Google Search Ads Services
Every second 63,000 people across the world are doing a google search. Thats the number of people who are active on Google every second. That is almost 3.5 billion searches per day. Many of them are searching for a business that provides them a product or service. Each of these Google searches is an opportunity for you to be discovered by a potential customer from across the world.
Google Search ads are text ads which are displayed on the Search Result Pages. More importantly, ads are displayed in the same format as other results except for denoting it as an “Ad”. This helps in advertisers get better clicks for their ads as they are displayed where the customer is looking for them – the search engine result pages. Also, due to the text format people are more likely to click the ads appearing along with search results. These ads are also highly efficient as advertisers have to pay only when the defined customer has seen the ad or clicked on it.
GBIM has an indepth understanding of Google Search ads and years of experience with this dynamic tool. You can trust us to ensure that your brand name shows in the top search result pages time after time. We do this through an indepth research on keywords that are mostly likely to be searched on Google by customers when they are looking for products and services that match yours. We also ensure greater visibility and higher clicks by employing dynamic search ads which use Google’s Artificial Intelligence to show the most powerful ad to the right audience. Lastly, at GBIM our research helps us define the specific audience so that no wasteful expenditure is incurred. This ensures the highest ROI for your Google Search Ad spends.
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General Questions by Clients
Want to explore more about us? For you, we have incorporated common questions that might have arisen in your mind at times. Find answers to your questions right now & straight here!
It is a well-known fact that Search ads that show on the first page of a Google search results page and above the search results get the most clicks. To ensure ads consistently display in the first position several factors need to remain constantly fine-tuned. GBIM handles every aspect with great expertise. We ensure that the Ad copy gets crafted expertly, which not only fulfills Google regulations but also carries a simple and powerful message. Secondly, through a rigorous process, we arrive at the keywords most likely to be used by your customers. Getting the right keywords in Ad Copy ensures that your ad gets displayed to your customers consistently. Lastly, to assure that your ad gets displayed among the top 3 ads for a particular keyword GBIM has mastered the Google bidding process. We use any of the three kinds of bids available, i.e., First page bids that ensure your ads will be shown anywhere on the first page of search results. Top of page bid ensures that your ad will be shown among the ads at the top of the first page of search results. Lastly, the First position bid that shows your ad in the first position relative to other ads. We work according to your budget using these three bidding methods to consistently display your ad among the top 3. It is an ongoing process, as others may outbid your ads. So we regularly monitor this and keep making adjustments to ensure that your ad ranks among the top 3 in the Google Search Ads.
A good Google Search ad campaign is one that works towards the defined campaign goal. But to make a campaign work effectively, a lot of factors need to be fine-tuned. Most of our memorable campaigns begin with a lot of research on the Google Keyword Suggestion Tool. It offers a large amount of data showing relevant keywords, the possible competition on it, proper keywords, negative keywords, number of monthly searches on a particular keyword, and finally, the Cost per Click of that word. Based on the research made the GBIM team shortlists keywords. These keywords should rank better than your competitors’ list of keywords. Then comes the actual writing of the ad. Our team of creative writers ensures that your ad effectively conveys your USP in such a manner that it generates clicks. Lastly, a robust tracking or analytics framework needs to be constructed to measure the efficiency of each ad to measure the ROI. The GBIM team continuously monitors the entire process and makes improvisations to ensure that your campaign always stays on top.
Writing compelling Google ads can be very challenging, given the limited space available. Each of your competitors is given the same space to write an ad to convey its benefits. However, we at GBIM have perfected proven tactics, tips, and ad copy formats that help us craft amazing Google ads that bring higher click-through rates, higher Quality Scores, and higher conversion rates. Your ad headline should directly spell out the solution offered. Users just read one sentence before clicking the ad. If you are offering time bound benefits, then we ensure that urgency is created by using a countdown timer. Yes, we can put a countdown timer on your ad. We also loop in customers by integrating some smart business facts into the ad to drive credibility to your business product being advertised. Lastly, we try and go hyper-local. Nothing attracts customers more than the prospect of reaching out to a service instantly. We use this trick to get you more clicks. Lastly, GBIM does a lot of testing of every single component of your ad like headlines, content, call to action, timing, day, etc. to bring you the most optimized ad.
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How do Google Search Ads work?
Google Search Ads run on the principle of Keyword search. When customers type in their search query, Google shows those ads, pages, and websites that contain the keywords from the search. So your ad will be displayed when it contains the exact keywords or associated words that the person is typing in Google’s search bar. It needs intensive research on the correct keywords and an elaborate bidding system to bid for a particular keyword that you wish to show your ad for.
How soon can I start by Google Search Advertising Campaign?
Google Search Advertising Campaign is easy to design and execute. They can be made live in a couple of hours. The prerequisites are clear knowledge of your targeted customers and the exact message that you wish to communicate through the ads.
Are there different kind of Search Ads?
Google understands that you might want to advertise for different business purposes, and hence it offers different kind of Search Ad campaigns. They are your basic text ads that are displayed along with organic search results and may contain phone numbers and directions. Another type of Ad is the Shopping ads that connect users to your eCommerce portal and display your price. The last kind of ads required viewers directly take action to reach your landing page.