understand how to organize your content to increase its chances of being part of it.

Paragraph

By far, the most common type of featured snippets is paragraphs, as they account for about 75% of the total snippets. Type any question you can think of into Google's search bar to see an example of a paragraph snippet. The first thing you'll see is several websites that have discussed your question. But you will see part of your question. The paragraph feature Sniped offers a brief definition or piece of information about a particular topic such that most paragraph responses are related to informational or straightforward questions.

Table

Tables provide users with a visualization of data for comparison. These tabular feature snippets are useful for organizing data, making them easier to read and understand. For example, if you search for a list of topics on Google, you can easily see a table based on that actual query. Note that the table will provide rows of data outlining the revenue earned for the relevant year.

Videos

Many people come to YouTube to search for entertainment or informative content. As a result, you'll often see videos included in Google Featured Snippets if they offer the best response to a user's question. Such featured snippets may also be referred to as featured clips. These show using the same keywords as paragraphs. You can search to know about any topic. When you do this, you can see a how-to video in response to the question.

Bulleted list

Bulleted lists are the second most common type of featured snippet that appears alongside numbered lists. These types of featured snippets are most easily achieved for articles that rank or list specific products or ideas. Typically, Google will create a bulleted list for top listings, ranked and unranked items, and feature listings. For example, if you search for a product in the search bar, you will see a bulleted list from Google.

Conclusion

In this highly competitive world for Google ranking, you need to ensure that your website ranks well using the right tools and optimization techniques to secure a good rank. Google's featured snippet text is one of the best ways to highlight your page and give your users a glimpse of its content so they can follow your website URL. However, to achieve this, it is essential to match your content format with one of the featured snippets and ensure that it ranks on the first page of Google. Follow this blog to get your content selected for Google's Featured Snippets and increase your website's chances of getting more traffic.