Google Remarketing boasts of a higher conversion ratio as it keeps your past visitors connected with your brand even after they have left your website or application. Google Remarketing works as a nudge to your site visitors to come back and continue browsing or finish an incomplete purchase or transaction.
Google Remarketing ads are displayed across the Google Display Network that means no matter which platform your user visits after your website, he is bound to be served your ad. This makes for a compelling case for your business.
You can choose to serve ads to people who do follow-up searches on Google after leaving your website. Or display ads to those who have interacted with your videos or YouTube channel. Lastly, you can reach out with an exact match by uploading the contact information of your customers. Ads are served to these people when they are signed into Google.
GBIM helps you make the most of this tool by helping you craft creative ads and deploy it using the tag/pixel technology.
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